The Power of Influencer Marketing in China


With real-world case studies featuring our partnership with the Lipstick King, Li Jiaqi, we created this eBook to help you get a good understanding of how important KOL marketing is in China and why this strategy needs to be part of your marketing mix:

  • Learn more about how to define a KOL’s popularity by his or her following on top platforms, exclusively from the Nativex KOL Strategy Team.
  • How are KOLs impacting Gen Z? How does the whole model work?
  • KOL Case Studies: Facetune2 tripled its conversion with Douyin KOL campaigns; How we worked with Li Jiaqi to increase awareness of a Japanese skincare product.

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