NEWS & Events
The world of mobile app advertising moves fast-and so do we.
Keep up with the news and stay on top.
PRESS
Press releases
Nativex Becomes Official Kwai for Business Marketing Partner
2022-02-23
Nativex has recently announced its global advertising partnership with Kwai for Business as an official marketing partner. As an official marketing partner, Nativex will provide advertisers around the world with campaign management and mobile growth opportunities. With over 1 billion MAUs across its products which include short-form video platforms Kuaishou and SnackVideo. Kwai for Business ...
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Nativex Underlines Data Privacy Commitment with 2022 CCPA Validation
2022-01-14
Nativex has been granted the California Consumer Privacy Act (CCPA) validation from TrustArc Inc.'s independent subsidiary TRUSTe LLC ("TRUSTe").
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What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends
2021-12-06
Douyin and its Tencent-backed competitor Kuaishou have invested heavily in their digital shopping capabilities and do their best to blur the lines between commerce and the organic app experience. So what can brands learn from the success seen in China?
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news

Nativex Revamps XploreChina Initiative to Help Global Brands Break into the Fast-Growing Chinese Market
2021-07-22
Nativex, a mobile-first advertising platform dedicated to helping brands drive sustainable growth through universal access to digital channels across the east and the west, today unveiled its revamped XploreChina initiative in response to the growing complexities within the Chinese business landscape and the massive shift in consumer behavior toward ecommerce as a result of the ...
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Nativex Earns Privacy Certification from ePrivacy
2021-04-02
Nativex, a technology platform providing mobile advertising and marketing services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection ...
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01/04/21: Cynopsis Media Tech Update
2021-01-05
After a most atypical – to put it mildly – year, Cynopsis gathered predictions from industry experts on what 2021 will bring, from the impact of streaming acceleration, to tech regulation, to improved data quality, and more. Streaming strategies “It’s impossible to ignore the impact of Covid-19 on the market. OTT subscriber numbers that previously ...
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our Events
Events
Events
Webinar: Growth strategies for gaming app
In 2021, consumer spend in gaming apps surged 16% in 2021 to reach a staggering $116 billion worldwide. Besides, the introduction of “metaverserses” or the concept of “blockchain game” has created numerous opportunities for the mobile game businesses. However, the introduction of ATT framework post iOS14 has made marketers struggle to optimize their UA ...
Events
Webinar: Understanding China’s Top Media Channels
Join Nativex on March 31st 10am PT / 1pm ET alongside Tencent Marketing Solutions and Ocean Engine as we discuss the top advertising channels and apps in China. China has a hugely diverse mobile ecosystem with massive potential for both Western advertisers and publishers. What we’ll discuss: The top social apps and how to succeedPerformance ...
Events
Webinar: How to Leverage High Search Volume & High Seasonality for iOS User Acquisition
The fast-growing fintech ecosystem in Indonesia has attracted the attention of investors locally and globally in the past few years. However, players in the fintech space are facing a number of challenges, especially identifying effective marketing tactics to acquire new users and boost customer retention. Apple Search Ads (ASA) now is not only another ...
Events
Webinar: Kwai for Business & Nativex
Join Nativex alongside Kwai for Business as we discuss how to acquire and activate new users across Kwai’s app products such as the short-form video app, SnackVideo. We will be discussing how advertisers are achieving success in emerging markets of Latin America and Indonesia, some of the innovative ad formats provided, and cases to give ...
Events
XploreChina: Understanding the World’s Largest Mobile Market
Join Nativex alongside Ocean Engine, Tenjin, and TapNation as we discuss the Chinese mobile market. China is an incredibly vast and diverse market for app publishers and advertisers. We’ll clue you in on everything from the top Chinese media platforms, the local influencer market, the unique Android market and more. XploreChina by Nativex has a ...