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Our newest addition to the Nativex Ebooks section takes a look at one of the world’s fastest-growing regions: Southeast Asia. In our latest ebook called “APAC Market Spotlight: Southeast Asia“, we take a look at how much this region’s mobile ecosystem has developed in recent years, the main SEA mobile user profiles, and more. If this sounds interesting, then read on!
Southeast Asia is the region of hypergrowth
Many have called Southeast Asia “the region of hypergrowth” and for good reason. The SEA internet economy reached $100 billion in 2020, with no signs of slowing down. This incredible growth has resulted in unprecedented ROI for local, as well as global, advertisers, making the SEA one of the most lucrative regions in the world.
Mobile internet adoption in Southeast Asia has been extremely strong for several reasons:
- More affordable smartphones
- Increased network speeds
- Lower mobile data costs
- Growing internet economy
Also, we’ve looked at mobile usage before, during, and after the main COVID-19 pandemic lockdowns in SEA and we’ve seen continued growth, even after the lockdowns eased, pointing to a continued growth trajectory in the region. Learn more about this in our free ebook.
Source: “APAC Market Spotlight: Southeast Asia” ebook
The SEA mobile shopper profile
E-commerce in Southeast Asia is basically the region’s growth engine and it’s on a scale unlike most regions in the world, showing a 63% year-on-year growth in 2020. This unprecedented growth was not just due to the COVID-19 pandemic which forced people to stay indoors.
In fact, Southeast Asia’s growing middle class means stronger spending power, and that was seen clearly in 2020. Let’s look at some key stats about Southeast Asia’s mobile shoppers – you can find more facts and stats in our free ebook.
Source: “APAC Market Spotlight: Southeast Asia” ebook
What else is in this ebook?
Our ebook covers a lot of information that should help any advertiser reach their target audience in Southeast Asia, including:
- An in-depth look at Southeast Asia’s mobile ecosystem
- How social media & mobile shopping go hand-in-hand in SEA
- The importance of micro-influencers in the region
- SEA’s hottest and most important apps
If you’re interested in achieving tangible ROI in Southeast Asia, then make sure you download your free copy of our ebook today!
Free Ebook: APAC Market Spotlight: Southeast Asia
Looking for more free ebooks? Then make sure to check the Nativex Ebooks section for more in-depth, quality content designed to help your marketing strategies generate visible returns.
Looking to boost your marketing ROI in Southeast Asia? Download our fre ebook to learn more about the SEA market trends, its user profiles, and how to run successful campaigns in this region.
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