Welcome back to the 17th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.
Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!
In 2023, China doubled the number of licensed gaming titles to 1,076, reflecting a vibrant market. January saw the approval of 115 video games, the highest in 18 months, signaling recovery after a December downturn. This could indicate that the market has potential for global developers in the near future.
Source: South China Morning Post
Krafton, the South Korean game publisher, revealed its 2024 expansion plan, emphasizing the “Scale Up the Creative” strategy, launching two games this year, including Dark and Darker Mobile and inZOI, with 20 more titles in development. The company aims to enhance Battlegrounds Mobile India, explore publishing and esports in India, and invest significantly in AI and deep learning technology for improved game development efficiency.
Source: Venture Beat
In the 2023 Lunar New Year period, APAC experienced notable growth in app installs and engagement. This includes a 27% increase in marketplace app installs and a 17% rise in gaming app installs compared to the January 2023 average, accompanied by a 7% increase in gaming sessions.
Despite new releases, Genshin Impact continues to dominate, hitting $5 billion in player spending faster than any mobile game ever, solidifying its place among the highest-earning titles. China led the charge, contributing 30% of its revenue, followed by Japan and the US.
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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.