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Kwaishop Updates, Esports in China and the Dominance of Genshin Impact

Kwaishop Now Supports Kwai Brands, Brings Boosted Traffic

Douyin competitor, Kuaishou, recently announced its eCommerce platform Kwaishop will launch an initiative to support the growth of 500 brands with more than 23 billion users. Dubbed the “Kwai Brand Billion Traffic Plan,” the initiative is spurred to help eCommerce businesses in Kuaishou that have been affected by the impacts of COVID-19. Kuaishou has been particularly supportive of brands that allocate a large portion of marketing to their platform. Support from Kwaishop includes minimized service fees, live streaming upgrades, unique branding opportunities, and business support. 

The 2022 Esports Boom: China on Track to 1/3 of Global E-sports Revenue 

Gaming and esports analytics company, Newzoo, recently reported that China is estimated to account for up to one-third of all esports revenue in 2022. In the 2022 Global Esports and Live Streaming Market Report, Newzoo also predicts the rise of mobile e-sports, and parent publishing companies like Tencent lean into expanding more globally.

E-sports shows no signs of slowing down, with Newzoo estimating a 22% YoY increase in revenue-generating up to $1.38 billion worldwide. The Chinese esports market continues to grow with games such as League of Legends from Tencent-owned Riot Games generating $1.75 billion in 2020 and is considered one of the world’s most popular esports titles. 

Credit: Riot Games

Genshin Impact Tops The Anime Mobile Game Market

A recent report from Data.ai shows anime mobile games are booming, raking in $17 billion in revenue in 2021, with downloads growing 15% YoY in 2021. Games like Genshin Impact from MiHiYo and Niantic’s Pokémon Go have been wildly popular with the former being the 3rd highest revenue driver on Apple’s App Store Worldwide in 2021. 

Similar to other niche gaming genres, users are loyal and engaged – so much so anime mobile gamers now account for $1 in every $5 spent on Google Play and App Store combined. 

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