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In the wake of the pandemic, China’s tourism sector is witnessing a strong recovery in 2023, highlighted by a significant increase in outbound travel. This revival has attracted a wide array of international brands and developers to the Chinese market, eager to tap into the vast opportunities it presents. Furthermore, brands in the consumer, transportation, and retail sectors are showing a growing interest in pursuing opportunities within China.
As a leading global digital marketing agency, Nativex has been recognized for its outstanding performance in facilitating the entry of overseas brands into the Chinese market, earning the Petal Ads Elite Partner. Being the sole agency recognized as an Elite Partner highlights Nativex’s contribution to building a bridge for companies entering China, the world’s largest mobile market.
Alongside our recent accolade as a global growth partner for Petal Ads, the distinction of being named a Petal Ads Elite Partner further underscores Nativex’s proficiency in aiding brands to expand in the Chinese market.
About Petal Ads
Petal Ads, a fast-growing and industry-leading mobile advertising platform for Huawei devices, enables advertisers to reach audiences across borders and achieve business growth. As of June 2023, Petal Ads has cooperated with advertisers spanning 200+ industries, while more than 60,000 apps worldwide have integrated its Ads Kit. In addition to its global coverage, Petal Ads boasts extensive access to the Chinese market through its market-leading active user base, holding a remarkable 25% market share in China – No.1 in Mainland China. This combination of broad global reach and a dominant position in the Chinese mainland allows advertisers to reach 730M highly engaged and high-value new customers across the Huawei ecosystem.
“We are delighted to collaborate with Nativex, a leading global digital marketing agency with global marketing resources and capability, including the Chinese market. Their deep understanding of the Chinese market enables them to assist brands and developers in successfully entering and navigating this dynamic landscape. We are confident that this collaboration will unlock greater growth potential for advertisers within the thriving Chinese market.”
– Isabelle Zeng, Overseas Business Development Responsible, Petal Ads
“2023 has been a year of robust recovery for diverse sectors in the Chinese market. Since partnering with Petal Ads, Nativex has assisted countless global brands and developers in tapping into the Chinese market. Moving forward, we will continue our close collaboration with Petal Ads, leveraging our expertise, resources, and capabilities to unlock new growth opportunities for our clients.”
– Cheryl Huang, SVP, Nativex
As the second-largest economy in the world, China boasts a massive consumer base with a tremendous amount of purchasing power. As China has reopened its borders after the pandemic, China’s outbound travel revival is also unfolding steadily. According to data released by the National Immigration Administration, there are 168 million border entries and exits in the first half of 2023, up nearly 170% year over year. Moreover, influenced by domestic economic and policy factors, Chinese outward investment in overseas real estate markets is also surging, with a particular focus on Japan, South Korea, and Southeast Asia. In recent years, the Middle East also appeared as a popular choice for Chinese enterprises.
Deeply rooted in the Chinese market, Nativex provides a comprehensive one-stop solution for enterprises entering China, covering user acquisition, creative, influencer marketing, social media management, and intelligent media buying. As a certified provider of advertising services for leading Chinese media platforms such as Xiaohongshu, Baidu, and Sina Weibo, Nativex is in a prime position to help clients enter China’s vast and intricate mobile landscape.
To learn more about our integration, reach out to us today.