Digital Marketing in China | Chinese App Store | Advertising in China

Successfully run your advertising campaigns
in China with a team
to bridge the gap


China is
arguably the first
'mobile-only' nation.

Bridging the Cross-Cultural Gap

Advertisers have unprecedented opportunities to reach their audience in China with literally millions of mobile touch points to exploit. However, the Chinese market requires the highest levels of localization efforts and cultural sensitivity. As a global team with roots in China, Nativex has the cross-cultural fluency required to successfully navigate these challenges and ensure your campaigns are relevant, accurate, and appropriate.

3 8 15 23 29 36 45 53 56
The average Chinese smartphone users installed 56 apps on their phones.
3 16 25 33 49 63 79 88 92 97 B
Nearly 50% of the 194 billion app downloads happened in China.
0.3 1.0 1.3 1.9 2.3 2.7 3.1 3.8 4.2 4.7
They spent an average of 4.7 hours on mobile per day.
1 5 8 11 14 19 22 25 28 30 %
of the time
30% of the total internet usage time went to short-video and online video apps.

A typical Chinese user's
digital journey
a typical day

8:00-8:30 Commuting
Reading daily news
7:00-7:30 Messaging
Wechat & Weibo
Messaging, content consumption, socializing
Lunch Time & Dinner
Ordering food delivery
9:00-11:00 Working
Ctrip & Mafengwo
Arranging business trip, ordering flights and hotels
14:00-16:00 Working
Searching for important information
12:30-13:00 Leisure
Douyin & Kuaishou
Entertaining with short-form videos
22:00-22:30 Leisure
iQiyi & Bilibili
Watching movies and interesting videos
20:30-21:00 Relax
Red & Taobao
Purchasing products endorsed by KOLs

KOL Marketing
is the Future

Online influencers, also known as Key Opinion Leaders (KOLs), are a crucial element to marketing success in China. In fact, over 50% of mobile users refer to KOL recommendations prior to making a purchase, making this one of the most effective channels to reach your audience.

As a core agency working with 40,000+ KOLs and 20+ Multi-Channel Networks, Nativex can provide brands and developers with tailored KOL package deals, exclusive discounts, and more.

We are trusted by 2,000+ global advertisers across a multitude of verticals, from gaming to e-commerce, FMCG, photo & video, utilities, and more. Our performance-focused approach means we deliver tangible results for all our clients looking to launch and grow in the world’s largest mobile market.

  • Certified Agency

    (Official KOL matching platform
    for ByteDance)

  • Strategic Partners

  • 20+

    MCNs Patnerships

  • 40,000+

    Direct Partnerships
    with KOLs

The Fragmented

Never underestimate the Android opportunity in China. China's Android market is not only massive, but unique too. There are over 400 Android app stores in the market but the top 7 stores account for almost 80% of total Android app revenue, so a "one-size-fits-all" approach won't work there.
  • 400+

    3rd-party Stores

  • 83%+

    Share of Android Active Devices

  • 7

    Top Android Stores

  • 80%

    Revenue Generated by The Top Stores

Launch My Apps on China's Android Market

Choose Us

A Native Team with Global Support
Our team has the cross-cultural fluency paired with an unparalleled understanding of China's mobile market.
Trusted Agency Partner & Certified Ad Service Provider
We are an authorized ad service provider for major media outlets including Bytedance (Douyin, Toutiao), Baidu, Tencent (WeChat) and Alibaba (UC).
Only the Latest Mobile Strategies, Crafted by Like-Minded Experts
Our local team has an intimate knowledge of your audience’s mobile habits as we share the same digital journey as them.

For App and
digital Content

We offer a wide range of tools and services to make your app launch a success.

We've worked with
Consumer goods

Creatives strategy

Short-Form Video Campaign
Viral Campaign
Live Streaming

read case study

Influencer marketing

Influencer (KOL) Campaigns
Integrated Marketing Planning

read case study

Content Marketing

Baidu Search Engine Optimization
Baidu Search Marketing Optimization
Sponsored Content Strategy


Social Media Integration Localization
Payment Integration Localization

Proprietary DMP Solutions

Audience Tagging
Precision Targeting