Mobile Marketing in Brazil: Market Characteristics, Internet Ecosystem and Popular Apps
Reshaping the perception of the Brazilian market
Why Influencers are the Future of Marketing in the Asia-Pacific
Suki Lin looks at how brands can leverage the evolving influencer landscape to develop and execute more effective campaigns.
Mobile Marketing in the US: Market Ecology, User Portraits, and Growth Opportunities
Reshaping the perception of the US market
Why brands should treat TikTok more like a search engine than a social media platform
Originally published on The Drum TikTok promises new opportunities for content engagement and paths to purchase, particularly when brands effectively leverage the platform’s search capabilities, writes Kirsty King of Nativex. Gen Z has yearned for a more organic, user-focused approach to internet usage. TikTok has been able to accomplish what other media platforms up til ...