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Launched in 2012, Toutiao is one of the most popular content discovery platforms in China. It offers users a unique, personalized and comprehensive content experience, enabling them to discover and explore topics of interest, ranging from sports and entertainment to agriculture and history. While the international audience might not be familiar with “Toutiao”, it is actually one of the most important apps in China that brands and advertisers simply cannot ignore.

Douyin is China's largest short-form video platform, making it a crucial tool for global marketers looking to find success in China.

KOL (Key Opinion Leader) marketing, also known as influencer marketing, has become a crucial element to successful marketing strategies in China’s digital media landscape. But are you equipped with the knowledge needed for a successful KOL campaign? Read on and download our ebook.

It’s a common misstep amongst advertisers looking to enter the Chinese market to focus primarily on major cities. Failing to recognize the importance of lesser-known Tier-3 and below cities where a burgeoning middle-class with disposable income is growing at a staggering rate is a big missed opportunity.

Some say that Bilibili is the YouTube of China. Bilibili is in a unique position on the Chinese market, as it’s backed by both Alibaba and Tencent, and Sony as well. Bilibili positioned itself as a Generation Z platform and almost 80% of its users are from this age group.