Introducing our XploreAPAC Pulse, your ultimate destination for staying up-to-date with the dynamic APAC region!
Join us for our recurring series and discover the latest insights on all things mobile, digital marketing, and advertising. Here you’ll be able to keep your finger on the pulse of APAC with our flash news updates!
Japanese conglomerate Sega Sammy Holdings is reportedly close to acquiring Rovio Entertainment, the company behind the “Angry Birds” mobile game, for approximately US$1 billion. The deal, which could be finalized by next week, comes as Rovio has struggled to replicate the success of the iconic game with subsequent releases.
HoYoverse’s new game, Honkai: Star Rail, has topped Apple’s App Store download charts since its April 26 launch. The game garnered over 30 million pre-download reservations and is now available worldwide in beta mode. HoYoverse is also incorporating AI tools to enhance the gaming experience.
Amanotes, the music publisher famous for Magic Tiles 3, has joined Butterfly Ventures in backing Reactional Music’s pre-series A funding round. Based in Sweden, Reactional Music specializes in music personalization and in-game purchases. The company is currently developing The Reactional Engine, a platform that enables real-time music personalization and interaction with gameplay.
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China’s tourism industry has sprung back into action. Within this guide, we delve into the challenges and opportunities that accompany this recovery, shed light on the evolving consumer preferences, and present novel solutions for travel advertisers to effectively engage with their target audiences.1 DOWNLOAD HERE⟶