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China Tech Express: Douyin & TikTok earnings, shift in age of China’s gaming market

Welcome to the latest edition of China Tech Express! Today, we will be talking about Douyin and TikTok’s earnings. We’ll also be discussing Tencent’s financial performance in Q1, as well as the structural shift in the age of China’s gaming market. Sounds interesting? Read on!

1.Douyin and TikTok earnings in April

It’s been a big month for Douyin and its non-Chinese version, TikTok as their April earnings were $296 million from the App Store and Google Play – 1.9 times that of last April; remaining the top global non-gaming app in terms of revenue.

To break it down, about 48.1% of revenue was from China’s Douyin, 19.4% was from TikTok in the second-largest US market, while 4.3% was from the third-largest Saudi Arabian market.

Source: Sensor Tower


2. Tencent’s Non-IFRS Net Profit in Q1 Decreases by 23% YoY

In the first quarter, Tencent‘s game revenue in the Chinese market decreased by 1% to 33 billion yuan.

In the international market, Tencent‘s game revenue increased by 4% to 10.6 billion yuan, reflecting an increase in revenues from games including VALORANT and Clash of Clans, partly offset by a decrease in revenues from PUBG Mobile as user spending normalised post-COVID.


3. A structural shift in the age of China’s gaming market

Research by QuestMobile has revealed that the proportion of users in the game market has changed, especially those who are aged over 30, which has gradually increased. This challenges the perception that game users being younger is expected to change.

The research found that, as of March 2022, 51 percent of game users are over 31 years old, more than those under 30 years old. It also found that 36.6 percent of them are over 36 years old, more than those under 24 years old. 

By comparison, in March 2019, 55.5 percent of users were 30 years old or younger, and 30.2 percent were 36 years old or older.

Age structure of China’s mobile game app users
(yellow: under 24 years old, grey: 25-30 years old, blue: 31-35、red:36-40)
Source: QuestMobile


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