Search results for “”
XploreChina Webinar Recap: Android in China
On our latest XploreChina webinar featuring experts from Amazon Web Services and Nativex, we discussed everything advertisers and app publishers need to know about the Chinese Android market. In case you missed it, the full video recording is available on the Nativex YouTube channel Shirley Li, Head of Startup Community Business Development @ Amazon Web ...
Limited Time Nativex Offer: Get Up to $10,000 in TikTok Ad Credits
We have an exclusive offer available to all of you: sign up for a TikTok For Business account and run TikTok campaigns on XMP to get up to $10,000 in ad credits!
stay in the loop.
Subscribe to our newsletter to get the latest insights and keep up to date with Nativex.
How to Launch Your Campaigns in China’s Top Media Ecosystem
China’s top media landscape is unlike anything else in the world, so how can global brands and advertisers use these platforms to generate sustainable campaign ROI? We recently spoke about China’s Android landscape as well as the biggest Android app stores in China, so now it’s time to talk about China’s top media ecosystem: what ...
How China’s Mobile Gaming UA Trends Have Changed Post-Lockdown
With China slowly ending its lockdown restrictions, how did that impact its mobile gaming ecosystem and its UA trends?
China Tech Express: WeChat Unblocks External Links in Chat
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's unblocking of external links in chat, Huawei's newest operating system, and more!
China Tech Express: Kuaishou Is Releasing a Mobile MMORPG
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's upcoming MMORPG, more details about Huawei's HarmonyOS 2, and more!
XploreChina: Understanding the World’s Largest Mobile Market
On our latest XploreChina webinar featuring experts from Tenjin, Ocean Engine, and TapNation, we discussed everything advertisers and app publishers need to know when entering China.
China Mobile Games Report H1 2021 [Free Ebook]
How did the largest mobile gaming market in the world change after the COVID-19 lockdown? Get the latest facts & stats in our free ebook.
All You Need to Know about China’s Top Android App Stores
Android is the dominating OS in China, but which app stores should you use for your apps and campaigns?
China Tech Express: ByteDance and Kuaishou Changing “996 Schedule”
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance and Kuaishou changing their working hours, Tencent's Q2 financial results, and more!
How Shop Titans Used KOLs and TikTok Hashtag Challenges to Get Over 50 Million Views
Kabam is a Canadian game developer headquartered in Vancouver, with more than 340 million downloads across its titles so far according to Sensor Tower data. Kabam has 5 offices around the world and is a wholly-owned subsidiary of Netmarble Games. Released in 2019, Shop Titans is a simulation RPG where players can build fantasy shops, ...
China Tech Express: Meituan Testing New Food Delivery Social Feature
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Meituan's and WeChat's new mini programs, Bilibili's new DAU record, and more!
The top needs for advertisers in 2021
How to help advertisers simplified approach to the complexities of media planning and buying, and more control over how the marketing budgets, read this article and find out the top needs for advertisers in 2021
How to Launch and Grow in China’s Incredible Android Ecosystem
China's Android ecosystem is both massive and unique but how can you make your entry and achieve sustainable growth there?
China Tech Express: Douyin Launches “Shake it” and “Learning” Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's latest features, Alibaba's financial results, and more!
Three Strategies Developers Should Consider When Entering China
Learn three key strategies to help global developers better understand the Chinese market, a market which continues to lead the way for mobile app innovation and adoption
The New XploreChina: Your Gateway to China’s Mobile Market
We are excited to unveil our revamped XploreChina initiative, with bigger and better solutions to help advertisers find success in China's massive mobile market.
China Tech Express: ByteDance Moving into Food Delivery
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's move into food delivery, WeChat's new features, and more!
Webinar Video: How to Leverage the Power of Hypervisual Creatives on TikTok
Check out our webinar featuring TikTok, CoLearn, Amanotes, and Blibli, where we talked about how to turn creative strategies into tangible TikTok ROI.
UE4 Video Ads, Explained.
UE4 allows developers to produce more attractive and high-quality advertising within the same amount of time, thus allowing more time for A/B testing and iteration.
Introducing: Media Buying A-Z Video Series
We are excited to reveal a new short video series designed to take your media buying strategies in China to the next level. Check out our first episode!
China Tech Express: China’s 618 Festival Breaks New Records
Welcome to the latest edition of China Tech Express! Today we’ll take a look at China's 618 Shopping Festival, ByteDance's 2020 revenue, and more!
Navigating China’s Complex Digital Media Landscape Is Crucial in a Post Covid-19 World
the Chinese economy has rebounded extremely strongly from 2020’s Covid lockdown. Fuelled by pent-up domestic demand as well as strong demand overseas, China is expected to be the only G20 economy to have seen GDP growth over the past year.
China Tech Express: Huawei Launches Its Own Operating System
Welcome to the latest edition of China Tech Express! Today we’ll take a look at the Huawei HarmonyOS 2, Bilibilil's new features, and more!
APAC Market Spotlight: South Korea [Free Ebook]
Why is South Korea considered a "mobile-first" country? How did COVID-19 impact mobile usage in the country? What makes South Korea's mobile ecosystem so attractive to global advertisers? Find out in our latest ebook.
China Tech Express: Kuaishou Adding Exclusive Local Features to its “City” Section
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's new local features, Bilibili's Q1 financial results, and more!
China Tech Express: WeChat Adds New Ecommerce Mini Program
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's new e-commerce mini program, Kuaishou's content creator meet-up, and more!
APAC Market Spotlight: Southeast Asia [Free Ebook]
How big is the SEA internet economy? What are the main SEA mobile shopper profiles? Which apps work best in the region? Check out our latest ebook to find out.
China Tech Express: Douyin Adds “Shake” and “Business Card” Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's two new features, ByteDance's new Music Business Unit, and more!
Nativex Tech Talk: All You Need to Know about Android in China
Nativex Tech Talk is back! Learn more about the Android ecosystem in China with our short videos featuring Android expert Maksim Laba.
The next big opportunity? How LOOKFANTASTIC® built a new social commerce audience in China
The online beauty brand LOOKFANTASTIC® has quickly grown from its European roots to become a global success story. It has more than 22,000 beauty products across its online store, which are shipped worldwide to fashion fans and beauty lovers in over 200 countries. MAC, Kérastase and Yves Saint Laurent are just some of the iconic ...
China Tech Express: ByteDance Is Working on an E-Commerce App
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's new e-commerce app, Douyin's plans for an IPO, and more!
How We Helped CookApps Get a 240% ROAS Boost in Taiwan
We partnered with major Korean game developer CookApps to help their games, "Rogue Idle" and "Random Royale", acquire users at scale and more than double their ROAS in Taiwan.
KakaoTalk, the Key to Korea’s Mobile Market
Asian countries have long held the title as a truly mobile-first region and Korea is no exception. In fact, Korea can be seen as something of an outlier in the APAC region based on the sheer breadth of use and unique apps provided to the local users. For context, 91% of the country’s population aged ...
China Tech Express: WeChat Adds 30 Second Clips to Moments
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's latest version, Tencent's 2020 financial results, and more!
China Tech Express: Huawei AppGallery Almost Doubles App Distributions in One Year
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Huawei's AppGallery and its incredible growth in 2020, Baidu's HKEX listing, and more!
The Importance of Ad Creative Localization for Gaming Apps in China
As the world’s single largest mobile gaming market, China has become a major opportunity and challenge for Western app developers. Cultural differences are just the tip of the iceberg for non-native developers looking to grasp the breadth and nuance of the market, and how users interact within it. Understanding the user is paramount in gaining ...
White Paper: A Look at the Global Media Buying Trends in 2020 and Beyond
What were the key media buying trends in 2020 and what can we expect in 2021? Check out our in-depth white paper to find out.
China Tech Express: Douyin Adds New Shopping and Video Search Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's Lunar New Year campaigns, new shopping and video search features, and more!
Introducing Nativex Tech Talk: Bite-Sized Videos About the Chinese Mobile Ecosystem
Love learning about the Chinese mobile ecosystem but hate reading long articles? Then we might have an alternative for you.
China Tech Express: Bilibili Releases 2020 Influencer Report
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili's latest Influencer Report, the massive Lunar New Year promotions launched by China's tech giants, and more!
4 Ways to Create Effective Short-Form Video Ad Creatives
One of the secrets behind successful ad campaigns is the ad creative, but what are the secrets behind successful video ad creatives?
What the 2021 Chinese New Year Means for Advertisers
The Chinese New Year is looking to be a massive shopping festival, so how can brands and advertisers adapt to ensure their campaigns reach their potential during this time of the year?
China Tech Express: Kuaishou Raises $5.4 Billion in Record-High IPO
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's IPO, ByteDance's gaming branch, and more!
How will digital advertising look across EMEA in 2021?
The Coronavirus pandemic has helped marketers and retailers across EMEA move their advertising budgets online – a trend that will stay in the region post-pandemic and develop quickly over the coming decade. The spread of Covid-19 has been particularly hard on EMEA economies, in large part due to lengthy lockdowns. Naturally, physical retailers have been ...
How will digital advertising look across the United States in 2021?
Digital advertising across the United States will look markedly different in 2021 than in any previous year, according to our US representative and Key Leader, Tiffany Ou. Covid-19 has given brands and consumers little option but to shop and connect on digital-only platforms. While these trends would have eventually come to pass, they have been ...
China Tech Express: Bilibili and Kuaishou Launching on the Hong Kong Stock Exchange
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili and Kuaishou listing on the HKEX, WeChat's latest features, and more!
How Will Digital Advertising Look Across Southeast Asia in 2021?
2020 has been such an intriguing year for digital advertising – mostly because of the effects felt by Coronavirus. Marketers’ spending habits changed completely and budgets have been hit hard. Signs of a rebound are already positive, though. A recent report by the Internet Advertising Bureau (IAB) finds that, even with the pandemic, digital ad spend ...
The Imminent Rise of TikTok Ads in LATAM
TikTok has seen incredible growth in Latin America, which is great news for advertisers looking to grab market share in the region.
Year in Review: Our 5 Most Popular Topics in 2020
Let’s take a look at some of our highlights from 2020!
China Tech Express: WeChat adds massive new features to its Channels section
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat’s new “Channels” features, Tencent’s new dating app, and more!
Looking Forward: Five Trends We Think Will Define the Mobile Ad Industry in 2021
After talking with many of our clients including developers, app publishers, major brands, e-commerce platforms and more, we’ve put together five key trends which we and our customers believe will have a significant impact on the mobile and digital landscape in the year ahead.
How to Solve Media Buying Challenges Across Western and Eastern Media Platforms
As a TikTok Marketing Partner, XMP can power your media buying on major media across China and the rest of the world.
Marketing on WeChat, China’s Most Powerful Super App [Free eBook]
Check out our latest ebook where we take a look at China’s number 1 super app, WeChat, and how to leverage it successfully across your campaigns.
China Tech Express: Your Source for Latest Mobile Tech & Marketing Trends in China
Introducing the new and improved version of the China Top Media Insider! Today we’ll take a look at ByteDance’s new functionality, who else joined the fight to acquire China's Netflix, and more!
4 Ways to Improve and Implement Your Game Creatives on TikTok [Case Study]
How can you make sure your TikTok creatives generate the results you need? We have 4 tips to help with that.
The 5 Key Takeaways from the 2020 Singles Day
The 2020 Singles Day shopping festival is now officially over and what a festival it’s been. We suspect that this year we’ll see a massive shopping spree since the COVID-19 pandemic caused consumer spend to slow down. In fact, Nativex Americas Tiffany Ou described what will happen on Singles Day as “revenge shopping” in our ...
China Top Media Insider: WeChat Adds New Chat Feature
In this edition of the China Top Media Insider, we take a look at WeChat’s new in-chat feature, Alibaba’s latest investment plans, and more!
What Western Brands Can Learn From China’s Foray into Shoppable Live Streaming and How TikTok is Leading the Growth of Shoppable Ads
Social commerce is big business in China. For the last few years local tech companies have been blending social media and ecommerce together to create new shopping experiences through their apps. Social commerce has been incredibly successful for brands in China, and has accelerated to a point where a blossoming social ecommerce economy is a ...
Why Are Influencers and Creators So Effective at Driving Mobile Campaign Success?
Leveraging influencers and their audiences has become a key ingredient for mobile marketing success.
China Top Media Insider: Tencent to Acquire the Netflix of China
In this edition of the China Top Media Insider, we take a look at Tencent’s plans to acquire iQIYI, ByteDance’s new casual gaming platform, and more!
How Brands Are Leveraging Influencers for Singles Day 2020
With Singles Day 2020 looking to be the biggest shopping day on record, brands and advertisers are going the extra mile this year to get a share of this massive pie. One key ingredient? Influencers, also known as Key Opinion Leaders (KOLs).
The Importance of Creative Content for Successful TikTok Campaigns
TikTok represents a great social media channel for those looking to attract a younger audience to their brand. Those younger audiences are also willing to spend, too.
China Top Media Insider: China’s Biggest Video Game Live-streaming Platforms Are Merging
In this edition of the China Top Media Insider, we take a look at the Singles Day shopping festival, a huge merger in the video game streaming scene, and more!
Webinar Recap: eCommerce App & Vertical Trends in 2020
Here's what we've learned from our latest webinar featuring AppsFlyer and Apptopia.
Why Should Foreign Brands Join in China’s M-commerce Revolution
China’s incredible e-commerce growth has, by and large, been driven by mobile.
Why Japan Should Be Part of Your Business Plan in 2020 and Beyond
What makes Japan such a lucrative opportunity for global advertisers and how can you find success there? Let’s find out.
Case Study: How Summoners War Found Global Success with Nativex and Snapchat
How did we help Summoners War become incredibly popular across the U.S. and European markets?
China Top Media Insider: WeChat Testing New Ways to Promote Video Content
In this edition of the China Top Media Insider, we take a look at WeChat’s new video content promotion functionality, ByteDance’s new features for Douyin & Toutiao, and more!
Introducing: Nativex Success Stories
Check out our latest and most interesting success stories to see how we helped clients around the world achieve visible ROI from their campaigns.
Everything You Need to Know about the APAC Mobile Market
We've compiled all our APAC Market Spotlight content in one single place!
A Marketer’s Guide to China’s Biggest News App: Toutiao [Free Ebook]
Toutiao is China’s no.1 news distribution app and a massive content discovery platform. Let’s talk about why you need to include it in your marketing mix.
Why Korean Apps Are Primed to Find Success in the Chinese Market
China’s mobile market represents a massive opportunity for Korean brands and publishers, but how can they achieve growth in such a massive market?
Everything You Need to Know about the Japanese Mobile Gaming Market
Let’s take a look at one of the most lucrative mobile gaming markets in the world: Japan.
APAC Market Spotlight: What are Japan’s Top Apps?
The Japanese app market is growing rapidly every day. Which apps, other than games, do Japanese users spend the most money on? Let’s take a look at Japan’s most popular apps, spending trends, and more.
China Top Media Insider: Kuaishou is preparing for a $5 billion IPO
In this edition of the China Top Media Insider, we take a look at Kuaishou’s massive IPO opportunity, Douyin’s latest stats and more!
Post-COVID, A Global Approach Is Helping Mobile Publishers Achieve Sustainable Growth [Case Study]
Nativex helps developers and publishers find new global audiences with data-focused creative marketing techniques and tools. We’d love to hear from you at Nativex.
APAC Market Spotlight: What Are Korea’s Top Apps?
The Korean mobile market is incredibly developed, with domestic players holding a dominating market share. Which apps should you target to reach your target audience in Korea?
How to Achieve Success with Douyin, the #1 Short-form Video Platform in China [Free Ebook]
We’ve just released our free ebook focusing on Douyin. Download now to see how you can leverage it in your media mix.
APAC Market Spotlight: What Are Southeast Asia’s Top Apps?
Let’s talk about which types of apps are most popular in Southeast Asia and how brands and advertisers can use this information to tailor their advertising strategies in the region.
China Top Media Insider: Alibaba’s financial results showing growth in a COVID-19 world
In this edition of the China Top Media Insider, we take a look at Alibaba’s latest financial results, Kuaishou’s latest product update, and more!
TopWorks Creative Studio: Creative Excellence, Visible Returns
Introducing the TopWorks Creative Studio, one of the newest additions to the Nativex team. Read more to learn how TopWorks can deliver high-quality ad creatives for any markets around the world.
The 10 Most Popular Chinese Internet Slang of 2020
What are some of the most popular words that Chinese netizens use and how are they different compared to the internet slang in the West?
APAC Market Spotlight: Uniting Characteristics of Japanese Mobile Shoppers
How developed is the mobile shopping market in Japan and how can brands and advertisers reach this major segment of the Japanese market?
APAC Market Spotlight: Uniting Characteristics of Korean Mobile Shoppers
Korea's mobile e-commerce market is massive, so let's take a look at Korean users' shopping patterns and see how you can expand your brand in this massive market.
China Top Media Insider: Tencent Q2 results beat analysts expectations
In this edition of the China Top Media Insider, we take a look at Tencent’s impressive Q2 2020 financial results, ByteDance’s focus on new apps in China, and more!
Why China is Becoming A Growth Opportunity for Western Subscription-based Apps
Considering China has proved to be the biggest driver of consumption on everything from video streaming to mobile gaming, how does Nativex help western app advertisers?
APAC Market Spotlight: Uniting Characteristics of Southeast Asia Mobile Shoppers
Southeast Asia has a massive mobile market with growing spending power. Here's how can brands and advertisers reach this unique market.
Introducing XMP: The First Multi-Channel Media Buying Tool Connecting China and the West
We are excited to be able to share with you our latest addition: say hello to XMP - built by media buyers, for media buyers. Try it for 30 days, absolutely free!
APAC Market Spotlight: The Mobile Landscape in Japan
In this latest edition of the APAC Market Spotlight, we take a look at the flourishing mobile market in Japan.
How Nativex helped Facetune2 get 3x conversion rates and 30% reduced CPIs with KOL marketing
We worked with Lightricks to get their smash hit app Facetune2 into the top 10 photo & video charts in China. How did we do it? Short answer: KOL marketing.
APAC Market Spotlight: The Mobile Landscape in Korea
In this edition of our APAC Marketing Spotlight series, we take an in-depth look at the South Korean mobile marketing ecosystem.
China Top Media Insider: Tencent is fighting Baidu for search engine supremacy
In this edition of the China Top Media Insider, we take a look at Tencent’s move into the online search sector, Douyin’s & Kuaishou’s new in-app features, and more!
Why Influencer Mega-Stars Like Li Jiaqi are so Important for Businesses Targeting China
Given the rising importance of influencer marketing, how can brands and developers looking to launch in China find the KOL that's right for them?
APAC Market Spotlight: The Mobile Landscape in SEA
In the first edition of our brand new APAC Market Spotlight series, we take a look at the mobile marketing landscape in Southeast Asia, one of the world’s hottest mobile markets.
Clement Cao: Why Apple’s Decision to Limit The Use of IDFA in iOS 14 Will Cause Upheaval – And Opportunity – for The Mobile Advertising Industry
In the longer term, I believe that ad networks will need to become more like Facebook and Google and build their own ecosystems of inventory and ad traffic which will allow them to still offer performance-based campaigns - but in a way that is more secure and privacy-orientated.
If You Can’t Beat Them, Join Them: How Apple’s App Clips Follow WeChat’s Lead
How can Apple's App Clips catch up to the success of WeChat's mini programs?
How to Create Viral Hashtag Challenges on TikTok for Midcore and Hardcore Games
If you want your midcore or hardcore games to go viral on TikTok, we have two words for you: hashtag challenges.
China Top Media Insider: Kuaishou Is Launching a Social Commerce HQ
In this edition of the China Top Media Insider, we take a look at the ByteDance Q1 financial results, Kuaishou’s latest investments in social commerce, and more!
SEE MORE ⟶