NEWS & Events
The world of mobile app advertising moves fast-and so do we.
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PRESS
Press releases
Nativex Joins the TikTok Marketing Partner Program, Provides Campaign and Creative Management Tools
2020-12-21
XMP by Nativex is joining TikTok's Marketing Partners program, bolstering the social platform's campaign and creative management offered to global advertisers. This partnership demonstrates Nativex's status as a leader in the mobile marketing space.
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Nativex Introduces XMP, the First Multi-Channel Media Buying Tool to Connect China and the West
2020-08-20
Nativex announces the launch of XMP, a media buying tool that connects global markets with China’s biggest media channels. Nativex clients can get access to a free 30-day trial.
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Mobvista’s revenues exceed USD 500 million, EBITDA grows to USD 51.6 million
2020-04-02
Mintegral, Mobvista's programmatic advertising business, generates 60% of overall revenues, while the US, LATAM and EMEA grows to a 28% share of total global revenues across the group
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news

01/04/21: Cynopsis Media Tech Update
2021-01-05
After a most atypical – to put it mildly – year, Cynopsis gathered predictions from industry experts on what 2021 will bring, from the impact of streaming acceleration, to tech regulation, to improved data quality, and more. Streaming strategies “It’s impossible to ignore the impact of Covid-19 on the market. OTT subscriber numbers that previously ...
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AdTech Roundup: Top Things in Advertising Technology
2020-12-27
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, ...
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Nativex Joins the TikTok Marketing Partner Program, Provides Campaign and Creative Management Tools
2020-12-22
Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. ...
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