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On January 28th, Nativex was honored with the “2023 Kwai for Business Uma Award” at the Kwai for Business Annual Agency Conference in Xishuangbanna, China.
In 2023, Kwai experienced notable growth, especially in Brazil and Indonesia. In Brazil, the platform saw a 17% rise in daily active users and over 60 million monthly active users.
Chen Hao, Head of Overseas Channel, Kwai for Business, stated, “As an industry marketing pioneer, Nativex always has an insight into the key factors that lead to commercial success. The team helps clients from various sectors with customized, innovative marketing solutions and, through their executive professionals, enables brands and developers to achieve substantial growth and capture market share in a volatile market environment. Leveraging Nativex’s years of global marketing experience and innovative spirit, we believe that Kwai for Business will bring even greater incremental value to global brands and developers in 2024.”
Cheryl Huang, Senior Vice President of Nativex, stated, “We have long recognized the growth opportunities that Kwai for Business offers to global brands and developers. As a result, Nativex closely aligns with market trends and employs practical strategies, creativity, and execution to help clients from different industries expand their presence in this new marketing landscape. In the future, we will continue to explore further possibilities and deliver value in marketing, empowering our clients to achieve global growth.”
Nativex closely collaborates with Kwai for Business to help brands and developers from major verticals such as gaming, tools, social networking, and eCommerce to achieve global growth. Through precision targeting, high-quality creative content, and influencer marketing, we have been able to enhance brand awareness, especially in emerging markets like Latin America, the Middle East, and Southeast Asia.
In recent years, facing the challenges of market saturation and rising user acquisition costs in traditional markets, brands and game developers have started seeking more growth opportunities overseas. Emerging markets such as Latin America, Southeast Asia, India, and the Middle East, are increasingly attracting global growth strategies due to their large population and young demographics.
How Nativex Helps Apps and Brands Grow on Kwai
GameGoing, a mobile casual game publisher, partnered with Nativex to seize the Brazilian market. By introducing innovative advertising strategies, including influencer marketing and native ads, Nativex helped GameGoing strengthen the engagement between its brand and users, improving user retention rates. This ultimately led to a 25% increase in user base and a significant ROI.
Nativex played a pivotal role in boosting the popularity of the SLG game “The Ants: Underground Kingdom” in Brazil. By leveraging hashtag challenges and encouraging the creation of user-generated content (UGC), the campaign successfully garnered more than 400 million views. This strategic approach propelled Brazil to become the game’s second-largest market regarding downloads.
As an official marketing agency of Kwai For Business, our expertise spans strategic planning, creative customization, and influencer marketing. With tailored solutions that resonate with Kwai’s user base, Nativex can elevate your brand’s competitive edge in the global market.
Get in touch with Nativex today to begin your next campaign!