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XploreAPAC Pulse: Growth of female gamers in Asia, India on gaming taxes, and more

Welcome back to the 6th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

  1. According to a report from Niko Partners, female gamers account for 37% of total gamers in Asia. This finding challenges the conventional notion that gaming is predominantly male-dominated in the region. The growing representation of women in the gaming community presents significant opportunities for game developers and advertisers to cater to this diverse audience. Understanding and targeting female gamers can lead to increased engagement and revenue in the lucrative Asian gaming market.
  2. India has imposed a 28% tax on mobile games as part of its efforts to increase tax revenue from the gaming industry. The move aims to generate additional funds from the rapidly growing gaming market in the country. The new tax policy could impact both game developers and consumers, leading to potential changes in game pricing and user spending behavior in the Indian gaming sector.
  3. Apple has launched an official store on Tencent’s WeChat platform, aiming to expand its reach in China. By leveraging the vast user base of WeChat, one of China’s most popular messaging and social media apps, Apple seeks to boost its sales and presence in the Chinese market. This move strengthens Apple’s distribution channels and allows for a more convenient shopping experience for WeChat’s massive user community.
  4. Alibaba has invested an additional $845 million in Lazada, a Southeast Asian e-commerce platform, just three months after the last funding round. This significant investment highlights Alibaba’s continued commitment to strengthening its presence in the region’s e-commerce market. The move is likely to provide Lazada with additional resources and support for its expansion and growth initiatives. With Alibaba’s backing, Lazada aims to solidify its position in the highly competitive Southeast Asian market.

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.


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