NEWS & Events

The world of mobile app advertising moves fast-and so do we.
Keep up with the news and stay on top.

PRESS

Press releases

Mobvista’s revenues exceed USD 500 million, EBITDA grows to USD 51.6 million

2020-04-02
Mintegral, Mobvista's programmatic advertising business, generates 60% of overall revenues, while the US, LATAM and EMEA grows to a 28% share of total global revenues across the group
READ MORE ⟶

Mobvista Announces Worldwide Business Restructuring; Offers New Bespoke Services

2020-03-10
Leading International Mobile Advertising Company Upgrades to Group Brand; All Of Its Previous Client-Facing Business to be Managed Under the Nativex Sub-Brand; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Agency Trading Desk
READ MORE ⟶

news

TikTok is a Marketer’s Shiny New Toy, but How Do You Optimize Campaigns?

2020-07-17
What is TikTok's advantage in social media industry? How Nativex gain more campaigns by using TikTok fr advertisers?
READ MORE ⟶

The COVID-19 Effect on China’s Gamers and Mobile Gaming

2020-07-14
To what extent, the mobile gaming industry change during the lockdown? And how could Nativex help advertisers gain more campaign?
READ MORE ⟶

Will China be able to make a long-term success of its short-term gaming boom?

2020-07-01
Although the revenue of mobile games apps are increasing, would the developers and publishers face any other problems? How Nativex help them with its advantages?
READ MORE ⟶

Why Are Growth Marketers Drowning in Data?

2020-06-15
With the growing importance of API-based trading desks, many companies start to launch their trading desk. What is the strength of Nativex's Trading Desk?
READ MORE ⟶

The Short-form Video Revolution is Here and China’s Leading the Way

2020-05-28
With the growth of short-form video platform like Douyin, Kuaishou and TikTok, how does Chinese market go with the flow? To what extent do advertisers use these platforms for advertising?
READ MORE ⟶

The Gaming Audience is A Lot More Diverse and Desirable Than You Think

2020-05-25
Does gaming involved different groups of people? And how does gaming industry reach appropriate audiences?
READ MORE ⟶

Fewer Episodes, Better Quality: What China’s New TV Rules Mean for Advertisers and Media Budgets

2020-04-24
How will this new regulation impact advertisers and their media budgets?
READ MORE ⟶

Highlights of Mobvista’s 2019 Financial Report: the strategy behind a 40.8% increase in programmatic advertising revenue

2020-04-17
Mobvista's programmatic advertising division reached USD 320 million,what contributed to this achivement?
READ MORE ⟶

WeChat’s new privacy controls: what does it mean for users and advertisers?

2020-04-16
WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers，what does it mean for advertisers and users?
READ MORE ⟶

Emerging platforms: what is Joox and why it is more than just a music streaming app

2020-04-16
The Drum will compare emerging platform Joox to its counterpart, explain how brands can monetize on it
READ MORE ⟶

Spend increases but the skills gap remains: the state of martech in India

2020-04-09
According to The India Martech Report 2020，80% of Indian marketers expect to raise their martech spends but a lack of expertise to operate the technology may hinder growth
READ MORE ⟶

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

2020-03-12
Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista’s client-facing business with the United States’ name and brand identity.
READ MORE ⟶

Nativex Expands Media Buying Solution with TikTok Partnership

2019-11-07
Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.
READ MORE ⟶

Apple’s sinking in China — gaming could be its life preserver

2019-09-27
The Apple Special Event on September 10 was a big newsmaker. Apple released Apple Arcade and the unusual triple-camera system on the iPhone 11 Pro. Find out Apple's current thinking and its future direction.
READ MORE ⟶
SEE MORE ⟶
No more...

our Events

Events
Stay tuned for our upcoming events.