NEWS & Events

The world of mobile app advertising moves fast-and so do we.
Keep up with the news and stay on top.

PRESS

Press releases

Driving consumer engagement with short-form content

2022-05-18
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.   In APAC, a renowned mobile-first region, the popularity of short-form, mobile-friendly video content has skyrocketed in recent years. Considered easily digestible, immersive and engaging, more consumers are spending time watching ...
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Nativex Becomes Official Kwai for Business Marketing Partner

2022-02-23
Nativex has recently announced its global advertising partnership with Kwai for Business as an official marketing partner. As an official marketing partner, Nativex will provide advertisers around the world with campaign management and mobile growth opportunities. With over 1 billion MAUs across its products which include short-form video platforms Kuaishou and SnackVideo. Kwai for Business ...
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Nativex Underlines Data Privacy Commitment with 2022 CCPA Validation

2022-01-14
Nativex has been granted the California Consumer Privacy Act (CCPA) validation from TrustArc Inc.'s independent subsidiary TRUSTe LLC ("TRUSTe").
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news

Nativex Launches TikTok Incentive Program, Providing up to $10,000 Ad Credits for TikTok Ad Campaigns

2021-10-13
GUANGZHOU, China, Oct. 14, 2021 /PRNewswire/ — Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced it will be providing new and existing clients with up to $10,000 in TikTok ad credits as part of its collaboration with TikTok For Business. If you are new to TikTok For Business, you can use XMP to run TikTok campaigns ...
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Nativex announces induction into TikTok Marketing Partners Program in Southeast Asia

2021-08-16
TikTok Marketing Partners Program features Nativex as part of its first wave of Southeast Asian agency inductees
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Nativex Revamps XploreChina Initiative to Help Global Brands Break into the Fast-Growing Chinese Market

2021-07-22
Nativex, a mobile-first advertising platform dedicated to helping brands drive sustainable growth through universal access to digital channels across the east and the west, today unveiled its revamped XploreChina initiative in response to the growing complexities within the Chinese business landscape and the massive shift in consumer behavior toward ecommerce as a result of the ...
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Nativex Earns Privacy Certification from ePrivacy

2021-04-02
Nativex, a technology platform providing mobile advertising and marketing services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection ...
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01/04/21: Cynopsis Media Tech Update

2021-01-05
After a most atypical – to put it mildly – year, Cynopsis gathered predictions from industry experts on what 2021 will bring, from the impact of streaming acceleration, to tech regulation, to improved data quality, and more. Streaming strategies “It’s impossible to ignore the impact of Covid-19 on the market. OTT subscriber numbers that previously ...
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AdTech Roundup: Top Things in Advertising Technology

2020-12-27
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, ...
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Nativex Joins the TikTok Marketing Partner Program, Provides Campaign and Creative Management Tools

2020-12-22
Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. ...
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Nativex Joins the TikTok Marketing Partner Program, Provides Campaign and Creative Management Tools

2020-12-21
SAN FRANCISCO, Dec. 18, 2020 /PRNewswire/ — Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management ...
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Nativex Announces the Launch of TopWorks Creative Studio

2020-09-23
Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want to target.
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What will the advertising landscape look like post-pandemic?

2020-09-16
Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says Irene Yang, the managing director at Nativex.
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Influencer Marketing In 2020: What App Marketers Need To Know

2020-08-28
The pandemic has had an impact on marketers’ decisions to leverage influencer marketing to bolster their messaging. Here are some recommendations to practice best. In addition, Tiffany Ou, general manager of the Americas at Nativex, also gives some comments and advice.
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TikTok is a Marketer’s Shiny New Toy, but How Do You Optimize Campaigns?

2020-07-17
What is TikTok's advantage in social media industry? How Nativex gain more campaigns by using TikTok fr advertisers?
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The COVID-19 Effect on China’s Gamers and Mobile Gaming

2020-07-14
To what extent, the mobile gaming industry change during the lockdown? And how could Nativex help advertisers gain more campaign?
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Will China be able to make a long-term success of its short-term gaming boom?

2020-07-01
Although the revenue of mobile games apps are increasing, would the developers and publishers face any other problems? How Nativex help them with its advantages?
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Why Are Growth Marketers Drowning in Data?

2020-06-15
With the growing importance of API-based trading desks, many companies start to launch their trading desk. What is the strength of Nativex's Trading Desk?
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The Short-form Video Revolution is Here and China’s Leading the Way

2020-05-28
With the growth of short-form video platform like Douyin, Kuaishou and TikTok, how does Chinese market go with the flow? To what extent do advertisers use these platforms for advertising?
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The Gaming Audience is A Lot More Diverse and Desirable Than You Think

2020-05-25
Does gaming involved different groups of people? And how does gaming industry reach appropriate audiences?
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Fewer Episodes, Better Quality: What China’s New TV Rules Mean for Advertisers and Media Budgets

2020-04-24
How will this new regulation impact advertisers and their media budgets?
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Highlights of Mobvista’s 2019 Financial Report: the strategy behind a 40.8% increase in programmatic advertising revenue

2020-04-17
Mobvista's programmatic advertising division reached USD 320 million,what contributed to this achivement?
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WeChat’s new privacy controls: what does it mean for users and advertisers?

2020-04-16
WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers，what does it mean for advertisers and users?
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Emerging platforms: what is Joox and why it is more than just a music streaming app

2020-04-16
The Drum will compare emerging platform Joox to its counterpart, explain how brands can monetize on it
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Spend increases but the skills gap remains: the state of martech in India

2020-04-09
According to The India Martech Report 2020，80% of Indian marketers expect to raise their martech spends but a lack of expertise to operate the technology may hinder growth
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Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

2020-03-12
Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista’s client-facing business with the United States’ name and brand identity.
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Nativex Expands Media Buying Solution with TikTok Partnership

2019-11-07
Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.
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Apple’s sinking in China — gaming could be its life preserver

2019-09-27
The Apple Special Event on September 10 was a big newsmaker. Apple released Apple Arcade and the unusual triple-camera system on the iPhone 11 Pro. Find out Apple's current thinking and its future direction.
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our Events

Events
Events
Webinar: Growth strategies for gaming app
In 2021, consumer spend in gaming apps surged 16% in 2021 to reach a staggering $116 billion worldwide. Besides, the introduction of “metaverserses” or the concept of “blockchain game” has created numerous opportunities for the mobile game businesses.   However, the introduction of ATT framework post iOS14 has made marketers struggle to optimize their UA ...
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Events
Webinar: Understanding China’s Top Media Channels
Join Nativex on March 31st 10am PT / 1pm ET alongside Tencent Marketing Solutions and Ocean Engine as we discuss the top advertising channels and apps in China. China has a hugely diverse mobile ecosystem with massive potential for both Western advertisers and publishers. What we’ll discuss: The top social apps and how to succeedPerformance ...
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Events
Webinar: How to Leverage High Search Volume & High Seasonality for iOS User Acquisition
  The fast-growing fintech ecosystem in Indonesia has attracted the attention of investors locally and globally in the past few years. However, players in the fintech space are facing a number of challenges, especially identifying effective marketing tactics to acquire new users and boost customer retention. Apple Search Ads (ASA) now is not only another ...
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Events
Webinar: Kwai for Business & Nativex
Join Nativex alongside Kwai for Business as we discuss how to acquire and activate new users across Kwai’s app products such as the short-form video app, SnackVideo. We will be discussing how advertisers are achieving success in emerging markets of Latin America and Indonesia, some of the innovative ad formats provided, and cases to give ...
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Events
XploreChina: Understanding the World’s Largest Mobile Market
Join Nativex alongside Ocean Engine, Tenjin, and TapNation as we discuss the Chinese mobile market. China is an incredibly vast and diverse market for app publishers and advertisers. We’ll clue you in on everything from the top Chinese media platforms, the local influencer market, the unique Android market and more.  XploreChina by Nativex has a ...
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Events
Leveraging the Power of Hypervisual Creatives to Maximize TikTok Campaign ROI
Join Nativex, TikTok, Amanotes, CoLearn, and Blibli as we look at everything you need to know about creative strategies and best practices on TikTok in 2021.
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