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XploreAPAC Pulse: Duolingo Targets SEA Market, Indian App Purchases Surge 71%, and more

Welcome back to the 13th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

Duolingo, a US-based language-learning app, is aiming to expand its presence in the growing Southeast Asian edtech market, with a focus on countries like Vietnam, Indonesia, and Thailand, where it sees substantial growth potential.
Over 52% of the population in China, about 500 million people, play games. Trends include a decline in midcore games, growth in casual and casino games, a more diverse player base, and a willingness to combine diverse game genres.
Bilibili, a games publisher and platform, has announced that the mobile version of Dead Cells has achieved over five million paid installs in China. This milestone has also increased the monthly active users on Bilibili’s games platform to 324 million, showcasing the game’s sustained success.
India’s economy demonstrates resilience with a 71% surge in in-app purchases during H1 2023, which is anticipated to persist through the upcoming festive season. Marketers can capitalize on this by strategically targeting app installations, especially in October, with a focus on Finance, Food & Drink, and Gaming apps.

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.