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XploreAPAC Pulse: China grants new gaming licenses, Japanese app spending increased, and more

Welcome back to the 7th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

  1. China granted licenses to 88 new gaming apps in July 2023, mostly for mobile platforms, indicating a potential easing of previous regulatory restrictions and a push to revive the gaming sector. Despite a 2.39% decline in gaming revenues in the first half of 2023 compared to the previous year, the country’s gamer base reached a record 668 million individuals, demonstrating robust engagement in gaming. This suggests a gradual recovery for the Chinese gaming industry with promising growth trends.
  2. In Q1 2023, app spending in Japan saw a 13% increase, accompanied by growth in sessions and installations, according to a report. The Japanese app market experienced rising user engagement, with a notable surge in both app installs and user sessions. This data highlights Japan’s app ecosystem’s ongoing expansion and vibrancy, emphasizing its significance within the global app industry.
  3. Shopify’s Bharati Balakrishnan considers Southeast Asia’s e-commerce market crucial for future success, citing its importance for the next decade. Despite modest contributions so far, Shopify’s merchants have impacted the GDP of Singapore, Indonesia, and Vietnam. Balakrishnan highlights social commerce and partnerships with local firms as key strategies, aligning Shopify with the projected growth of Southeast Asia’s e-commerce industry, set to reach up to US$232 billion in value by 2028.
  4. MiHoYo, the Chinese gaming app developer behind Genshin Impact, has achieved a significant milestone by reaching $8 billion in user spending across its top mobile gaming titles. This remarkable achievement underscores the strong engagement and financial success of MiHoYo’s games within the mobile gaming market. The company’s ability to accumulate such a substantial user spending figure highlights its position as a major player in the mobile gaming industry.

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.