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Welcome back to the 20th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.
Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!
Xiaohongshu is a rising social media platform with a large, engaged, and loyal user base of young shoppers who actively seek product recommendations. This loyal community, combined with the platform’s focus on user-generated content and e-commerce, makes Xiaohongshu a powerful tool for marketers to reach a targeted audience.
Source: Nativex
Buyers and sellers in China are taking significant interest in real estate in Dubai, the UAE, and the Middle East as an investment opportunity. Notably, Dubai has emerged as a focal point of interest in the popular Chinese social media platform Douyin, experiencing a significant increase in user views and engagement.
Source: Nativex
While the US maintains its overall lead in Android gaming, India’s massive user base propels them to the top spot in Racing, Shooting, and Sports genres. This dominance extends beyond gaming, with India claiming the #1 position in eight Android non-gaming categories like Dating, Finance, and Social Media.
Source: AppsFlyer
Unsurprisingly, mature markets hold and are projected to hold the top spots for total consumer spending, with Asia leading the pack. Fueled by a growing middle class and a young population, Asia’s consumer spending is forecasted to surpass $130 billion by 2030.
Source: data.ai
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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.