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e-Book
Creative Marketing Playbook: How to Promote Your NFT Games in Southeast Asia?
For developers and marketers, NFTs (including NFT games) present unlimited opportunities for customization. This makes the quality and performance of creative content the key to growth.
2022-12-01
e-Book
Emerging Markets: Mobile Advertising in Latin America
LATAM is one of the fastest-growing mobile ad markets in the world. In this eBook, we take a look at the mobile industry, particularly the rise of gaming and short-form video advertising on Kwai and TikTok.
2022-10-17
e-Book
Boost Your Growth & Advertise On TikTok
TikTok has grown rapidly to become one of the most effective social media marketing channels for brands and apps alike. This eBook was created to help your business execute ad campaigns that convert..
2022-10-17
e-Book
Creative Marketing Playbook: How can SLG Games Stand out and Connect with North American Gamers?
With long life cycle, SLGs must continuously maintain user acquisition and player retention. This makes the quality and performance of creative content become the key to growth.
2022-10-10
e-Book
Travel Marketing in China 2022 – How Can Overseas Travel Advertisers Attract Chinese Tourists?
The post-pandemic travel boom in China is an opportunity for travel marketers and advertisers to recognize that the behaviors and travel preferences of consumers have evolved significantly.
2022-09-01
e-Book
Decoding Consumer Behaviour in Ramadan: How Brands Can Ride on the Wave?
With over 1 billion Muslims across Asia Pacific observing Ramadan each year, this festive season presents a unique opportunity for brands in the region to appeal to one-seventh of the world’s population.
2022-05-25
e-Book
2021 Mobile Gaming Regulations in China & How To Be Compliant
We’ve looked at the latest gaming regulations to help you stay up to date with the latest policies. If you’re a developer who is either looking to launch or has already released their game in China, we’ve also provided a checklist that should help you understand what you need in order to be and stay compliant.
2021-12-02
e-Book
China Non-gaming App Trends Report H1 2021: How Developers Improved User Acquisition During The Pandemic
During 2020's stay-at-home measures, a litany of Shopping, Grocery and Utility apps came to the rescue of the general public. We believe the following data sets will be hugely helpful for global developers looking for growth opportunities in the world’s biggest mobile market:.
2021-09-30
e-Book
China Mobile Games Report H1 2021: How China’s Mobile Habits Have Changed Post-Lockdown
2020 was a booming year for China's mobile ecosystem as mobile developers found new audiences and explored new mobile advertising possibilities. But could they keep these new audiences engaged when "stay-at-home" orders were eased? Would China's citizens still maintain their newfound mobile usage habits?
2021-09-07
e-Book
APAC Market Spotlight: South Korea
What makes the Korean mobile market such a lucrative opportunity for global advertisers? Download our free ebook to find out!
2021-06-02
e-Book
APAC Market Spotlight: Southeast Asia
If you are looking for high-quality insights to help you understand and engage with Southeast Asia's massive user base, then this ebook will be a key resource for your marketing strategies in the region.
2021-04-29
e-Book
2020 White Paper on Media Buying in the Global Mobile Market
This white paper is a review of global mobile market data in 2020. The report titled “2020 White Paper on Media Buying in the Global Mobile Market” also makes predictions on the mobile market trends for 2021.
2021-02-19
e-Book
Marketing on WeChat, The All-In-One Super App
WeChat itself has become its own ecosystem that connects all of China, permeating people’s everyday lives and providing assistance every step of the way: messaging, social, payments, transportation, shopping, utility payments, gaming, internet search... you name it, WeChat has it.
2020-12-09
e-Book
A Marketer’s Guide to China’s No.1 News App: Toutiao
Launched in 2012, Toutiao is one of the most popular content discovery platforms in China. It offers users a unique, personalized and comprehensive content experience, enabling them to discover and explore topics of interest, ranging from sports and entertainment to agriculture and history. While the international audience might not be familiar with “Toutiao”, it is actually one of the most important apps in China that brands and advertisers simply cannot ignore.
2020-09-22
e-Book
Leveraging Douyin’s Power to Achieve Success in China
Douyin is China's largest short-form video platform, making it a crucial tool for global marketers looking to find success in China.
2020-09-14
e-Book
The Power of Influencer Marketing in China
KOL (Key Opinion Leader) marketing, also known as influencer marketing, has become a crucial element to successful marketing strategies in China’s digital media landscape. But are you equipped with the knowledge needed for a successful KOL campaign? Read on and download our ebook.
2020-07-28
e-Book
A Look into China’s Emerging Consumer Market
It’s a common misstep amongst advertisers looking to enter the Chinese market to focus primarily on major cities. Failing to recognize the importance of lesser-known Tier-3 and below cities where a burgeoning middle-class with disposable income is growing at a staggering rate is a big missed opportunity.
2020-06-17
e-Book
Reaching China’s Video Crowd with the Power of Bilibili
Some say that Bilibili is the YouTube of China. Bilibili is in a unique position on the Chinese market, as it’s backed by both Alibaba and Tencent, and Sony as well. Bilibili positioned itself as a Generation Z platform and almost 80% of its users are from this age group.
2020-06-09
e-Book
Digital Advertising in Latin America
As more customers in Latin America come online, brands are beginning to utilize digital media as part of their media strategy to better connect and engage with consumers.
2020-05-18
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