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NEWS & Events

The world of mobile app advertising moves fast-and so do we.
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The Short-form Video Revolution is Here and China’s Leading the Way

2020-05-28
With the growth of short-form video platform like Douyin, Kuaishou and TikTok, how does Chinese market go with the flow? To what extent do advertisers use these platforms for advertising?
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The Gaming Audience is A Lot More Diverse and Desirable Than You Think

2020-05-25
Does gaming involved different groups of people? And how does gaming industry reach appropriate audiences?
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Fewer Episodes, Better Quality: What China’s New TV Rules Mean for Advertisers and Media Budgets

2020-04-24
How will this new regulation impact advertisers and their media budgets?
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Highlights of Mobvista’s 2019 Financial Report: the strategy behind a 40.8% increase in programmatic advertising revenue

2020-04-17
Mobvista's programmatic advertising division reached USD 320 million,what contributed to this achivement?
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WeChat’s new privacy controls: what does it mean for users and advertisers?

2020-04-16
WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers,what does it mean for advertisers and users?
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Emerging platforms: what is Joox and why it is more than just a music streaming app

2020-04-16
The Drum will compare emerging platform Joox to its counterpart, explain how brands can monetize on it
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Spend increases but the skills gap remains: the state of martech in India

2020-04-09
According to The India Martech Report 2020,80% of Indian marketers expect to raise their martech spends but a lack of expertise to operate the technology may hinder growth
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Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

2020-03-12
Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista’s client-facing business with the United States’ name and brand identity.
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Nativex Expands Media Buying Solution with TikTok Partnership

2019-11-07
Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.
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Apple’s sinking in China — gaming could be its life preserver

2019-09-27
The Apple Special Event on September 10 was a big newsmaker. Apple released Apple Arcade and the unusual triple-camera system on the iPhone 11 Pro. Find out Apple's current thinking and its future direction.
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