NEWS & Events

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Nativex Announces the Launch of TopWorks Creative Studio

2020-09-23
Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want to target.
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What will the advertising landscape look like post-pandemic?

2020-09-16
Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says Irene Yang, the managing director at Nativex.
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Influencer Marketing In 2020: What App Marketers Need To Know

2020-08-28
The pandemic has had an impact on marketers’ decisions to leverage influencer marketing to bolster their messaging. Here are some recommendations to practice best. In addition, Tiffany Ou, general manager of the Americas at Nativex, also gives some comments and advice.
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TikTok is a Marketer’s Shiny New Toy, but How Do You Optimize Campaigns?

2020-07-17
What is TikTok's advantage in social media industry? How Nativex gain more campaigns by using TikTok fr advertisers?
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The COVID-19 Effect on China’s Gamers and Mobile Gaming

2020-07-14
To what extent, the mobile gaming industry change during the lockdown? And how could Nativex help advertisers gain more campaign?
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Will China be able to make a long-term success of its short-term gaming boom?

2020-07-01
Although the revenue of mobile games apps are increasing, would the developers and publishers face any other problems? How Nativex help them with its advantages?
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Why Are Growth Marketers Drowning in Data?

2020-06-15
With the growing importance of API-based trading desks, many companies start to launch their trading desk. What is the strength of Nativex's Trading Desk?
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The Short-form Video Revolution is Here and China’s Leading the Way

2020-05-28
With the growth of short-form video platform like Douyin, Kuaishou and TikTok, how does Chinese market go with the flow? To what extent do advertisers use these platforms for advertising?
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The Gaming Audience is A Lot More Diverse and Desirable Than You Think

2020-05-25
Does gaming involved different groups of people? And how does gaming industry reach appropriate audiences?
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Fewer Episodes, Better Quality: What China’s New TV Rules Mean for Advertisers and Media Budgets

2020-04-24
How will this new regulation impact advertisers and their media budgets?
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Highlights of Mobvista’s 2019 Financial Report: the strategy behind a 40.8% increase in programmatic advertising revenue

2020-04-17
Mobvista's programmatic advertising division reached USD 320 million,what contributed to this achivement?
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WeChat’s new privacy controls: what does it mean for users and advertisers?

2020-04-16
WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers,what does it mean for advertisers and users?
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Emerging platforms: what is Joox and why it is more than just a music streaming app

2020-04-16
The Drum will compare emerging platform Joox to its counterpart, explain how brands can monetize on it
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Spend increases but the skills gap remains: the state of martech in India

2020-04-09
According to The India Martech Report 2020,80% of Indian marketers expect to raise their martech spends but a lack of expertise to operate the technology may hinder growth
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Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

2020-03-12
Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista’s client-facing business with the United States’ name and brand identity.
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Nativex Expands Media Buying Solution with TikTok Partnership

2019-11-07
Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.
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Apple’s sinking in China — gaming could be its life preserver

2019-09-27
The Apple Special Event on September 10 was a big newsmaker. Apple released Apple Arcade and the unusual triple-camera system on the iPhone 11 Pro. Find out Apple's current thinking and its future direction.
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