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XploreAPAC Pulse: TikTok Shop targets SEA e-commerce, APAC drives gaming revenue growth, and more

Welcome back to the 9th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.

Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!

  1. China’s mobile gaming revenue surged 51.09% YoY in July

In July 2023, China witnessed a remarkable year-on-year surge of 51.09% in mobile game revenue. This significant growth indicates the continued strength and popularity of the mobile gaming industry in the country. China’s gaming market has thrived, driven by a diverse range of titles and a growing user base. The robust performance in July suggests that this trend will likely persist, making China a key player in the global mobile gaming market.

  1. TikTok Shop to capture 13.2% of SEA e-commerce market share

TikTok’s in-app shopping feature, TikTok Shop, is making significant strides in the Southeast Asian e-commerce market, with a projected 13.2% market share. This underscores TikTok’s emergence as a formidable player in the region’s online retail sector by seamlessly integrating shopping options within its platform. The report reflects the platform’s growing impact on consumer behavior and e-commerce trends in Southeast Asia.

  1. APAC markets are the main drivers of gaming revenue growth across mobile, PC and Mac

Mobile gaming remains the most significant opportunity for advertisers in the gaming industry, according to a joint data.ai and IDC report. The mobile gaming market offers a vast and engaged user base, making it an attractive platform for advertising and brand promotion. The report underscores the continued relevance and growth potential of mobile gaming as an advertising channel.

  1. Indian gaming giant Nazara Technologies raises $49m

Nazara Technologies, a leading mobile game developer and publisher in India, secured $49 million in funding to facilitate its expansion efforts in the gaming industry. This investment will aid Nazara Technologies in strengthening its position and pursuing growth opportunities. The company has a strong presence in India and other emerging markets, and this funding will help it strengthen its position in the global gaming industry.

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Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.


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