China Mobile Games Report H1 2021: How China’s Mobile Habits Have Changed Post-Lockdown


2020 was a booming year for China's mobile ecosystem as mobile developers found new audiences and explored new mobile advertising possibilities. But could they keep these new audiences engaged when "stay-at-home" orders were eased? Would China's citizens still maintain their newfound mobile usage habits? Download our ebook to find out more about:

  • The latest stats around China's mobile internet users and the scale of its mobile games market
  • The impact of the pandemic, as well as the impact of iOS 14.5, on China's mobile gamers
  • Genre-specific trends: the rising genres, creatives trends, UA best practices, and more

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