Over 80% of China's population uses WeChat. If you’re a marketer looking to succeed in the Chinese market, you might not get very far if you don't include WeChat in your marketing arsenal. Here's a quick look at what's inside this e-book:

• A complete breakdown of WeChat's core features and functionalities
• The latest facts & stats about WeChat users and how to leverage this data
• WeChat's marketing features and pricing for different ad formats, as well as what you can achieve with Tencent Ads