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XploreAPAC Pulse: Digital Milestones in Asia

Welcome back to the 16th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

Forget when Candy Crush and Pokemon Go dominated the mobile gaming landscape. The title of top earner in mobile history now belongs to a short-form video platform: TikTok. Reaching $10 billion in all-time consumer spending has shattered expectations and rewritten the rules of app success.
Source: data.ai
China crushed the mobile gaming world in 2023, spending almost twice as much as the US. Together, they made up half the world’s mobile gaming revenue. Surprisingly, Brazil downloaded even more games than the US, but they didn’t spend nearly as much, probably because most were free-to-play. Even though Brazil downloaded like crazy, China’s massive spending makes them the clear winner in the mobile gaming battle royale.
Source: data.ai
Despite regulatory hurdles, TikTok Shop is back in Indonesia through a massive partnership with e-commerce giant Tokopedia. By leveraging Tokopedia’s local expertise and strong MSME connections, TikTok Shop gains access to Southeast Asia’s biggest e-commerce market, setting the stage for explosive growth.
Source: Tech In Asia
Chinese app developers are reshaping the global app ecosystem, with India emerging as a key market with a 50% availability rate for Chinese export apps in 2023. Additionally, Kenya has a noteworthy presence in the Chinese entertainment app market, boasting a 33% install rate, while India dominates Chinese e-commerce apps with a remarkable 72% share of installs in the same year.

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.


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