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XploreAPAC Pulse: Gaming Growth in Asia

Welcome back to the 15th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

China’s gaming market is set for a rebound, with Niko Partners projecting a 5.2% year-on-year increase, reaching $47.8 billion in revenue this year. The report attributes this growth to more game license approvals, increased spending on legacy and new titles, and the popularity of games like Honkai: Star Rail.

Bluepoch’s debut time travel game, Reverse: 1999, achieved $15 million in lifetime net revenue within a month of its global launch on October 26, 2023. The Chinese gacha game’s success is attributed to its unique characters, Web3 mechanics, card-based gameplay, and gacha elements, with the majority of revenue coming from China, followed by Japan and the US.
Mintegral, a Mobvista subsidiary, has secured top positions in AppsFlyer’s Performance Index for mobile advertising, ranking 3rd globally on Android and 5th on iOS. The success is attributed to innovations like Target ROAS bidding, contributing to Mobvista’s significant revenue and profit growth, amidst an industry trend towards ROI-focused ad spending and cost-effective opportunities in the Open Internet.
Lumikai’s “State of India Gaming Report FY’23,” in collaboration with Google, projects a $7.5 billion valuation for the Indian gaming market by 2028, driven by a 49% yearly revenue growth. The study anticipates significant expansion in mobile gaming, particularly in midcore and hardcore genres.

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.


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