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A Look into China’s Emerging Consumer Market
It’s a common misstep amongst advertisers looking to enter the Chinese market to focus primarily on major cities. Failing to recognize the importance of lesser-known Tier-3 and below cities where a burgeoning middle-class with disposable income is growing at a staggering rate is a big missed opportunity.
Reaching China’s Video Crowd with the Power of Bilibili
Some say that Bilibili is the YouTube of China. Bilibili is in a unique position on the Chinese market, as it’s backed by both Alibaba and Tencent, and Sony as well. Bilibili positioned itself as a Generation Z platform and almost 80% of its users are from this age group.