Advertising and Marketing in China | Nativex

Digital Marketing in China

Successfully run your advertising campaigns
 in China with a team
 to bridge the gap

mobile

China is
arguably the first
'mobile-only' nation.

Bridging the Cross-Cultural Gap

Advertisers have unprecedented opportunities to reach their audience in China with literally millions of mobile touch points to exploit. However, the Chinese market requires the highest levels of localization efforts and cultural sensitivity. As a global team with roots in China, Nativex has the cross-cultural fluency required to successfully navigate these challenges and ensure your campaigns are relevant, accurate, and appropriate.

3 8 15 23 29 36 45 53 56
apps
The average Chinese smartphone users installed 56 apps on their phones.
3 16 25 33 49 63 79 88 92 97 B
downloads
Nearly 50% of the 194 billion app downloads happened in China.
0.3 1.0 1.3 1.9 2.3 2.7 3.1 3.8 4.2 4.7
hours
They spent an average of 4.7 hours on mobile per day.
1 5 8 11 14 19 22 25 28 30 %
of the time
30% of the total internet usage time went to short-video and online video apps.

A typical Chinese user's
 digital journey
 throughout a typical day

8:00-8:30 Commuting
Toutiao
Reading daily news
7:00-7:30 Messaging
Wechat & Weibo
Messaging, content consumption, socializing
Lunch Time & Dinner
Meituan
Ordering food delivery
9:00-11:00 Working
Ctrip & Mafengwo
Arranging business trip, ordering flights and hotels
14:00-16:00 Working
Baidu
Searching for important information
12:30-13:00 Leisure
Douyin & Kuaishou
Entertaining with short-form videos
22:00-22:30 Leisure
iQiyi & Bilibili
Watching movies and interesting videos
20:30-21:00 Relax
Red & Taobao
Purchasing products endorsed by KOLs

The Fragmented
 Android
 Landscape

Never underestimate the Android opportunity in China. China's Android market is not only massive, but unique too. There are over 400 Android app stores in the market but the top 7 stores account for almost 80% of total Android app revenue, so a "one-size-fits-all" approach won't work there.

  • 400+

    Android
    3rd-party Stores

  • 83%+

    Share of Android Active Devices

  • 7

    Top Android Stores

  • 80%

    Revenue Generated by The Top Stores

Launch My Apps on China's Android Market ⟶
XploreChina

Why
 Choose Us

A Native Team with Global Support
Our team has the cross-cultural fluency paired with an unparalleled understanding of China's mobile market.
Trusted Agency Partner & Certified Ad Service Provider
We are an authorized ad service provider for major media outlets including Bytedance (Douyin, Toutiao), Baidu, Tencent (WeChat) and Alibaba (UC).
Only the Latest Mobile Strategies, Crafted by Like-Minded Experts
Our local team has an intimate knowledge of your audience’s mobile habits as we share the same digital journey as them.

For App and
digital Content

We offer a wide range of tools and services to make your app launch a success.
⟶
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We've worked with
education
e-commerce
travel
Real-estate
Consumer goods

Creatives strategy

Short-Form Video Campaign
Viral Campaign
Live Streaming

Influencer marketing

Influencer (KOL) Campaigns
Integrated Marketing Planning

Content Marketing

Baidu Search Engine Optimization
Baidu Search Marketing Optimization
Sponsored Content Strategy

Localization

Social Media Integration Localization
Payment Integration Localization

Proprietary DMP Solutions

Audience Tagging
Precision Targeting

Capabilitiy

Our Insights and Opinions of the Chinese Market

see more ⟶
How to Reach 1 Billion Chinese Users with 4 Key Media Platforms
More than half of Chinese citizens live in tier 3 and below cities - these are the key media platforms advertisers need to know about.
2020-07-02
China Top Media Insider: CEO live streaming is the hottest trend
In this edition of the China Top Media Insider, we take a look at which CEOs have started streaming, WeChat’s latest product features, and more!
2020-06-23
Why China’s Next Phase of Growth Will Be Consumer-Driven, and What This Means for Advertisers
Decades of rapid growth have transformed China into one of the world’s biggest economic powers. But today’s China has been transformed by the long-term investment in manufacturing, education, infrastructure, and R&D that has led to the rise of companies that have become global giants.
2020-06-18