Mobvista Announces Worldwide Business Restructuring; Offers New Bespoke Services


GUANGZHOU, ChinaMarch 10, 2020 /PRNewswire/ — Mobvistaa leading technology platform providing mobile advertising solutionstoday announced it is upgrading to a group brand and restructuring its core businesses. This upgrade better serves global corporate customers, while giving access to Mobvista’s three major verticals: mobile advertising, game analytics and technology services based on global infrastructure. The Nativex and Mintegral sub-brands will lead the mobile advertising business, and GameAnalytics will focus on its game analysis efforts.

(Mobvista: Our Tooling Ecosystem)

Mobvista’s restructuring allows it to unify its services and better serve the global mobile market. With global reach and rich industry experience, the company built a unified platform and ecosystem to help its clients connect to both China and global audiences through advertising technologies, big data, and artificial intelligence. Following Mobvista’s brand upgrade, all of its previous client-facing business will be managed under the Nativex sub-brand.

Additionally, the company’s sub-brand Nativex introduced the Nativex Trading Desk, which is a cloud-based trading desk connected to various media platforms via marketing APIs as well as open RTB technologies. Starting today, marketers and advertisers leveraging the Nativex platform have access to the new Nativex Trading Desk offering. As the company expands internationally, it further solidifies its leading place as one of the mobile-first advertising platforms, providing true transparent, international media-buying opportunities.

The Nativex Trading Desk functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as US and Chinese top media.

Today’s upgrading news showcases Mobvista’s vision in providing truly global solutions to their marketers and advertisers.

“By upgrading our brand and providing our strategically unified mobile advertising, game data analysis and technical services, we’re ensuring clients have the ability to manage every point of their marketing campaign across the globe,” said Clement Cao, Co-Founder & President of Mobvista. “We’re looking forward to helping our customers reach new levels of success and unlock consistent global reach as they integrate our new capabilities with our existing growth marketing tools.”

Related articles

Nativex Earns Privacy Certification From ePrivacy
Nativex today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mobvista’s continued commitment ...
Nativex expands presence in TikTok Marketing Partner Program; Integrates TopWorks for Enhanced Ad Creative Solutions
Nativex announced that its creative studio TopWorks has joined the TikTok Marketing Partner Program, bolstering the platform’s global advertising creative offerings. This partnership demonstrates Nativex’s status as a leader in the mobile marketing space, as it now has two unique offerings in TikTok’s directory.
Nativex Joins the TikTok Marketing Partner Program, Provides Campaign and Creative Management Tools
XMP by Nativex is joining TikTok's Marketing Partners program, bolstering the social platform's campaign and creative management offered to global advertisers. This partnership demonstrates Nativex's status as a leader in the mobile marketing space.
Nativex Introduces XMP, the First Multi-Channel Media Buying Tool to Connect China and the West
Nativex announces the launch of XMP, a media buying tool that connects global markets with China’s biggest media channels. Nativex clients can get access to a free 30-day trial.