Travel Marketing in China 2024 – How Can Overseas Travel Advertisers Attract Chinese Tourists?


In this guide, we explore the challenges and opportunities surrounding the recovery of tourism, touch on how consumer preferences have evolved, and offer new solutions for travel advertisers to better resonate with these audiences.

  • New Ecology: Rising demand of holiday travel energizes the market
  • New Demand: Chinese tourists make prudent decisions on travel destinations out of safety concern
  • New Solution: Dominated by content marketing, tourism marketing shifts from single to omnichannel distribution

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