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XploreAPAC Pulse: Record Mobile Revenues in China and South Korea

Welcome back to the 14th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

  1. China generated over $42 billion in mobile user spend in 2023

Xsolla’s report highlights China as the dominant force in the mobile gaming industry, projecting a substantial user spend of $42.4 billion. Despite market turbulence, China’s robust mobile gaming market stands out, emphasizing and maintaining its position as the world’s leading mobile-first nation.

  1. South Korea’s IAP revenue has reached almost $3.6 billion YTD

According to Sensor Tower, South Korea’s IAP revenue reached almost $3.6 billion in the first three quarters of 2023, with overseas markets contributing significantly, particularly China and the US. While downloads are declining, the country remains a global leader in the mobile MMORPG space.

  1. Top Chinese publishers accounted for 38.7% of October’s mobile revenue

Sensor Tower’s report on Chinese mobile publishers reveals that 37 of them ranked in the top 100 globally for revenue in October, contributing to 38.7% of the month’s global revenue, amounting to $1.91 billion. Successful publishers such as NetEase and miHoYo experienced notable growth.

  1. Krafton generated $343.5 million in revenue in the third quarter of 2023

In Q3 2023, Krafton experienced a notable surge in mobile gaming revenue, generating $235.8 million, which constituted 68.6% of the total revenue. This growth was attributed to the successful relaunch of Battlegrounds Mobile India and the continued popularity of PUBG Mobile.

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.