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China Tech Express: Baidu Launches Xiuxiu Planet, NetEase Launches Jackalope Games
Chinese publishers accounted for over 41.8% of global game revenue in April 2022 Data from the mobile intelligence platform, Sensor Tower, has shown China’s mobile game publishers accounted for over 41.8% of global game revenue in April 2022. Of the top 100 global publishers, China’s gaming publishers such as Tencent Games, miHoYo, and NetEase Games ...
Boost App Growth Through Creatives and New Influencer Audiences
App Growth Summit Berlin Nativex recently sponsored App Growth Summit Berlin – our first sponsored in-person event of 2022. It was fantastic to see the European mobile app community come together for a day of expert insights and workshops. Our very own Yolanda Huang, BD Director of EMEA took to the Expert’s Corner to discuss ...
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Kwaishop Updates, Esports in China and the Dominance of Genshin Impact
Kwaishop Now Supports Kwai Brands, Brings Boosted Traffic Douyin competitor, Kuaishou, recently announced its eCommerce platform Kwaishop will launch an initiative to support the growth of 500 brands with more than 23 billion users. Dubbed the “Kwai Brand Billion Traffic Plan,” the initiative is spurred to help eCommerce businesses in Kuaishou that have been affected ...
Growing Hypercasual Games Globally with Nativex
We recently joined AppsFlyer & Unity for an exclusive Southeast-Asian webinar to discuss hypercasual game growth strategies and how to succeed in the global market. Speakers: Patrick Vo, Customer Success Manager, AppsFlyer Mia Trinh, Sales Manager, AppsFlyer Santy Tio, Senior Client Partner User Acquisition, JAPAC, Unity Kelly, Client Partner, Monetization, Vietnam, Unity Jade Hoang, Senior ...
Building a successful KOL marketing strategy in Southeast Asia
Rapidly increasing internet users, a soaring digital economy, and a massively untapped demographic —are just some of the advantages that make Southeast Asia an emerging hot spot for mobile marketing and coveted by countless developers and brands. The Southeast Asian market: Rapid growth with no limits Southeast Asia is one of the fastest-growing mobile markets ...
China Tech Express: Alibaba’s Answer to RED, Chinese Game Publishers Earn $2.22 Billion in March & Inke launches NFT products
Alibaba looks to compete with RED by launching social shopping app Taibang Alibaba has recently announced the launch of its social shopping app, Taibang. Social shopping is arguably the fastest-growing vertical in China – defined by young, urban middle-class users that embrace KOL marketing and user-generated reviews. Among this vertical, Xiaohongshu (RED) has skyrocketed in ...
What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022
The success of Singles’ Day in China is no secret. Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Singles’ Day has become increasingly innovative in ...
XploreChina Webinar Recap: China Top Media
In the latest installment of our XploreChina webinar series, we teamed up with Tencent and ByteDance to deep dive into the top media channels in China and how to build a successful advertising campaign. Speakers Liat Jacobovich, Partnership Manager, EU In-bound, ByteDance Stephanie Du, Senior Manager, Collaborative Channel Ecosystem, Tencent Marketing Solution Jennifer Zhang, Senior ...
CHINA TECH EXPRESS: TikTok Shop Cross-Border eCommerce & Chinese Games Dominate Global Rankings
1. TikTok Shop In-App eCommerce & Cross-Border Merchant TikTok Shop has recently announced in-app eCommerce functionality without the need for 3rd party platforms to support purchasing. TikTok’s shoppable video and live streaming functions look to benefit the most from the update in hopes of keeping users in-app during the customer journey. Additionally, TikTok Shop will ...
Tapping on creative strategies to connect with Asian gamers: TopWorks Creative Studio
The Asia-Pacific region has been leading the way as a gaming powerhouse with over 1.5 billion gamers. Over the years, Korea and Japan in particular have risen in prominence as key markets with some of the highest revenue-earning potentials. However, this is no secret to game developers everywhere, and successfully breaking into the saturated market ...
Get Ready for Ramadan: Insights for FinTech and Shopping Apps
In our latest Nativex webinar, our very own Intan Agustina was joined by special guests to discuss all things Apple Search Ads and shared their insights on iOS FinTech and eCommerce landscape during Ramadan. Read below or the catch webinar replay as we discuss how to capitalize on growing iOS opportunities, high seasonality for user ...
CHINA TECH EXPRESS: TIKTOK AND DOUYIN EARNINGS, DOUYIN PRODUCT UPDATES & BYTEDANCE’S FORAY INTO APAC
1. ByteDance’s Douyin & TikTok Earn over $258 Million in February According to a report released by Sensor Tower on Thursday, in February 2022, TikTok and its sister app Douyin earned more than $258 million in the global App Store and Google Play, twice as much as the same period last year, once again ranking ...
YIDUI SHARES ITS SUCCESS IN KOL MARKETING: GROW BEYOND YOUR EXISTING AUDIENCE
Amid the meteoric rise of short-form video and live-streaming platforms, KOL marketing has turned from a nice-to-have to an essential for all digital advertisers looking for brand recognition and a boost in user traffic. Key Opinion Leaders (KOLs) have a deep grasp of content, their audience and wield significant influence, particularly when it comes to ...
How Nativex and Kwai Got Metal Revolution’s Hashtag Challenge to Over 340 Million Views
We partnered together with Kwai to create the #SeuEstiloMetal hashtag challenge. Here’s how we managed to get over 340 million views in just one week. We’ve recently announced that Nativex became an official Kwai for Business marketing partner. One of the first projects we worked on together was a hashtag challenge, #SeuEstiloMetal, which we created ...
China Tech Express: NetEase & Alibaba Financial Results, Kuaishou Updates & Tencent Pledges Carbon Neutrality
1. NetEase Reports Q4 & 2021 Unaudited Financial Results On Feb 24th, NetEase, one of China’s leading internet and online game services providers, announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2021. Fourth Quarter 2021 Financial Highlights Net revenues were RMB24.4 billion (US$3.8 billion), an increase of 23.3% ...
Nativex Becomes Official Kwai for Business Marketing Partner
We are excited to reveal that we have joined Kwai for Business as an official marketing partner to help mobile businesses grow globally.
China Tech Express: WeChat, JD, and AliPay Release Chinese New Year Reports
Welcome to the latest edition of China Tech Express! Today we’ll talk about the 2022 Chinese New Year reports from WeChat, JD.com, and AliPay.
China Tech Express: Douyin Launches New “Learning” Section
Welcome to the latest edition of China Tech Express! Today we’ll talk about the latest WeChat mini programs report, Douyin's new "Learning" section, and more.
How We Helped E-commerce Brand “Yours” Get 99% Lower CPM with Influencer Marketing
How do you enter a market as big and competitive as the US with a new product? That’s the question that beauty and skincare brand “Yours” (also known as LoveFromYours) had when they decided to partner with Nativex to tackle this challenge. Brands entering the US market will generally face an uphill battle as the ...
China Tech Express: New Report on Kuaishou Male Users
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's male consumer base, as well as QuestMobile's KOL report, and more.
Webinar Recap: Kwai & Nativex Discuss Short-form Video
On our latest webinar, Nativex spoke to Kwai for Business on how to acquire and activate new users across Kwai’s app products such as the short-form video app, SnackVideo. We dove into everything you’ll need to achieve success in the emerging markets of Latin America and Indonesia, some of the innovative ad formats provided, and ...
Getting Your Game Ready for China in 2022
Here are the key things you should know to ensure your game meets all the criteria for a successful launch in China. With China making significant regulatory changes to its mobile gaming ecosystem in 2021, developers and publishers need a clear understanding of these changes before looking at 2022. This is why we’ve created a ...
Nativex Tech Talk: All You Need to Know about KOL Marketing in China
Let's take a look at the influencer market in China in 4 short videos featuring our resident expert Suki Lin.
Staying Compliant: China’s Gaming Regulations Explained
With China making some significant changes to the regulatory arm of its gaming ecosystem, how can gaming developers and advertisers remain compliant in 2022?
China Tech Express: ByteDance Undergoing Massive Restructuring
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's new organizational units, as well as the evolution of Kuaishou and Bilibili in the game live-streaming space.
4 Trends Advertisers Should Learn from Singles’ Day 2021
We've noticed not one, but four key trends that global advertisers should pay attention to.
Getting your social and e-commerce strategy right is the recipe for a successful festive season
Any brand that wants to make an impact through this season needs to have a strong e-commerce strategy, with social media at its heart.
China Tech Express: Singles’ Day 2021 Breaks New Records
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Singles' Day sales records, China's Personal Information Protection Law, and more!
China Tech Express: Tencent Releases League of Legends Mobile Game in China
Welcome to the latest edition of China Tech Express! Today we’re going to talk about how the new WeChat 8.0515 and its new features. We’ll also talk about Douyin’s new e-commerce content creation norms, and we’ll take a look at how Tencent has finally released the long-anticipated mobile title League of Legends: Wild Rift. It’s all right here, enjoy!
How Summoners War Used Douyin and Toutiao to Double Its ROAS in China
Com2uS’s popular mobile RPG game “Summoners War: Sky Arena” has been issued a gaming license and becomes the first Korean mobile game to break into the solid wall of the Chinese market with the help of Nativex. Check out Com2uS success story, which doubled its ROAS target through China’s top media UA campaigns on Douyin ...
Nativex Shows Strong Growth in Gaming and Ecommerce in the Latest AppsFlyer Index
The latest AppsFlyer Index is out and we're excited to see that we're one of the top 10 ad networks in Southeast Asia, with strong results in both the gaming and non-gaming categories.
XploreChina Webinar Recap: Android in China
On our latest XploreChina webinar featuring experts from Amazon Web Services and Nativex, we discussed everything advertisers and app publishers need to know about the Chinese Android market. In case you missed it, the full video recording is available on the Nativex YouTube channel Shirley Li, Head of Startup Community Business Development @ Amazon Web ...
Limited Time Nativex Offer: Get Up to $10,000 in TikTok Ad Credits
We have an exclusive offer available to all of you: sign up for a TikTok For Business account and run TikTok campaigns on XMP to get up to $10,000 in ad credits!
How to Launch Your Campaigns in China’s Top Media Ecosystem
China’s top media landscape is unlike anything else in the world, so how can global brands and advertisers use these platforms to generate sustainable campaign ROI? We recently spoke about China’s Android landscape as well as the biggest Android app stores in China, so now it’s time to talk about China’s top media ecosystem: what ...
How China’s Mobile Gaming UA Trends Have Changed Post-Lockdown
With China slowly ending its lockdown restrictions, how did that impact its mobile gaming ecosystem and its UA trends?
China Tech Express: WeChat Unblocks External Links in Chat
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's unblocking of external links in chat, Huawei's newest operating system, and more!
China Tech Express: Kuaishou Is Releasing a Mobile MMORPG
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's upcoming MMORPG, more details about Huawei's HarmonyOS 2, and more!
XploreChina: Understanding the World’s Largest Mobile Market
On our latest XploreChina webinar featuring experts from Tenjin, Ocean Engine, and TapNation, we discussed everything advertisers and app publishers need to know when entering China.
China Mobile Games Report H1 2021 [Free Ebook]
How did the largest mobile gaming market in the world change after the COVID-19 lockdown? Get the latest facts & stats in our free ebook.
All You Need to Know about China’s Top Android App Stores
Android is the dominating OS in China, but which app stores should you use for your apps and campaigns?
China Tech Express: ByteDance and Kuaishou Changing “996 Schedule”
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance and Kuaishou changing their working hours, Tencent's Q2 financial results, and more!
How Shop Titans Used KOLs and TikTok Hashtag Challenges to Get Over 50 Million Views
Kabam is a Canadian game developer headquartered in Vancouver, with more than 340 million downloads across its titles so far according to Sensor Tower data. Kabam has 5 offices around the world and is a wholly-owned subsidiary of Netmarble Games. Released in 2019, Shop Titans is a simulation RPG where players can build fantasy shops, ...
China Tech Express: Meituan Testing New Food Delivery Social Feature
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Meituan's and WeChat's new mini programs, Bilibili's new DAU record, and more!
The top needs for advertisers in 2021
How to help advertisers simplified approach to the complexities of media planning and buying, and more control over how the marketing budgets, read this article and find out the top needs for advertisers in 2021
How to Launch and Grow in China’s Incredible Android Ecosystem
China's Android ecosystem is both massive and unique but how can you make your entry and achieve sustainable growth there?
China Tech Express: Douyin Launches “Shake it” and “Learning” Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's latest features, Alibaba's financial results, and more!
Three Strategies Developers Should Consider When Entering China
Learn three key strategies to help global developers better understand the Chinese market, a market which continues to lead the way for mobile app innovation and adoption
The New XploreChina: Your Gateway to China’s Mobile Market
We are excited to unveil our revamped XploreChina initiative, with bigger and better solutions to help advertisers find success in China's massive mobile market.
China Tech Express: ByteDance Moving into Food Delivery
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's move into food delivery, WeChat's new features, and more!
Webinar Video: How to Leverage the Power of Hypervisual Creatives on TikTok
Check out our webinar featuring TikTok, CoLearn, Amanotes, and Blibli, where we talked about how to turn creative strategies into tangible TikTok ROI.
UE4 Video Ads, Explained.
UE4 allows developers to produce more attractive and high-quality advertising within the same amount of time, thus allowing more time for A/B testing and iteration.
Introducing: Media Buying A-Z Video Series
We are excited to reveal a new short video series designed to take your media buying strategies in China to the next level. Check out our first episode!
China Tech Express: China’s 618 Festival Breaks New Records
Welcome to the latest edition of China Tech Express! Today we’ll take a look at China's 618 Shopping Festival, ByteDance's 2020 revenue, and more!
Navigating China’s Complex Digital Media Landscape Is Crucial in a Post Covid-19 World
the Chinese economy has rebounded extremely strongly from 2020’s Covid lockdown. Fuelled by pent-up domestic demand as well as strong demand overseas, China is expected to be the only G20 economy to have seen GDP growth over the past year.
China Tech Express: Huawei Launches Its Own Operating System
Welcome to the latest edition of China Tech Express! Today we’ll take a look at the Huawei HarmonyOS 2, Bilibilil's new features, and more!
APAC Market Spotlight: South Korea [Free Ebook]
Why is South Korea considered a "mobile-first" country? How did COVID-19 impact mobile usage in the country? What makes South Korea's mobile ecosystem so attractive to global advertisers? Find out in our latest ebook.
China Tech Express: Kuaishou Adding Exclusive Local Features to its “City” Section
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's new local features, Bilibili's Q1 financial results, and more!
China Tech Express: WeChat Adds New Ecommerce Mini Program
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's new e-commerce mini program, Kuaishou's content creator meet-up, and more!
APAC Market Spotlight: Southeast Asia [Free Ebook]
How big is the SEA internet economy? What are the main SEA mobile shopper profiles? Which apps work best in the region? Check out our latest ebook to find out.
China Tech Express: Douyin Adds “Shake” and “Business Card” Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's two new features, ByteDance's new Music Business Unit, and more!
Nativex Tech Talk: All You Need to Know about Android in China
Nativex Tech Talk is back! Learn more about the Android ecosystem in China with our short videos featuring Android expert Maksim Laba.
The next big opportunity? How LOOKFANTASTIC® built a new social commerce audience in China
The online beauty brand LOOKFANTASTIC® has quickly grown from its European roots to become a global success story. It has more than 22,000 beauty products across its online store, which are shipped worldwide to fashion fans and beauty lovers in over 200 countries. MAC, Kérastase and Yves Saint Laurent are just some of the iconic ...
China Tech Express: ByteDance Is Working on an E-Commerce App
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's new e-commerce app, Douyin's plans for an IPO, and more!
How We Helped CookApps Get a 240% ROAS Boost in Taiwan
We partnered with major Korean game developer CookApps to help their games, "Rogue Idle" and "Random Royale", acquire users at scale and more than double their ROAS in Taiwan.
KakaoTalk, the Key to Korea’s Mobile Market
Asian countries have long held the title as a truly mobile-first region and Korea is no exception. In fact, Korea can be seen as something of an outlier in the APAC region based on the sheer breadth of use and unique apps provided to the local users. For context, 91% of the country’s population aged ...
China Tech Express: WeChat Adds 30 Second Clips to Moments
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's latest version, Tencent's 2020 financial results, and more!
China Tech Express: Huawei AppGallery Almost Doubles App Distributions in One Year
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Huawei's AppGallery and its incredible growth in 2020, Baidu's HKEX listing, and more!
The Importance of Ad Creative Localization for Gaming Apps in China
As the world’s single largest mobile gaming market, China has become a major opportunity and challenge for Western app developers. Cultural differences are just the tip of the iceberg for non-native developers looking to grasp the breadth and nuance of the market, and how users interact within it. Understanding the user is paramount in gaining ...
White Paper: A Look at the Global Media Buying Trends in 2020 and Beyond
What were the key media buying trends in 2020 and what can we expect in 2021? Check out our in-depth white paper to find out.
China Tech Express: Douyin Adds New Shopping and Video Search Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's Lunar New Year campaigns, new shopping and video search features, and more!
Introducing Nativex Tech Talk: Bite-Sized Videos About the Chinese Mobile Ecosystem
Love learning about the Chinese mobile ecosystem but hate reading long articles? Then we might have an alternative for you.
China Tech Express: Bilibili Releases 2020 Influencer Report
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili's latest Influencer Report, the massive Lunar New Year promotions launched by China's tech giants, and more!
4 Ways to Create Effective Short-Form Video Ad Creatives
One of the secrets behind successful ad campaigns is the ad creative, but what are the secrets behind successful video ad creatives?
What the 2021 Chinese New Year Means for Advertisers
The Chinese New Year is looking to be a massive shopping festival, so how can brands and advertisers adapt to ensure their campaigns reach their potential during this time of the year?
China Tech Express: Kuaishou Raises $5.4 Billion in Record-High IPO
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's IPO, ByteDance's gaming branch, and more!
How will digital advertising look across EMEA in 2021?
The Coronavirus pandemic has helped marketers and retailers across EMEA move their advertising budgets online – a trend that will stay in the region post-pandemic and develop quickly over the coming decade. The spread of Covid-19 has been particularly hard on EMEA economies, in large part due to lengthy lockdowns. Naturally, physical retailers have been ...
How will digital advertising look across the United States in 2021?
Digital advertising across the United States will look markedly different in 2021 than in any previous year, according to our US representative and Key Leader, Tiffany Ou. Covid-19 has given brands and consumers little option but to shop and connect on digital-only platforms. While these trends would have eventually come to pass, they have been ...
China Tech Express: Bilibili and Kuaishou Launching on the Hong Kong Stock Exchange
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili and Kuaishou listing on the HKEX, WeChat's latest features, and more!
How Will Digital Advertising Look Across Southeast Asia in 2021?
2020 has been such an intriguing year for digital advertising – mostly because of the effects felt by Coronavirus. Marketers’ spending habits changed completely and budgets have been hit hard. Signs of a rebound are already positive, though. A recent report by the Internet Advertising Bureau (IAB) finds that, even with the pandemic, digital ad spend ...
The Imminent Rise of TikTok Ads in LATAM
TikTok has seen incredible growth in Latin America, which is great news for advertisers looking to grab market share in the region.
Year in Review: Our 5 Most Popular Topics in 2020
Let’s take a look at some of our highlights from 2020!
China Tech Express: WeChat adds massive new features to its Channels section
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat’s new “Channels” features, Tencent’s new dating app, and more!
Looking Forward: Five Trends We Think Will Define the Mobile Ad Industry in 2021
After talking with many of our clients including developers, app publishers, major brands, e-commerce platforms and more, we’ve put together five key trends which we and our customers believe will have a significant impact on the mobile and digital landscape in the year ahead.
How to Solve Media Buying Challenges Across Western and Eastern Media Platforms
As a TikTok Marketing Partner, XMP can power your media buying on major media across China and the rest of the world.
Marketing on WeChat, China’s Most Powerful Super App [Free eBook]
Check out our latest ebook where we take a look at China’s number 1 super app, WeChat, and how to leverage it successfully across your campaigns.
China Tech Express: Your Source for Latest Mobile Tech & Marketing Trends in China
Introducing the new and improved version of the China Top Media Insider! Today we’ll take a look at ByteDance’s new functionality, who else joined the fight to acquire China's Netflix, and more!
4 Ways to Improve and Implement Your Game Creatives on TikTok [Case Study]
How can you make sure your TikTok creatives generate the results you need? We have 4 tips to help with that.
The 5 Key Takeaways from the 2020 Singles Day
The 2020 Singles Day shopping festival is now officially over and what a festival it’s been. We suspect that this year we’ll see a massive shopping spree since the COVID-19 pandemic caused consumer spend to slow down. In fact, Nativex Americas Tiffany Ou described what will happen on Singles Day as “revenge shopping” in our ...
China Top Media Insider: WeChat Adds New Chat Feature
In this edition of the China Top Media Insider, we take a look at WeChat’s new in-chat feature, Alibaba’s latest investment plans, and more!
What Western Brands Can Learn From China’s Foray into Shoppable Live Streaming and How TikTok is Leading the Growth of Shoppable Ads
Social commerce is big business in China. For the last few years local tech companies have been blending social media and ecommerce together to create new shopping experiences through their apps. Social commerce has been incredibly successful for brands in China, and has accelerated to a point where a blossoming social ecommerce economy is a ...
Why Are Influencers and Creators So Effective at Driving Mobile Campaign Success?
Leveraging influencers and their audiences has become a key ingredient for mobile marketing success.
China Top Media Insider: Tencent to Acquire the Netflix of China
In this edition of the China Top Media Insider, we take a look at Tencent’s plans to acquire iQIYI, ByteDance’s new casual gaming platform, and more!
How Brands Are Leveraging Influencers for Singles Day 2020
With Singles Day 2020 looking to be the biggest shopping day on record, brands and advertisers are going the extra mile this year to get a share of this massive pie. One key ingredient? Influencers, also known as Key Opinion Leaders (KOLs).
The Importance of Creative Content for Successful TikTok Campaigns
TikTok represents a great social media channel for those looking to attract a younger audience to their brand. Those younger audiences are also willing to spend, too.
China Top Media Insider: China’s Biggest Video Game Live-streaming Platforms Are Merging
In this edition of the China Top Media Insider, we take a look at the Singles Day shopping festival, a huge merger in the video game streaming scene, and more!
Webinar Recap: eCommerce App & Vertical Trends in 2020
Here's what we've learned from our latest webinar featuring AppsFlyer and Apptopia.
Why Should Foreign Brands Join in China’s M-commerce Revolution
China’s incredible e-commerce growth has, by and large, been driven by mobile.
Why Japan Should Be Part of Your Business Plan in 2020 and Beyond
What makes Japan such a lucrative opportunity for global advertisers and how can you find success there? Let’s find out.
Case Study: How Summoners War Found Global Success with Nativex and Snapchat
How did we help Summoners War become incredibly popular across the U.S. and European markets?
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