AdTech Roundup: Top Things in Advertising Technology


Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel.

DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry

Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, is utilizing its recently analyzed auto insurance inquiry data and digital performance advertising expertise to identify the latest consumer trends within the auto insurance industry. DMS auto insurance trend data can be used by auto insurance carriers and agents to better understand, connect with, and engage consumers searching for insurance products that meet their unique needs.

Madgicx Rolls Out Suite of Creative Intelligence Tools to Improve Return on Ad Spend and Other KPIs Across Facebook, Instagram, Google

With optimization, the key to success in digital marketingFacebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word of copy, every video frame, and every ad creative unit – and analyzing it through the company’s AI and machine learning technology, Madgicx can offer digital marketers the tools to automatically or manually optimize every campaign across Facebook, Instagram, and Google.

Nativex Joins the TikTok Marketing Partner Program

Nativex, a leading mobile-first advertising platform dedicated to driving ROI, announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. This partnership demonstrates Nativex’s status as a leader in the mobile marketing space.

ZW Data Action Technologies Entering into Partnership to Redefine and Increase the Traffic Value of the Enterprise WeChat for Better ROI

ZW Data Action Technologies, Inc., an integrated online advertisingprecision marketingdata analytics, and other value-added services company, announced that it has entered into a partnership with Sanyi Internet Information Technology Inc. (“Sanyi Internet”) to consolidate and redefine the traffic value of WeChat business account for better return of investment (ROI) on streaming ecommerce. Sanyi Internet is a strategic operator of Internet users in WeChat ecologic private business domain.

Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution

audiences as they leverage the company’s audience planning solution: RADARView. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry-first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA’s displays. Reaching these audiences remains especially relevant as COVID continues to dramatically impact work behaviors, travel patterns, and the traditional media channels used by B2B advertisers.

Link: https://martechseries.com/sales-marketing/programmatic-buying/adtech-roundup-25-december/

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