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XploreAPAC Pulse: Success in Gaming and Manga

Welcome back to the 19th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

Monster Hunter Now hit $150 million in its first 6 months. Though Japan dominates spending, Asian countries like Hong Kong, Taiwan, and South Korea show promise. High-spending players and large install bases make them attractive markets for future growth.

Source: AppMagic data

LINE Manga’s $2 billion milestone showcases the booming manga and webtoon market, with Japan being the dominant spender. South Korea’s market share is rapidly growing, tripling in two years, indicating potential for similar growth in other regions.

Source: data.ai

The Lunar New Year event in Hunt Royale: Action RPG Battle proved to be a massive revenue driver, generating a staggering 1,000% increase during its launch period. This highlights the effectiveness of utilizing holiday trends and creating well-designed live ops events for hybrid casual games.

Source: Sensor Tower

  1. Honkai: Star Rail’s Success with Chinese Gamers

Honkai: Star Rail’s revenue nearly doubled month-on-month, reaching $90.5 million, driven by a surge in spending from Chinese gamers, who more than doubled their in-game spending in February. The Chinese market’s significant spending power within mobile gaming is pushing the industry to new heights.

Source: GachaRevenue

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.


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