Decoding Consumer Behaviour in Ramadan: How Brands Can Ride on the Wave?


How can brands ride on the wave of digital and e-commerce during Ramadan? This mini-guide aims to help brands in scaling their business to the next level by taking advantage of the festive season, and preparing well for upcoming hot spots!

  • Ramadan landscape in Southeast Asia
  • Muslim behaviour during Ramadan
  • Opportunities for brands

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