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What is Naver? An Essential App for Marketing in Korea

Mingyue Zhu | Marketing Coordinator

2024-01-25

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Cracking the Code: How Grab Conquered the Chinese Tourist Market with Hyper-Localization

In this analysis, we explore how Grab successfully penetrated the Chinese tourist market through a strategy of hyper-localization. By tailoring its services to meet the unique needs and preferences of Chinese travelers, Grab not only enhanced user experience but also built strong brand loyalty. Discover the key tactics that enabled Grab to navigate cultural nuances and establish itself as a leading player in this competitive landscape.

2024-09-29

Nativex became an official TikTok for Business Mini Series Production Partner

Nativex is proud to announce its new partnership as an official Mini Series Production Partner for TikTok for Business. This collaboration will enhance brand storytelling through engaging mini series, leveraging TikTok's dynamic platform to drive creativity and connection with audiences.

2024-09-25

Love bites: Tapping into the Short Drama app opportunity

Short Drama apps are hidden gems for captivating audiences – here are proven strategies advertisers should tap into.

2024-09-20

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