With real-world case studies featuring our partnership with the Lipstick King, Li Jiaqi, we created this eBook to help you get a good understanding of how important KOL marketing is in China and why this strategy needs to be part of your marketing mix:

• Learn more about how to define a KOL’s popularity by his or her following on top platforms, exclusively from the Nativex KOL Strategy Team.
• How are KOLs impacting Gen Z? How does the whole model work?
• KOL Case Studies: Facetune2 tripled its conversion with Douyin KOL campaigns; How we worked with Li Jiaqi to increase awareness of a Japanese skincare product.