Today is a special day as we are delighted to announce our official partnership with Kwai for Business. We believe that our combined forces will help advertisers around the world take their campaigns to the next level.
As one of the first agencies to be an official Kwai for Business Marketing Partner, Nativex can help new and existing partners leverage Kwai’s massive user base and wide range of ad formats to reach their marketing goals across the world.
With over 1 billion MAUs across its products which include short-form video platforms Kuaishou and SnackVideo (which we spoke about in a recent webinar), Kwai for Business offers marketers a massive, high-quality target audience with strong spending power. In fact, over 70% of Kwai’s user base is made of millennials living in metropolitan areas, making this an extremely valuable audience for global advertisers.
One example of the benefits of using Nativex and Kwai for Business is the game “Metal Revolution” by Youzoo. We worked together with the Youzoo team to help them launch in one of the world’s largest markets. Thanks to our help, their hashtag challenge generated over 340 million impressions, 290 million video views, and more than 82,000 user-generated videos. We will provide more details on this success story in an-in depth piece soon, so stay tuned to see how we made this possible.
“It’s extremely exciting to be joining Kwai for Business at a time when Kwai products are growing at an unprecedented rate,” said Yikai Li, Nativex Head of Business Development said. “With Kwai for Business’s fantastic short-form video platforms and our strong mobile marketing expertise, we believe we can help brands and advertisers around the world unlock the next chapter in their quest for global growth.”
“We are delighted to welcome the Nativex team to the Kwai for Business Marketing Program,” said Paulo Fernandes, Director at Kwai for Business. “We are confident that our partnership with Nativex can help global marketers reach their target audience on the Kwai and SnackVideo platforms to provide strong campaign ROI.”