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XploreAPAC Pulse: Asia’s Gaming Market and Opportunities

Welcome back to the 18th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

In 2023, mobile gaming in China showed a return to form, with spending on new releases climbing from roughly $6 million to $7.5 million. South Korea witnessed a significant rise in user spending, becoming the world’s largest market on Google Play, with $11.38 per month on mobile games. Japan maintained consistent spending at $7.5 million across two years.

Source: data.ai

Bluepoch’s mobile game Reverse: 1999, hitting $50 million in gross revenue within three months, sees significant contributions from China and a promising growth in Japan, where spending share is rapidly rising, accounting for 15% of the game’s total revenue. While China continues to dominate, Japan proves to be a potential market.

Source: App Magic

In 2023, the top five location-based games in Japan, led by titles like Pokémon Go and Dragon Quest Walk, generated $620 million, accounting for 50% of global spending, with Japan’s contribution being 1.6 times the revenue rate of the US. Notably, Dragon Quest Walk by Square Enix stood out as Japan’s highest revenue generator, making $300 million.

Source: Sensor Tower

China’s approval of 32 foreign game titles, including Nexon’s Mobile DnF, marks a promising shift in the country’s stance towards the mobile gaming industry.

Source: The Korea Economic Daily

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.


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