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XploreAPAC Pulse: ByteDance enters fast-fashion, Sega acquiring Angry Birds, and more

Introducing our XploreAPAC Pulse, your ultimate destination for staying up-to-date with the dynamic APAC region!

Join us for our recurring series and discover the latest insights on all things mobile, digital marketing, and advertising. Here you’ll be able to keep your finger on the pulse of APAC with our flash news updates!

  1. ByteDance, the parent company of TikTok, has joined the fast-fashion race with the launch of the clothing retail platform Feiyun Zhishang in China. Operated by Shanghai Xinpai Information Technology, the platform offers women’s clothing at market-competitive prices on the Douyin app.
  2. Japanese conglomerate Sega Sammy Holdings is reportedly close to acquiring Rovio Entertainment, the company behind the “Angry Birds” mobile game, for approximately US$1 billion. The deal, which could be finalized by next week, comes as Rovio has struggled to replicate the success of the iconic game with subsequent releases.
  3. HoYoverse’s new game, Honkai: Star Rail, has topped Apple’s App Store download charts since its April 26 launch. The game garnered over 30 million pre-download reservations and is now available worldwide in beta mode. HoYoverse is also incorporating AI tools to enhance the gaming experience.
  4. Amanotes, the music publisher famous for Magic Tiles 3, has joined Butterfly Ventures in backing Reactional Music’s pre-series A funding round. Based in Sweden, Reactional Music specializes in music personalization and in-game purchases. The company is currently developing The Reactional Engine, a platform that enables real-time music personalization and interaction with gameplay.

Looking to launch your campaigns in the APAC region?

APAC’s enormous mobile market presents incredible opportunities for advertisers globally. With the right partner, these opportunities can be harnessed to their fullest potential, and we are confident that we can be that partner for you. At Nativex, our cross-cultural experts have an unmatched understanding of the APAC mobile market, launching our latest XploreAPAC initiative.

As an authorized ad service provider, we have established partnerships with prominent media outlets such as TikTok, Meta, Snapchat, Twitter, Line, WeTV, KakaoTalk, and more. If you aim to expand your advertising campaigns in the world’s largest mobile markets, contact the Nativex team today. We are dedicated to elevating your marketing ROI to new heights.

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