McArthurGlen Designer Outlets Hits Impressive Engagement Targets with Nativex
About McArthurGlen Designer Outlets
McArthurGlen Designer Outlets, a global brand, aimed to boost its visibility and awareness on Chinese social media platforms, specifically targeting Chinese tourists to encourage visits and shopping at their outlets. They recognized the importance of engaging this key demographic online to drive offline traffic.
McArthurGlen Designer Outlets sought a partner who could develop a comprehensive social media strategy for the Chinese market, focusing on building a strong organic presence and leveraging targeted advertising to maximize reach and impact. They intended to increase brand awareness, improve search visibility, and ultimately drive more Chinese tourists to their physical locations.
The Solution
Nativex collaborated with McArthurGlen Designer Outlets to build a robust Xiaohongshu account matrix. This involved developing Standard Operating Procedures (SOPs) for content strategy, publishing schedules, and customer service protocols, all tailored to effectively attract their target audience of Chinese tourists.
Nativex implemented a integrated strategy that focused on creating authentic content that resonated with Chinese consumers, and successfully bridged online engagement with offline store visits.
The multi-faceted approach included:
Partnering with key opinion leaders (influencers) to create authentic and engaging content, and align in-feed ad campaigns with key Chinese holidays and travel periods to maximize relevance and impact.
Implementing best practices for content creation, publishing, and community management on Xiaohongshu, and running targeted in-feed advertising campaigns to reach relevant user segments and drive engagement.
The Result
The partnership between McArthurGlen Outlets and Nativex delivered strong results:
- 1,000+ average monthly organic followers per account (without paid promotion). This demonstrates a substantial growth in our organic reach and community-building efforts.
- 400% increase in Xiaohongshu Search Index, making it much easier to discover among potential Chinese tourists.
- 1.5M+ brand topic impressions. This highlights the significant reach and visibility achieved by their content and campaigns, increasing overall brand awareness among their target audience.
The campaigns successfully drove online engagement, contributing to increased awareness and, ultimately, encouraging more Chinese tourists to visit and shop at McArthurGlen Designer Outlets. McArthurGlen praised Nativex’s strategic approach and the measurable results achieved on China’s leading social media platform.
Campaign Results
