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China Tech Express: Baidu Launches Xiuxiu Planet, NetEase Launches Jackalope Games

Chinese publishers accounted for over 41.8% of global game revenue in April 2022

Data from the mobile intelligence platform, Sensor Tower, has shown China’s mobile game publishers accounted for over 41.8% of global game revenue in April 2022. Of the top 100 global publishers, China’s gaming publishers such as Tencent Games, miHoYo, and NetEase Games recorded over $2.3 billion in revenue. 

Top 30 Global Chinese Game Publishers by Revenue, April 2022

Baidu Launches Game Community App, Xiuxiu Planet

Chinese tech giant, Baidu, recently launched a gaming community app, Xiuxiu Planet – aimed at China’s growing cohort of young gamers. The app is tipped to be a direct competitor with TapTap and will provide the Chinese gaming community a social space for game-related UGC content, reviews, and more. 

NetEase Games Launches Jackalope Games

NetEase Games, the gaming arm of the Chinese tech giant, NetEase has recently announced its foray into the US market by founding Jackalope Games tipped to be based in Austin, Texas. Amid the tightening regulation of gaming in China and previous global successes, many Chinese gaming companies are looking to international markets for continued growth. 

Mobvista has recently announced its latest project, 出海ing (Going Global), giving Chinese studios the necessary tools to grow their apps in global markets. These tools range from market selection, monetization, user acquisition, and more.

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