NEWS & Events

The world of mobile app advertising moves fast-and so do we.
Keep up with the news and stay on top.

news

Nativex Revamps XploreChina Initiative to Help Global Brands Break into the Fast-Growing Chinese Market

2021-07-22
Nativex, a mobile-first advertising platform dedicated to helping brands drive sustainable growth through universal access to digital channels across the east and the west, today unveiled its revamped XploreChina initiative in response to the growing complexities within the Chinese business landscape and the massive shift in consumer behavior toward ecommerce as a result of the ...
READ MORE

Nativex Earns Privacy Certification from ePrivacy

2021-04-02
Nativex, a technology platform providing mobile advertising and marketing services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection ...
READ MORE

01/04/21: Cynopsis Media Tech Update

2021-01-05
After a most atypical – to put it mildly – year, Cynopsis gathered predictions from industry experts on what 2021 will bring, from the impact of streaming acceleration, to tech regulation, to improved data quality, and more. Streaming strategies “It’s impossible to ignore the impact of Covid-19 on the market. OTT subscriber numbers that previously ...
READ MORE

AdTech Roundup: Top Things in Advertising Technology

2020-12-27
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, ...
READ MORE

Nativex Announces the Launch of TopWorks Creative Studio

2020-09-23
Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want to target.
READ MORE

What will the advertising landscape look like post-pandemic?

2020-09-16
Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says Irene Yang, the managing director at Nativex.
READ MORE

TikTok is a Marketer’s Shiny New Toy, but How Do You Optimize Campaigns?

2020-07-17
What is TikTok's advantage in social media industry? How Nativex gain more campaigns by using TikTok fr advertisers?
READ MORE

The COVID-19 Effect on China’s Gamers and Mobile Gaming

2020-07-14
To what extent, the mobile gaming industry change during the lockdown? And how could Nativex help advertisers gain more campaign?
READ MORE

Will China be able to make a long-term success of its short-term gaming boom?

2020-07-01
Although the revenue of mobile games apps are increasing, would the developers and publishers face any other problems? How Nativex help them with its advantages?
READ MORE

Why Are Growth Marketers Drowning in Data?

2020-06-15
With the growing importance of API-based trading desks, many companies start to launch their trading desk. What is the strength of Nativex's Trading Desk?
READ MORE

The Short-form Video Revolution is Here and China’s Leading the Way

2020-05-28
With the growth of short-form video platform like Douyin, Kuaishou and TikTok, how does Chinese market go with the flow? To what extent do advertisers use these platforms for advertising?
READ MORE

The Gaming Audience is A Lot More Diverse and Desirable Than You Think

2020-05-25
Does gaming involved different groups of people? And how does gaming industry reach appropriate audiences?
READ MORE

Fewer Episodes, Better Quality: What China’s New TV Rules Mean for Advertisers and Media Budgets

2020-04-24
How will this new regulation impact advertisers and their media budgets?
READ MORE

Highlights of Mobvista’s 2019 Financial Report: the strategy behind a 40.8% increase in programmatic advertising revenue

2020-04-17
Mobvista's programmatic advertising division reached USD 320 million,what contributed to this achivement?
READ MORE

WeChat’s new privacy controls: what does it mean for users and advertisers?

2020-04-16
WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers,what does it mean for advertisers and users?
READ MORE

Emerging platforms: what is Joox and why it is more than just a music streaming app

2020-04-16
The Drum will compare emerging platform Joox to its counterpart, explain how brands can monetize on it
READ MORE

Spend increases but the skills gap remains: the state of martech in India

2020-04-09
According to The India Martech Report 2020,80% of Indian marketers expect to raise their martech spends but a lack of expertise to operate the technology may hinder growth
READ MORE

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

2020-03-12
Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista’s client-facing business with the United States’ name and brand identity.
READ MORE

Nativex Expands Media Buying Solution with TikTok Partnership

2019-11-07
Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.
READ MORE

Apple’s sinking in China — gaming could be its life preserver

2019-09-27
The Apple Special Event on September 10 was a big newsmaker. Apple released Apple Arcade and the unusual triple-camera system on the iPhone 11 Pro. Find out Apple's current thinking and its future direction.
READ MORE
SEE MORE
No more...

our Events

Events