NEWS & Events

Understanding Chinese travellers’ needs in the Middle East

2024-06-25

Insights on wooing the Chinese market with targeted marketing solutions, authenticity and strategic partnerships by Suki Lin June 22, 2024 07:00 AM GST         As the world continues to open its doors to globetrotters, the Middle East welcomes a growing number of Chinese visitors eager to experience its rich tapestry of culture and ...

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Nativex Honored with Baidu’s 2024 Trailblazer Award for Helping Global Brands Expand into the Chinese Market

2024-04-18

SINGAPORE, April 16, 2024–(BUSINESS WIRE)–Nativex, a leading digital marketing platform, has been awarded the “2024 Trailblazer Award” at the Baidu Ads Channel Ecosystem Core Agent Conference. The conference, themed “Unite with AI, Win the Future,” focused on leveraging generative AI to reconstruct new business ecosystems and spearhead revolutionary changes in AI-driven marketing. As an official ...

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Dubai real estate boosted by Chinese social media as buyers and sellers look to Douyin to drive investments

2024-03-25

Dubai real estate sector is witnessing a surge in interest from Chinese social media platform Douyin. Buyers and sellers in China are taking significant interest in real estate in Dubai, the UAE and the Middle East as an investment opportunity and are turning to social media for more information. The UAE and Saudi real estate ...

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Nativex named official marketing agent for Baidu

2023-09-30

Singapore – Nativex has been appointed as Baidu’s marketing agency. The partnership aims to create growth and development for companies who work with Nativex.  With Nativex’s integration, Baidu’s advertising platform will have access to a higher level of innovation from a global marketing authority. Nativex is in a good position to take full advantage of its progress ...

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Nativex and Xiaohongshu Forge Digital Marketing Partnership

2023-08-23

In a landmark development, digital marketing heavyweight Nativex has officially allied with Xiaohongshu, the popular Chinese lifestyle platform also known as “Red”. This union solidifies Nativex’s position as the primary cross-border marketing agency for Xiaohongshu, laying the groundwork for international brands and developers to amplify their user base in the dynamic Chinese market. Offering Tailored ...

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Nativex Wins Best Partnership for Third Straight Year at Ocean Engine’s 2022 China Inbound Award

2023-05-29

Nativex, a leading global digital marketing agency, has won the grand honor of Best Partnership for the third consecutive year at the Ocean Engine 2022 China Inbound Award. The award recognizes Nativex's contribution to building a bridge for enterprises and customers entering China, the world's largest mobile market.

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Nativex Becomes a Certified Partner of Petal Ads, Bolstering its One-stop Advertising Solution for Global Growth

2023-05-29

Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex's prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth.

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What brands need to know about influencer marketing in 2023

2023-03-16

For brands eager to maintain a robust approach to influencer marketing, here are five trends that brands need to pay attention to.

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Elevating TikTok travel marketing in a reconnected world

2022-12-01

As TikTok becomes a key social media platform for travellers, Nativex’s Intan Agustina examines how travel marketers can leverage TikTok to capture mindshare and remain relevant. The travel industry finally has much to celebrate after two years of lockdowns and border controls. With the lifting of travel restrictions and the removal of quarantine requirements, flight ...

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Why Influencer Marketing in Asia is the Future

2022-09-22

Suki Lin looks at how brands can leverage the evolving influencer landscape to develop and execute more effective campaigns.

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Mid-year shopping sales: Effective marketing strategies for SEA e-commerce

2022-07-14

Brands only have a small window of opportunity during Southeast Asia’s mid-year shopping season, and Nativex’s Suki Lin examines the ways marketers can develop more effective campaigns by observing consumer behaviour.

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Tailoring marketing strategies for Ramadan

2022-06-08

Every year Ramadan comes as a landmark event for Muslims across the world. How brands can connect with Muslim consumers and deliver impactful campaigns during this holy month?   Every year, Muslims all over the world observe Ramadan, a month-long period of fasting, prayer and reflection – and a unique demographic of this size also ...

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Driving consumer engagement with short-form content

2022-05-18

The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.   In APAC, a renowned mobile-first region, the popularity of short-form, mobile-friendly video content has skyrocketed in recent years. Considered easily digestible, immersive and engaging, more consumers are spending time watching ...

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The Hyper-Casual Game: Opportunities And Challenges In Asia-Pacific Amidst An Evolving Landscape

2022-04-08

With over 1.5 billion gamers in Asia-Pacific, the region is widely recognised as one of the world’s leading gaming powerhouses, and growth is set to continue, especially on mobile – with 62% of the region’s population expected to subscribe to mobile services by 2025. On mobile platforms, hyper-casual games have experienced a spike in popularity throughout much of the pandemic, with ...

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Leveraging Creative Strategies On TikTok To Reach Hyper-Casual Gamers In Vietnam

2022-04-08

In recent years, Vietnam has exponentially risen in prominence as a highly connected market and one that holds immense potential for all manner of brands and advertisers. In a population of 97.75 million, just over 70% of Vietnamese are internet users and an even higher percentage of 16 to 64-year-olds own a smartphone. Beyond the country’s robust digital and mobile penetration, close to ...

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Webinar: Growth strategies for gaming app

2022-03-28

In 2021, consumer spend in gaming apps surged 16% in 2021 to reach a staggering $116 billion worldwide. Besides, the introduction of “metaverserses” or the concept of “blockchain game” has created numerous opportunities for the mobile game businesses.   However, the introduction of ATT framework post iOS14 has made marketers struggle to optimize their UA ...

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Webinar: Understanding China’s Top Media Channels

2022-03-23

Join Nativex on March 31st 10am PT / 1pm ET alongside Tencent Marketing Solutions and Ocean Engine as we discuss the top advertising channels and apps in China. China has a hugely diverse mobile ecosystem with massive potential for both Western advertisers and publishers. What we’ll discuss: The top social apps and how to succeedPerformance ...

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Webinar: How to Leverage High Search Volume & High Seasonality for iOS User Acquisition

2022-03-04

  The fast-growing fintech ecosystem in Indonesia has attracted the attention of investors locally and globally in the past few years. However, players in the fintech space are facing a number of challenges, especially identifying effective marketing tactics to acquire new users and boost customer retention. Apple Search Ads (ASA) now is not only another ...

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How brands can seize opportunities in e-commerce in SEA amid pandemic recovery

2022-03-03

Beyond continuous innovation and cross-channel engagement, it has become clear that brands have to prioritize authenticity when connecting with their consumers. Despite continuing popularity, e-commerce and social commerce platforms can no longer just rely on product offerings and pricing to win over customers warns Suki Lin, senior director for Asia Pacific at Nativex. The pandemic ...

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Nativex Becomes Official Kwai for Business Marketing Partner

2022-02-23

Nativex has recently announced its global advertising partnership with Kwai for Business as an official marketing partner. As an official marketing partner, Nativex will provide advertisers around the world with campaign management and mobile growth opportunities. With over 1 billion MAUs across its products which include short-form video platforms Kuaishou and SnackVideo. Kwai for Business ...

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Nativex Underlines Data Privacy Commitment with 2022 CCPA Validation

2022-01-14

Nativex has been granted the California Consumer Privacy Act (CCPA) validation from TrustArc Inc.'s independent subsidiary TRUSTe LLC ("TRUSTe").

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Webinar: Kwai for Business & Nativex

2021-12-07

Join Nativex alongside Kwai for Business as we discuss how to acquire and activate new users across Kwai’s app products such as the short-form video app, SnackVideo. We will be discussing how advertisers are achieving success in emerging markets of Latin America and Indonesia, some of the innovative ad formats provided, and cases to give ...

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What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends

2021-12-06

Douyin and its Tencent-backed competitor Kuaishou have invested heavily in their digital shopping capabilities and do their best to blur the lines between commerce and the organic app experience. So what can brands learn from the success seen in China?

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Nativex Ranked Top Global Ad Network on the AppsFlyer Performance Index

2021-11-01

Nativex, a leading mobile advertising platform, announced today that it ranked as a top 10 global ad network on AppsFlyer's bi-annual Performance Index with strong results in both the gaming and non-gaming categories.

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Nativex ranks as a top ad network globally on the Adjust Partner Benchmarks report, excels in the APAC gaming market

2021-10-28

    SAN FRANCISCO, Oct. 20, 2021 /PRNewswire/ — Nativex, a leading mobile advertising platform, announced today that it ranked as a top global ad network across all verticals and featured 6 times throughout Adjust’s interactive Partner Benchmark report. The report looked at over 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks.   ...

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What marketers everywhere are getting wrong about the Chinese market

2021-08-27

Marketers around the globe are missing out on valuable opportunities to tap into the engagement, influence and buying power of Chinese consumers, according to Irene Yang, managing director at mobile advertising platform Nativex. Here, Yang argues that brands with a more mature understanding of the Chinese mobile market, the country’s regulatory landscape and trends such as livestream e-commerce stand to capture a larger slice of the Chinese market.

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Nativex Named as A Global Ad Agency of Tencent Marketing Solution, Facilitating Global Advertisers to Grow in China

2021-08-26

Nativex, a leading mobile-first advertising platform, announced it has been certified as an advertising partner of TMS.

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What you need to know to ensure your ad creatives are successful in China

2021-08-25

Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market

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Understanding TikTok: platform nuances and optimising campaign performance

2021-08-11

To maintain a consistent and significant level of user engagement and hence conversion, advertising campaigns on TikTok must maintain an always-on stream of creatives, explains Suki Lin, the senior director for Asia Pacific at Nativex.

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TikTok tips: How to optimise creative, ad formats and volume

2021-08-10

A senior director at Nativex, an app marketing platform which has a TikTok ad solution, provides advice on how to master the creative process on the popular video app.

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Nativex Revamps XploreChina Initiative to Help Global Brands Break into the Fast-Growing Chinese Market

2021-07-22

Nativex, a mobile-first advertising platform dedicated to helping brands drive sustainable growth through universal access to digital channels across the east and the west, today unveiled its revamped XploreChina initiative in response to the growing complexities within the Chinese business landscape and the massive shift in consumer behavior toward ecommerce as a result of the ...

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Nativex Revamps XploreChina Initiative to Help Global Brands Break into the Fast-Growing Chinese Market

2021-07-22

Nativex, a mobile-first advertising platform dedicated to helping brands drive sustainable growth through universal access to digital channels across the east and the west.

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What marketers and advertisers should know about the Go-Jek and Tokopedia merger

2021-06-10

Suki Lin is the Senior Director in Nativex, responsible for SEA & ANZ. Go-Jek and Tokopedia, two of Indonesia’s e-commerce and ride-hailing giants, have merged to to create the largest digital consumer platform in the country and boost their overseas expansion. The companies announced their intention to merge and form a new company called GoTo Group on ...

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How To Ensure Ads Remain #Trending As TikTok Leads Today’s Creative Revolution

2021-06-03

Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app embodies this than TikTok.

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Nativex Earns Privacy Certification From ePrivacy

2021-04-02

Nativex today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mobvista’s continued commitment ...

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Nativex Earns Privacy Certification from ePrivacy

2021-04-02

Nativex, a technology platform providing mobile advertising and marketing services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection ...

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Nativex expands presence in TikTok Marketing Partner Program; Integrates TopWorks for Enhanced Ad Creative Solutions

2021-02-09

Nativex announced that its creative studio TopWorks has joined the TikTok Marketing Partner Program, bolstering the platform’s global advertising creative offerings. This partnership demonstrates Nativex’s status as a leader in the mobile marketing space, as it now has two unique offerings in TikTok’s directory.

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How Ecommerce and Mobile Marketplaces Are Driving the Digital Economy

2021-01-19

As the proliferation of ecommerce accelerates due to COVID-19, 2021 will be the year that consumers become more sophisticated buyers and individuals more sophisticated purveyors. The democratization of ecommerce will emerge in which individuals create their own dynamic, thriving, and live-streamed marketplaces, writes, Tiffany Ou, general manager of the Americas, Nativex. As we enter 2021, ...

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01/04/21: Cynopsis Media Tech Update

2021-01-05

After a most atypical – to put it mildly – year, Cynopsis gathered predictions from industry experts on what 2021 will bring, from the impact of streaming acceleration, to tech regulation, to improved data quality, and more. Streaming strategies “It’s impossible to ignore the impact of Covid-19 on the market. OTT subscriber numbers that previously ...

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Leveraging Social Media And Mobile To Drive Gen-Z Sales in 2021

2021-01-05

Ilya Gitlin is a General Manager at Nativex, responsible for EMEA. In 2020, driving Gen-Z sales was seen as the holy grail. Despite being a massive opportunity, it required a complete revamp of communications strategies. Gen-Z now accounts for one-third of the world’s population, bringing with them an estimated $143 billion of annual purchasing power. Not surprisingly, Gen-Z’s ...

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AdTech Roundup: Top Things in Advertising Technology

2020-12-27

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, ...

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5 Key Takeaways From The 2020 Singles’ Day Shopping Festival

2020-12-24

Suki Lin is the Senior Director in Nativex, responsible for SEA & ANZ. The 2020 Singles’ Day shopping festival is now officially over, and this year has seen some remarkable sales, even despite COVID-19. Even though there was a prolonged slowdown in consumer spend, shopping trends were expected to spike during the widespread offers, discounts ...

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Nativex Joins the TikTok Marketing Partner Program, Provides Campaign and Creative Management Tools

2020-12-21

XMP by Nativex is joining TikTok's Marketing Partners program, bolstering the social platform's campaign and creative management offered to global advertisers. This partnership demonstrates Nativex's status as a leader in the mobile marketing space.

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The games market in China is back on track after a quietly impressive 2020

2020-12-16

Alexander Janssens is director of client growth & influencer marketing at Nativex. Chinese game developers have had a strong 2020, both at home and on the international stage. With China’s mobile games market predicted to generate approximately 70 per cent of the global game industry’s revenue by 2021, it shows that the impact their homegrown developers have ...

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How Coronavirus Changes Mobile Commerce for Retail Brands This Holiday

2020-11-19

As we approach the traditional sales window ahead of the holidays, retailers and brands have to move quickly to adjust their digital strategies due to the coronavirus pandemic. It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest ...

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The Rise of Mobile Gaming in Vietnam: Taking It to the Next Level

2020-11-17

Jade Hoang is a Business Development Manager in Nativex, Vietnam. The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has seen a notable surge, as extended stay-home restrictions have increasingly opened up pockets of time for consumers to play online games. This is especially ...

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Personalized Ad Creatives Make or Break Campaigns

2020-10-23

Spend on mobile games across all app stores has grown so much that it is forcing brands to rethink personalized ad creatives. As the pandemic drags on, it’s no secret time spent on mobile is on the rise. Mobile usage has increased across virtually every vertical. Simultaneously, advertisers have been tightening ad spend and allocating ...

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Optimizing the Creative for Long-term Growth

2020-10-20

Tiffany Ou is a general manager for the Americas at Nativex. By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. 30-second summary: By leveraging unique creative assets, advertisers can meet the personalization demands of consumers down to a target market, and improve the ...

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Five Tips for Effectively Measuring Ad Campaign Success

2020-10-16

Every marketer knows measurement is critical, but deciding on what metrics to use and how to weight their importance is more subtle than many people appreciate. The head of strategy for Nativex provides a 5-tip guide.  COVID-19 and restrictions on in-person interactions have caused brands to place a much greater emphasis on digital marketing and ...

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Post-COVID, A Global Approach Is Helping China’s Mobile Publishers Achieve Sustainable Growth

2020-10-10

Jonathan Chan is the Nativex US Sales Director. Based out of his hometown in San Francisco, Jonathan has previously worked for media agencies in New York and San Francisco as well as China’s leading tech giant, Tencent. China’s complex regulations and native cultural nuances always made it a difficult market to enter without partnering with a company ...

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Assessing New Channels for Your Mobile Ad Spend

2020-10-10

As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences.

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How Marketers Can Adapt to the Evolving Pandemic and the New Normal

2020-10-10

As some countries are recovering from the pandemic quicker than others, differing insights into user behavior changes in specific markets will emerge, says Irene Yang.

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Nativex Announces the Launch of TopWorks Creative Studio

2020-09-23

Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want to target.

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What will the advertising landscape look like post-pandemic?

2020-09-16

Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says Irene Yang, the managing director at Nativex.

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TikTok is a Marketer’s Shiny New Toy, but How Do You Optimize Campaigns?

2020-07-17

What is TikTok's advantage in social media industry? How Nativex gain more campaigns by using TikTok fr advertisers?

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The COVID-19 Effect on China’s Gamers and Mobile Gaming

2020-07-14

To what extent, the mobile gaming industry change during the lockdown? And how could Nativex help advertisers gain more campaign?

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Will China be able to make a long-term success of its short-term gaming boom?

2020-07-01

Although the revenue of mobile games apps are increasing, would the developers and publishers face any other problems? How Nativex help them with its advantages?

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Why Are Growth Marketers Drowning in Data?

2020-06-15

With the growing importance of API-based trading desks, many companies start to launch their trading desk. What is the strength of Nativex's Trading Desk?

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Will China’s new regulations push game publishers towards other emerging markets?

2020-06-08

Considering the new regulations set by western countries and China, games publishers have issues to enter the market. In this way, how to understand this situation? How could Nativex help them?

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The Short-form Video Revolution is Here and China’s Leading the Way

2020-05-28

With the growth of short-form video platform like Douyin, Kuaishou and TikTok, how does Chinese market go with the flow? To what extent do advertisers use these platforms for advertising?

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The Gaming Audience is A Lot More Diverse and Desirable Than You Think

2020-05-25

Does gaming involved different groups of people? And how does gaming industry reach appropriate audiences?

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Playing the Long-Game with Today’s Low CPMs

2020-05-13

What kind of industries would sustain advertising from this COVID-19 pandemic? And how do they advertise that could keep the customers?

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What US Marketers Can Learn from the Impact of COVID-19 on China’s Mobile Habits

2020-05-13

With the increasing number of app downloads and the rise of In-App purchase in Chinese market, what should US marketers learn from these numbers?

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What Western Publishers can Learn From China’s Coronavirus Response

2020-05-06

What does China make breakthrough during this time? And what can western countries learn from China through the gaming and E-commerce industries?

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Fewer Episodes, Better Quality: What China’s New TV Rules Mean for Advertisers and Media Budgets

2020-04-24

How will this new regulation impact advertisers and their media budgets?

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What does China’s tightened ISBN policy mean for developers entering the market?

2020-04-20

From June 2020,China is tightening its ISBN policy for developers..What exactly are the changes coming in June 2020?What it means for larger and smaller developers?

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Highlights of Mobvista’s 2019 Financial Report: the strategy behind a 40.8% increase in programmatic advertising revenue

2020-04-17

Mobvista's programmatic advertising division reached USD 320 million,what contributed to this achivement?

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WeChat’s new privacy controls: what does it mean for users and advertisers?

2020-04-16

WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers，what does it mean for advertisers and users?

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Emerging platforms: what is Joox and why it is more than just a music streaming app

2020-04-16

The Drum will compare emerging platform Joox to its counterpart, explain how brands can monetize on it

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Spend increases but the skills gap remains: the state of martech in India

2020-04-09

According to The India Martech Report 2020，80% of Indian marketers expect to raise their martech spends but a lack of expertise to operate the technology may hinder growth

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Mobvista’s revenues exceed USD 500 million, EBITDA grows to USD 51.6 million

2020-04-02

Mintegral, Mobvista's programmatic advertising business, generates 60% of overall revenues, while the US, LATAM and EMEA grows to a 28% share of total global revenues across the group

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Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

2020-03-12

Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista’s client-facing business with the United States’ name and brand identity.

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Mobvista Announces Worldwide Business Restructuring; Offers New Bespoke Services

2020-03-10

Leading International Mobile Advertising Company Upgrades to Group Brand; All Of Its Previous Client-Facing Business to be Managed Under the Nativex Sub-Brand; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Agency Trading Desk

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Five Predictions for Adtech in 2020

2020-01-17

What will the coming decade bring to Adtech?Let Mobvista share five predictions with you.

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Nativex Expands Media Buying Solution with TikTok Partnership

2019-11-07

Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.

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How much should advertisers care about messaging apps?

2019-11-07

Today’s chat platforms offer rich potential viewerships, but advertisers need to tread carefully to appeal rather than appal digital natives.

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Youth is turning away from Facebook and WeChat – here’s what they like instead

2019-10-24

Younger users are turning away from traditional social media apps like Wechat and Facebook. Brands and digital advertisers will have to consider the changing when looking to reach out to younger demographics.

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Apple’s sinking in China — gaming could be its life preserver

2019-09-27

The Apple Special Event on September 10 was a big newsmaker. Apple released Apple Arcade and the unusual triple-camera system on the iPhone 11 Pro. Find out Apple's current thinking and its future direction.

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Chinese Market: with A Population of 1.4 Billion, How Should a Korean App Advance to?

2019-05-07

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