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XploreAPAC Pulse: TikTok Shop targets SEA e-commerce, APAC drives gaming revenue growth, and more

Nativex | Nativex

2023-09-08

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Cracking the Code: How Grab Conquered the Chinese Tourist Market with Hyper-Localization

In this analysis, we explore how Grab successfully penetrated the Chinese tourist market through a strategy of hyper-localization. By tailoring its services to meet the unique needs and preferences of Chinese travelers, Grab not only enhanced user experience but also built strong brand loyalty. Discover the key tactics that enabled Grab to navigate cultural nuances and establish itself as a leading player in this competitive landscape.

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2024-09-25

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Short Drama apps are hidden gems for captivating audiences – here are proven strategies advertisers should tap into.

2024-09-20

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