Resource Center

We provide you with the tools to acquire, engage & grow your global mobile user base.

Global ad and app fraud is getting worse. Here’s what it is, and how to beat it.

  • September 27th, 2019

Global ad fraud could be as high as $30 billion this year. Digital ad fraud is tough to tackle, especially […]

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Make a serious impression on the Chinese mobile market with the right DSP

  • September 25th, 2019

Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all […]

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O Que Sabemos Sobre Gastos em Mobile Video Advertising

  • September 23rd, 2019

Quais são as últimas tendências em anúncios de mobile vídeo que estão ocorrendo no momento? O eMarketer lançou um novo […]

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Como Combater A Fraude Em Anúncios na Região APAC


Fraudes continuam a aumentar na região da Ásia e do Pacífico. Sabendo disso, anunciantes e afiliados devem tomar medidas para […]

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Artificial Intelligence and the Chinese Mobile App Market: Changes on the Horizon

  • September 1st, 2019

Artificial intelligence (AI) is no longer something to be feared. Instead, machines are going to change how life is in […]

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4 Things Mobile Developers Can Learn About the Chinese Mobile App Market

  • August 12th, 2019

American companies – all western brands to be exact – are having a hard time breaking into the Chinese mobile […]

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Important Changes in Chinese Mobile App Market Development

  • July 24th, 2019

Although mobile app markets are indeed a global phenomenon, China is leading the way with crucial changes in how they […]

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Important Statistics That Illustrate Chinese Mobile App Market Development in the Video Sector


Video apps have become popular in many countries, but few have embraced them as wholeheartedly as those residing in China. […]

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Breakdown of China’s Android Market

  • June 24th, 2019

The android market in China offers the chance at success. Still, it also requires a high level of understanding about […]

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How to Combat Advertising Fraud in APAC

  • June 18th, 2019

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid becoming the […]

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Mobile Gaming is Larger Than Ever


There’s no question that the mobile gaming industry is growing. PCs, tablets and smartphones are more attainable than ever before. […]

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What We Know About Mobile Video Advertising Spending


What are the latest mobile video ad trends occurring right now? eMarketer released a new report on the ad landscape […]

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Complete Look at the Top Players in the Chinese Video App Market


When you think about the video app environment in the Chinese market, you have to wonder how it is different […]

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As in-app marketing popularity grows, metrics need to change direction


As the fastest-growing form of marketing on the internet, in-app advertising is a dynamic way for brands to get in […]

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Game Developers Must Understand Their Eastern and Western Audiences With These Five Insights


When looking at the Chinese market compared to Western gamers, you quickly realize that there are many cultural and stylistic […]

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Social Media is Different in China from the West


Chinese social media, from a Western view, seems equally fascinating and overwhelming. The social media ecosystem in China is unlike […]

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What is a Mini Program? How Do They Work and Why Should Game Developers Care?


Mini-programs have become a major deal and they aren’t going away. Sure, mini-programs use new technology, but their rise in […]

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Your Mobile Ad Strategy: Harnessing the Power of Messaging Apps


About a third of the population in the world currently utilizes messaging apps. That’s why it’s critical that your mobile […]

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XPLORE China 2019: Kick Start Your Chinese Mobile Marketing

  • May 15th, 2019

XPLORE China 2019: Kick Start Your Chinese Mobile Marketing Back in April, we had the privilege of hosting XPLORE China […]

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4 UI Mistakes That Kill Apps

  • April 5th, 2018

In today’s world we are constantly bombarded with new information everyday. The average human attention span has dropped 33% since […]

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The Perception of Location Based Services

  • March 26th, 2018

Location data and location based services have become a vital part of the mobile experience. Whether it is for navigation, […]

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Future of Augmented Reality

  • December 1st, 2017

Augmented Reality (AR) will become a technological battleground for top companies looking to create the next big movement for mobile […]

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Turning TV ads to Mobile Video

  • November 8th, 2017

There’s no question that mobile is becoming the platform of choice when it comes to media. According to a study […]

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Interactive Video Ads Lift Viewing Times by 47%

  • October 30th, 2017

In a recent study by MAGNA, Tremor Video DSP and IPG Media Labs, researchers found that consumer attention was prolonged […]

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The Power of the Social Media Call Out

  • October 23rd, 2017

Social media has taken the world by storm, connecting people all over the globe on simple, easy to use platforms. […]

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Keeping Generation Z Engaged

  • September 28th, 2017

Generation Z is the first generation in the history of mankind that has never known a time without smartphones and […]

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The Shift to Mobile: In App Ad Spend to Reach $201 Billion Worldwide by 2021

  • September 19th, 2017

According to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Interactive Advertising Bureau, digital ad revenue has grown […]

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Mobile and Back-to-School

  • September 13th, 2017

In 2017, Gen Z students and new Millennial parents are making a big impact on mobile. Mobile isn’t just a […]

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Mobvista Reports Record-High Revenues

  • May 16th, 2017

Strong domestic and overseas revenue growth together with the acquisitions of NativeX and Game Analytics help 2016 revenues approach $300 […]

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Mobile vs. Console?

  • March 23rd, 2017

Mobile gaming is no doubt one of the fastest growing industries of the 21st century. According to a report by […]

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6 Essential Resources for Any App Maker

  • March 10th, 2017

NativeX is pleased to present this guest post “6 Essential Resources for Any App Maker” from AppInstitute, one of the […]

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Singular Awards NativeX and Mobvista as “Top 20 Best Performing Ad Networks of 2016”

  • February 13th, 2017

Which Ad Networks Bring Greatest Return of Investment? Browse through any mobile ad network’s website and you’ll quickly notice that […]

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4 Secrets to Dominating Your App Niche

  • December 6th, 2016

NativeX is pleased to present this guest post from App Partner with great insights for publishers on how to dominate your […]

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Mobvista Announces Mintegral: The First Native + Video Ad Mediation Platform in China

  • September 21st, 2016

Mobvista’s Mobile Monetization Mediation Platform: M + Integral = Mintegral On September 20,  announced the launch of China’s first native and […]

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NativeX Prepared for “Limit Ad Tracking” in iOS 10

  • September 8th, 2016

  Limit Ad Tracking (LAT) in iOS 10 Apple’s iPhone launch event on 7 September included announcements for the final details for iOS 10. […]

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How Creative Innovation Drives Mobile Growth

  • May 12th, 2016

Are your idea a clone or a contender? In the mobile app world, innovation and creativity is required in order to […]

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Mobvista Acquires NativeX – Accelerating Global Growth for Mobile Advertising and Monetization

  • February 29th, 2016

NativeX Native Video Monetization Technology Combined with Mobvista’s Mobile Advertising Market Reach Opens New Revenue Opportunities For Publishers and Advertisers   […]

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Secret Factors Behind Apple’s App Store Search Ranking Algorithm Revealed

  • February 11th, 2016

With over 1.5 million apps available in each of the Google Play and Apple App Stores, many developers have experienced the […]

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The Underappreciated Gift – Christmas App Store Bursting

  • December 9th, 2015

The holidays are upon us. And they come with a massive payoff for certain publishers as consumers flock to the […]

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How iOS 9 Changes Affect Your Monetization Solutions

  • September 22nd, 2015

Take Action! iOS 9 Changes Affect Your Monetization Solutions On September 16th, Apple publicly released iOS 9 which will deliver […]

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Top 7 Sources to Keep Tabs on Quickly Evolving App World


I’ve been blogging for over five years with my insights and commentary on the ever-changing world of apps and games. […]

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Are You Punishing Players Who Pay?


Rethinking Monetization Strategies that Are Choking Valued Players Out of Your Game. I am proud to be a ‘whale’ when […]

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NativeX Partners with Square Enix for Lara Croft: Relic Run


Last week, Square Enix launched Lara Croft: Relic Run, their first free-to-play mobile game from the iconic Tomb Raider series, […]

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