TikTok is a social media phenomenon. With over 2 billion downloads and growing, the app is changing the social media landscape and hyper-casual advertisers are starting to see its incredible potential.
Hyper-casuals and TikTok: a perfect match
Why are hyper-casual games a good fit for a platform like TikTok? Let’s look at some key hyper-casual features: they are quick to pick up, can be played in short bursts multiple times a day, and don’t require extensive knowledge to be played. Do you know a social media platform that focuses on short-form videos, is best used in short bursts, and is easy to use? Spoiler: it’s TikTok.
So how can you acquire hyper-casual users at scale on TikTok? One word: creatives. A set of high-quality ad creatives can easily double the number of clicks and conversions, so it’s crucial that you have the right creatives. Then what kind of creatives should you use for best acquisition and conversion rates?
The 6 best types of hyper-casual creatives you should use on TikTok
Having worked with over 1,000 advertisers on their TikTok campaigns, we were able to condense this answer into 6 creative tactics. We’ve also created a video library that you can download for free – simply contact us and in the comment field tell us you’d like to receive the “TikTok Creatives for Hyper-Casual Games” video library.
1. Using live streamers & influencers to showcase your game
Get popular live streamers or influencers to play your game and have them share their experience with their audience as they play it. They already know how to reach their audience, and mixing this with shots of your game in action is an effective way to get the audience to download it and try it themselves.
2. Showcase your game’s level progression
Remember you have about 15 seconds to use, so try to show your audience the increasing levels of complexity your game offers – make them interested in wanting to progress by showing them there are a lot of cool and interesting things they can do in-game.
3. Compare awesome real-life tricks with in-game content
Mix some cool real-life techniques from professionals (e.g. football stars performing tricks) with shots of your in-game characters doing the same – this kind of analogy works wonders, since it gives your users the chance to replicate something that’s extremely hard to do in real life.
4. Bring out your competitive nature
Comparing a top player versus a beginner is a great way to showcase your game. Not only is it extremely satisfying to see an expert player at work, but it also shows how your game can be enjoyed by players of all skills, especially your most competitive users.
5. Turn your ad into a meme
Promote your game as the type that users simply can’t stop playing by making it look like a popular meme. Add some funny background music to match the story you’re trying to tell for best (and hilarious) results.
6. Collection of fails
Everyone loves a good fail, so showing instances of people failing at even the simplest tasks in your game is enough to get a laugh and an install – some might wanna try it just to see why others failed at some ridiculously easy instructions!
Start your TikTok journey with Nativex
If you’re looking for the next channel for your campaigns, TikTok is the place to be. As a TikTok for Business certified ad agency, we can help advertisers achieve sustainable growth on what is arguably the hottest top media channel in the world right now.
The TikTok team at Nativex has more than 100 professionals with over 3 years of industry experience, covering 6 major areas: design, optimization, media relations, strategy, and business development. Our incredibly talented design team consisting of creative researchers, designers, and analysts have produced creatives that work in over 20 countries and fit into all key media channels.
We’ve helped well-known titles like Magic Tiles 3 and Summoners War achieve success and we believe we can help you too. Contact us today and don’t forget to tell us in the comment field that you’d like to receive the “TikTok Creatives for Hyper-Casual Games” video library.