NEWS & Events

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, ...

Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want to target.

Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says Irene Yang, the managing director at Nativex.

The pandemic has had an impact on marketers’ decisions to leverage influencer marketing to bolster their messaging. Here are some recommendations to practice best. In addition, Tiffany Ou, general manager of the Americas at Nativex, also gives some comments and advice.

What is TikTok's advantage in social media industry? How Nativex gain more campaigns by using TikTok fr advertisers?

To what extent, the mobile gaming industry change during the lockdown? And how could Nativex help advertisers gain more campaign?

Although the revenue of mobile games apps are increasing, would the developers and publishers face any other problems? How Nativex help them with its advantages?

With the growing importance of API-based trading desks, many companies start to launch their trading desk. What is the strength of Nativex's Trading Desk?

With the growth of short-form video platform like Douyin, Kuaishou and TikTok, how does Chinese market go with the flow? To what extent do advertisers use these platforms for advertising?

Does gaming involved different groups of people? And how does gaming industry reach appropriate audiences?

How will this new regulation impact advertisers and their media budgets?

Mobvista's programmatic advertising division reached USD 320 million,what contributed to this achivement?

WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers，what does it mean for advertisers and users?

The Drum will compare emerging platform Joox to its counterpart, explain how brands can monetize on it

According to The India Martech Report 2020，80% of Indian marketers expect to raise their martech spends but a lack of expertise to operate the technology may hinder growth

Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista’s client-facing business with the United States’ name and brand identity.

Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.

The Apple Special Event on September 10 was a big newsmaker. Apple released Apple Arcade and the unusual triple-camera system on the iPhone 11 Pro. Find out Apple's current thinking and its future direction.