Why Influencers are the Future of Marketing in the Asia-Pacific
Suki Lin looks at how brands can leverage the evolving influencer landscape to develop and execute more effective campaigns.
Mid-year shopping sales: Effective marketing strategies for SEA e-commerce
Brands only have a small window of opportunity during Southeast Asia’s mid-year shopping season, and Nativex’s Suki Lin examines the ways marketers can develop more effective campaigns by observing consumer behaviour.
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Tailoring marketing strategies for Ramadan
Every year Ramadan comes as a landmark event for Muslims across the world. How brands can connect with Muslim consumers and deliver impactful campaigns during this holy month? Every year, Muslims all over the world observe Ramadan, a month-long period of fasting, prayer and reflection – and a unique demographic of this size also ...
Driving consumer engagement with short-form content
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies. In APAC, a renowned mobile-first region, the popularity of short-form, mobile-friendly video content has skyrocketed in recent years. Considered easily digestible, immersive and engaging, more consumers are spending time watching ...
The Hyper-Casual Game: Opportunities And Challenges In Asia-Pacific Amidst An Evolving Landscape
With over 1.5 billion gamers in Asia-Pacific, the region is widely recognised as one of the world’s leading gaming powerhouses, and growth is set to continue, especially on mobile – with 62% of the region’s population expected to subscribe to mobile services by 2025. On mobile platforms, hyper-casual games have experienced a spike in popularity throughout much of the pandemic, with ...
Leveraging Creative Strategies On TikTok To Reach Hyper-Casual Gamers In Vietnam
In recent years, Vietnam has exponentially risen in prominence as a highly connected market and one that holds immense potential for all manner of brands and advertisers. In a population of 97.75 million, just over 70% of Vietnamese are internet users and an even higher percentage of 16 to 64-year-olds own a smartphone. Beyond the country’s robust digital and mobile penetration, close to ...
How brands can seize opportunities in e-commerce in SEA amid pandemic recovery
Beyond continuous innovation and cross-channel engagement, it has become clear that brands have to prioritize authenticity when connecting with their consumers. Despite continuing popularity, e-commerce and social commerce platforms can no longer just rely on product offerings and pricing to win over customers warns Suki Lin, senior director for Asia Pacific at Nativex. The pandemic ...
What you need to know to ensure your ad creatives are successful in China
Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market
Understanding TikTok: platform nuances and optimising campaign performance
To maintain a consistent and significant level of user engagement and hence conversion, advertising campaigns on TikTok must maintain an always-on stream of creatives, explains Suki Lin, the senior director for Asia Pacific at Nativex.
TikTok tips: How to optimise creative, ad formats and volume
A senior director at Nativex, an app marketing platform which has a TikTok ad solution, provides advice on how to master the creative process on the popular video app.
What marketers and advertisers should know about the Go-Jek and Tokopedia merger
Suki Lin is the Senior Director in Nativex, responsible for SEA & ANZ. Go-Jek and Tokopedia, two of Indonesia’s e-commerce and ride-hailing giants, have merged to to create the largest digital consumer platform in the country and boost their overseas expansion. The companies announced their intention to merge and form a new company called GoTo Group on ...
How To Ensure Ads Remain #Trending As TikTok Leads Today’s Creative Revolution
Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app embodies this than TikTok.
How Ecommerce and Mobile Marketplaces Are Driving the Digital Economy
As the proliferation of ecommerce accelerates due to COVID-19, 2021 will be the year that consumers become more sophisticated buyers and individuals more sophisticated purveyors. The democratization of ecommerce will emerge in which individuals create their own dynamic, thriving, and live-streamed marketplaces, writes, Tiffany Ou, general manager of the Americas, Nativex. As we enter 2021, ...
Leveraging Social Media And Mobile To Drive Gen-Z Sales in 2021
Ilya Gitlin is a General Manager at Nativex, responsible for EMEA. In 2020, driving Gen-Z sales was seen as the holy grail. Despite being a massive opportunity, it required a complete revamp of communications strategies. Gen-Z now accounts for one-third of the world’s population, bringing with them an estimated $143 billion of annual purchasing power. Not surprisingly, Gen-Z’s ...
5 Key Takeaways From The 2020 Singles’ Day Shopping Festival
Suki Lin is the Senior Director in Nativex, responsible for SEA & ANZ. The 2020 Singles’ Day shopping festival is now officially over, and this year has seen some remarkable sales, even despite COVID-19. Even though there was a prolonged slowdown in consumer spend, shopping trends were expected to spike during the widespread offers, discounts ...
The games market in China is back on track after a quietly impressive 2020
Alexander Janssens is director of client growth & influencer marketing at Nativex. Chinese game developers have had a strong 2020, both at home and on the international stage. With China’s mobile games market predicted to generate approximately 70 per cent of the global game industry’s revenue by 2021, it shows that the impact their homegrown developers have ...
How Coronavirus Changes Mobile Commerce for Retail Brands This Holiday
As we approach the traditional sales window ahead of the holidays, retailers and brands have to move quickly to adjust their digital strategies due to the coronavirus pandemic. It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest ...
The Rise of Mobile Gaming in Vietnam: Taking It to the Next Level
Jade Hoang is a Business Development Manager in Nativex, Vietnam. The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has seen a notable surge, as extended stay-home restrictions have increasingly opened up pockets of time for consumers to play online games. This is especially ...
Personalized Ad Creatives Make or Break Campaigns
Spend on mobile games across all app stores has grown so much that it is forcing brands to rethink personalized ad creatives. As the pandemic drags on, it’s no secret time spent on mobile is on the rise. Mobile usage has increased across virtually every vertical. Simultaneously, advertisers have been tightening ad spend and allocating ...
Optimizing the Creative for Long-term Growth
Tiffany Ou is a general manager for the Americas at Nativex. By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. 30-second summary: By leveraging unique creative assets, advertisers can meet the personalization demands of consumers down to a target market, and improve the ...
Five Tips for Effectively Measuring Ad Campaign Success
Every marketer knows measurement is critical, but deciding on what metrics to use and how to weight their importance is more subtle than many people appreciate. The head of strategy for Nativex provides a 5-tip guide. COVID-19 and restrictions on in-person interactions have caused brands to place a much greater emphasis on digital marketing and ...
Post-COVID, A Global Approach Is Helping China’s Mobile Publishers Achieve Sustainable Growth
Jonathan Chan is the Nativex US Sales Director. Based out of his hometown in San Francisco, Jonathan has previously worked for media agencies in New York and San Francisco as well as China’s leading tech giant, Tencent. China’s complex regulations and native cultural nuances always made it a difficult market to enter without partnering with a company ...
Assessing New Channels for Your Mobile Ad Spend
As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences.
How Marketers Can Adapt to the Evolving Pandemic and the New Normal
As some countries are recovering from the pandemic quicker than others, differing insights into user behavior changes in specific markets will emerge, says Irene Yang.
Will China’s new regulations push game publishers towards other emerging markets?
Considering the new regulations set by western countries and China, games publishers have issues to enter the market. In this way, how to understand this situation? How could Nativex help them?
Playing the Long-Game with Today’s Low CPMs
What kind of industries would sustain advertising from this COVID-19 pandemic? And how do they advertise that could keep the customers?
What US Marketers Can Learn from the Impact of COVID-19 on China’s Mobile Habits
With the increasing number of app downloads and the rise of In-App purchase in Chinese market, what should US marketers learn from these numbers?
What Western Publishers can Learn From China’s Coronavirus Response
What does China make breakthrough during this time? And what can western countries learn from China through the gaming and E-commerce industries?
What does China’s tightened ISBN policy mean for developers entering the market?
From June 2020,China is tightening its ISBN policy for developers..What exactly are the changes coming in June 2020?What it means for larger and smaller developers?
Five Predictions for Adtech in 2020
What will the coming decade bring to Adtech?Let Mobvista share five predictions with you.
How much should advertisers care about messaging apps?
Today’s chat platforms offer rich potential viewerships, but advertisers need to tread carefully to appeal rather than appal digital natives.
Youth is turning away from Facebook and WeChat – here’s what they like instead
Younger users are turning away from traditional social media apps like Wechat and Facebook. Brands and digital advertisers will have to consider the changing when looking to reach out to younger demographics.
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