NEWS & EVENTS

Four Forces Reshaping Digital Marketing in 2026

Nativex's Yikai Li shares his predictions for where digital marketing is heading in 2026.

The short-drama revolution is changing advertising

Nativex's Yikai Li writes on how the latest short-drama wave of entertainment is changing the advertising landscape and strategises on how marketers can keep up.

Attracting affluent Chinese travellers to the region

Nativex's Intan Agustina shares how the region has a unique opportunity to attract affluent Chinese travellers.

Understanding Chinese travellers’ needs in the Middle East

Understanding Chinese travellers’ needs in the Middle East

Nativex Honored with Baidu's 2024 Trailblazer Award for Helping Global Brands Expand into the Chinese Market

Dubai real estate boosted by Chinese social media as buyers and sellers look to Douyin to drive investments