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Love bites: Tapping into the Short Drama app opportunity
Yikai Li | General Manager, Global Business
Short Drama apps are hidden gems for captivating audiences – here are proven strategies advertisers should tap into.
2024-09-05
Love bites: Tapping into the Short Drama app opportunity
Short Drama apps are hidden gems for captivating audiences – here are proven strategies advertisers should tap into.
2024-09-05
50% GMV Growth! A Case Study on the Southeast Asian Scale-up Journey of International Footwear Brand POSEE
Southeast Asia's hot and humid climate fuels a robust demand for breathable, lightweight footwear in the fast-paced e-commerce market. Amidst the competition, POSEE has carved a niche by prioritizing comfort that resonates strongly with local consumers.
2024-08-20
Small Budget, Big Exposure: How Nativex Helped King Power Achieve Peak Travel Growth
In 2024, as the global tourism sector rebounds, Chinese tourists are once again hitting the road. Thailand continues to be a top destination for many of these travelers.
2024-08-06
How to use Douyin? Starting Out with Douyin Ads
Douyin is one of the most popular video platforms in China with great marketing opportunities. Learn how to promote your ads on Douyin with Nativex.
2024-08-06
What is Baidu? Your Guide to Marketing on China’s Digital Hub
Often referred to as "China's equivalent of Google", Baidu is the leading search engine in China. Discover Baidu advertising opportunity with Nativex.
2024-07-30
How to use WeChat? Diving into WeChat Marketing
WeChat is a daily tool for millions of Chinese users with great opportunities. Discover how to use WeChat official channels for your promotion with Nativex.
2024-07-29
XploreAPAC Pulse: Gaming Growth in Asia
Welcome back to the 22nd installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2024-07-26
Nativex Honored with Petal Ads ‘Outstanding Partner’ Award at HDC 2024
Nativex, a Certified Partner of Petal Ads, was honored with the "Outstanding Partner" award during the recently concluded Huawei Developer Conference 2024 (HDC 2024).
2024-07-24
How to use Bilibili? Getting Started with Bilibili Ads
Bilibili is one of China’s hottest video platforms with great marketing opportunities. Discover how to use Bilibili for your ad delivery with Nativex.
2024-07-17
How Brands Can Harness Social Media for Targeted Audience Engagement: Haidilao’s 30th Anniversary Global Campaign Case Study
Learn how Nativex helped Haidilao promote its 30th Anniversary across 12 overseas markets, utilizing tailored social media marketing strategies that achieved over 1 billion impressions.
2024-06-21
XploreAPAC Pulse: APAC Ad Spend Highlights
Welcome back to the 21st installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2024-06-06
Why Mini Series is Taking Center Stage
Mini series have surged in popularity, so how can you compete? Discover strategies and tips on how to promote your mini series app here with Nativex.
2024-06-04
How to Successfully Market Food & Beverage on Xiaohongshu?
Food and beverage are always popular topics. Explore Nativex's guide to learn about strategies and tips on how to market food and beverages on Xiaohongshu.
2024-05-29
How to Successfully Market Healthcare on Xiaohongshu
More and more health-conscious consumers are turning to Xiaohongshu for tips. Discover Nativex's insights and tips on how to market health-related products and services on Xiaohongshu.
2024-05-16
What is WeChat? A Deep Dive into China’s Super App
Answering the question "What is WeChat?" requires an in-depth knowledge of the Chinese marketing ecosystem.
2024-05-14
How to Successfully Market Education on Xiaohongshu?
Education notes on Xiaohongshu are gaining popularity. Discover Nativex's insights and tips on how brands can market their education business on Xiaohongshu.
2024-05-09
Navigating New Marketing Opportunities During Ramadan
Ramadan offers a real opportunity for businesses to connect with their Muslim customers through authentic marketing. Learn more with Nativex.
2024-04-24
Nativex Wins TikTok’s Integrated Marketing Campaign Award by Helping ONLYOU Grow in SEA
Nativex has been awarded the "Integrated Marketing Campaign Award" for its impressive growth results for ONLYOU, the beauty brand of mj·wheat family group.
2024-04-18
How to Successfully Market Travel on Xiaohongshu?
Travel notes on Xiaohongshu are increasing. But how can brands use Xiaohongshu for travel marketing? Explore Nativex strategies and tips here.
2024-04-17
XploreAPAC Pulse: Digital Trends in Asia
Welcome back to the 20th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2024-04-16
Nativex Earns Third Consecutive Global Market Contribution Award from Ocean Engine
Nativex has been recognized with the 2023 Global Market Contribution Award from Ocean Engine.
2024-04-15
What is Shopee? An E-Commerce Superstar in SEA
Shopee is the top e-commerce platform in Southeast Asia with great marketing potential. Discover how you can leverage Shopee with Nativex.
2024-04-12
What is Grab? Discovering the Superapp of Southeast Asia
Grab is the leading superapp in Southeast Asia. Uncover Grab's ecosystem and its marketing potential with Nativex. Learn how to market on Grab here.
2024-04-04
Nativex Honored with 2024 Baidu Trailblazer Award for Helping Global Brands Expand into the Chinese Market
Nativex, a leading digital marketing platform, has been awarded the «2024 Trailblazer Award»at the Baidu Ads Channel Ecosystem Core Agent Conference. The conference was themed «Unite with AI, Win the Future,» focusing on leveraging generative AI to reconstruct new business ecosystems and spearhead revolutionary changes in AI-driven marketing. As an official Baidu Agency, Nativex has ...
2024-03-26
XploreAPAC Pulse: Success in Gaming and Manga
Welcome back to the 19th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2024-03-20
How Nativex Helped Hengxin Electronics Surpass 1000+ Daily Transactions
Computer, communication, and consumer electronics (known collectively as 3C) are an incredibly popular subcategory for cross-border e-commerce. And in recent years, Southeast Asia, Latin America, and Africa have become key markets for 3C products. As a 3C channel distributor that relies on cross-border eCommerce business, Hengxin Electronics stands out. From production to promotion, sales, and ...
2024-03-19
What’s the Current State of Japan’s Mobile Landscape?
The Japanese mobile market is vast, featuring a mix of local and international players. Want to explore Japan's mobile ecosystem? Discover with Nativex.
2024-03-15
Real Estate Marketing in China: How to Engage with High-Value Chinese Audience on Douyin
Short-form videos and live streams nowadays have seamlessly integrated into every real estate buyer’s decision-making process, encompassing information exposure, touring properties, etc. In China’s real estate marketing ecosystem, Douyin has emerged as a key player along with a continuous rise in the number of real estate creators on the platform. Over 80% of China’s top ...
2024-03-14
How to Advertise on Xiaohongshu
Xiaohongshu is a standout social media platform with vast marketing opportunities. Uncover the full spectrum of Xiaohongshu's marketing tools with Nativex.
2024-03-13
What is Rakuten? Making The Most of Japan’s Top Online Marketplace
Rakuten is Japan's top e-commerce platform with great marketing potential. Dive into the world of Rakuten and how you can leverage it in Nativex's article.
2024-03-07
Mobile Marketing in Indonesia: An Emerging Digital Economy
As the largest economy in Southeast Asia, Indonesia boasts tremendous potential for growth and consumption. Indonesia is home to the fourth largest population in the world, with 274 million residents. Gen Zs and millennials account for 58% of the population, compared to the US and China’s 46%, opening itself to a wealth of opportunities for digital brands and apps looking for new growth. 
2024-03-01
What is Xiaohongshu? How to Market on China’s Instagram
Xiaohongshu is a true social media star that blends the best of Instagram and Pinterest together. Discover this thriving channel and how to market there today.
2024-02-29
XploreAPAC Pulse: Asia’s Gaming Market and Opportunities
Welcome back to the 18th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2024-02-27
What Are The Best Apps to Market On in Korea?
The Korean mobile market is highly advanced, dominated by local players. Discover the marketing opportunities within Korea's mobile apps with Nativex.
2024-02-26
Nativex Wins the 2023 Kwai for Business Uma Award, Continues to Explore Global Growth Opportunities
On January 28th, Nativex was honored with the «2023 Kwai for Business Uma Award» at the Kwai for Business Annual Agency Conference in Xishuangbanna, China. In 2023, Kwai experienced notable growth, especially in Brazil and Indonesia. In Brazil, the platform saw a 17% rise in daily active users and over 60 million monthly active users. ...
2024-02-23
What is KakaoTalk? Korea’s Mobile Marketing Keystone
KakaoTalk is Korea's leading messaging service connecting people and the world.
2024-02-22
Nativex Achieves SOC Certifications For Enhance Privacy and Data Security
Nativex is proud to announce the achievement of SOC 2 Type 2 and SOC 3 certifications, underscoring our commitment to the highest standards of privacy and data security. Governed by the AICPA, these certifications provide independent validation that Nativex’s platform and services meet rigorous criteria for security, availability, processing integrity, confidentiality, and privacy. Key Highlights: ...
2024-02-13
What is BIGO? Unlocking a Video Stream Giant
Bigo Live, Likee and imo are some of the most popular video platforms that offer immense marketing opportunities. Learn about BIGO with Nativex.
2024-02-07
XploreAPAC Pulse: 2024 Gaming Insights
Welcome back to the 17th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2024-02-07
Nativex Becomes a Petal Ads Elite Partner: Leading the Way in Global-to-China Advertising Solutions
Nativex becomes a Petal Ads Elite Partner, further underscoring Nativex's proficiency in aiding brands to expand in the Chinese market.
2024-02-01
What is Naver? An Essential App for Marketing in Korea
Naver is Korea's leading software giant, and a must for marketers in the region. In this guide, we'll explore Naver in detail. Learn about Naver with Nativex.
2024-01-25
XploreAPAC Pulse: Digital Milestones in Asia
Welcome back to the 16th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2024-01-19
Nativex Becomes BIGO Ads Official Marketing Agency
Nativex has recently partnered with the advertising platform BIGO Ads, becoming its official marketing agency. This latest collaboration signifies the strong cooperation between Nativex and BIGO Ads, as we aim to provide brands and developers with a comprehensive range of BIGO Ads services, enabling further expansion for our clients. Specialized vertical media platforms that focus ...
2024-01-18
Nativex Has Achieved Petal Ads Premier Partner For Outstanding Global Growth
Nativex has recently become a Premier Partner of Petal Ads. Additionally, two team members from Nativex’s Petal Ad service team have been awarded the 2023 Best Individual — Petal Ads Operation in recognition of their distinguished performance and achievements, highlighting the exceptional advertising strategies implemented by Nativex media buying teams. Since becoming a Petal Ads ...
2024-01-17
What is Zhihu? Our Guide to China’s Q&A Platform
Zhihu means "Do you know." But do you? The app is one of the largest Q&A content communities globally, rivaling Quora. Learn more with Nativex, here.
2024-01-16
What is LINE? Japan’s Super App Explained
What is LINE? Only one of the biggest social media marketing opportunities in Asia. Discover what makes this super app tick with Nativex's article on LINE.
2024-01-04
Three Trends And Four Predictions for Marketing on TikTok in 2024
It’s no secret that today’s consumers are reshaping how we all consume content. In fact, a generational shift towards platforms prioritize authenticity and community-driven interactions is perhaps the key lesson marketers must grasp heading into 2024. Of all platforms, TikTok stands out by focusing on active user engagement for a full-funnel experience. This dynamic has ...
2024-01-03
How GameGoing Achieved 25% User Growth Using Kwai in Emerging Markets
In the dynamic landscape of game user acquisition and monetization, Southeast Asia and South America have emerged as imperative markets for their large populations and youthful demographics. Game publisher GameGoing is renowned for its expertise in mobile casual games. Since its establishment, the company has achieved significant success across Europe, the Americas, and Southeast Asia. ...
2023-12-18
What is Dianping? How You Can Market on China’s Yelp
While Dianping is often referred to as Yelp, it has much more functions and features. Nativex is here to help you to navigate this platform.
2023-12-14
China’s App Stores: All You Need to Know
Android is the dominating OS in China, but which app stores should you use for your apps and campaigns?
2023-12-13
Nativex Shortlisted for Influencer Marketing & Performance Agency of the Year at Campaign Asia AOY Awards 2023
Introduction Nativex is delighted to be shortlisted for the prestigious Campaign Asia Agency of the Year (AOY) Awards 2023 in two categories: Asia Pacific (APAC) Performance Agency of the Year and Southeast Asia (SEA) Influencer Marketing Agency of the Year.   The APAC Performance Agency of the Year nomination recognizes our expertise in translating consumer ...
2023-12-12
Unraveling the Unrivaled Success of iQIYI in Southeast Asia
Among dozens of entertainment apps, iQIYI has achieved notable success with its strategic global expansion in the last two years. Renowned for engaging content spanning historical martial arts epics to modern urban dramas, iQIYI has solidified its position as the fifth-largest online video platform worldwide. To date, the app boasts 37 million monthly active users ...
2023-12-11
XploreAPAC Pulse: Gaming Growth in Asia
Welcome back to the 15th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-12-01
Transformative Strategies in Influencer Marketing
In today’s influencer marketing landscape, content is king. Innovation, originality, and creativity are extremely important to help differentiate your app. Leveraging creative strategies and adopting fresh approaches helps successful campaigns rise above noise and engage with their audience on a deeper level. These campaigns must have the courage to be innovative, exploiting the latest trends, ...
2023-11-27
Why The Rise of TikTok Shop in Thailand Matters to You
E-commerce in Thailand is experiencing a remarkable growth trajectory, poised to achieve revenues estimated at 7 Trillion Baht (approximately 193.4 million USD) between 2023 and 2024. Thailand is the 18th largest player in the e-commerce market, and it’s fashion, beauty, and retail have been at the forefront of this e-commerce boom. A significant portion of ...
2023-11-20
What Marketers Need to Know Before Starting a TikTok Shop Campaign
In one of the most anticipated and least surprising moves in recent years, TikTok has officially rolled out its commerce offering, TikTok Shop, to the US. For brands looking to amplify their efforts in the upcoming holiday season, it’s the perfect opportunity to invest in TikTok. After all, TikTok has always been a powerful sales generator. ...
2023-11-20
How to Build a Successful KOL Strategy in Southeast Asia
Marketers should turn toward a KOL strategy that gets their products in front of users.
2023-11-17
XploreAPAC Pulse: Record Mobile Revenues in China and South Korea
Welcome back to the 14th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-11-15
ASO in China: How To Master China’s App Ecosystem
When it comes to ASO, marketers in China face a different set of challenges due to a highly fragmented marketplace.
2023-11-09
XploreAPAC Pulse: Duolingo Targets SEA Market, Indian App Purchases Surge 71%, and more
Welcome back to the 13th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-11-02
Building Your First KOL Marketing Campaign
This guide gives you practical guidance to global KOL marketing and up-to-date marketing strategies.
2023-10-28
XploreAPAC Pulse: RPGs Dominate Sales in South Korea, Konami Leads Global Mobile Sports, and more
Welcome back to the 12th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-10-26
Tactics for E-Commerce in Indonesia Following TikTok Shop’s Closure
As of October 4th, 2023, TikTok Shop suspended e-commerce transactions in Indonesia due to new regulations. This led to the suspension of TikTok’s Product Sales advertising program and new Shop Ads campaigns. Consequently, cross-border brands and retailers faced challenges in maintaining and growing overseas sales. Despite the dominance of e-commerce platforms like Tokopedia, Shopee, and ...
2023-10-18
What is Weibo? The Nativex Guide to Marketing on China’s Twitter
Answering the question "What is Weibo?" requires an in-depth knowledge of the Chinese marketing ecosystem. Nativex is here to discuss what Weibo is, and more.
2023-10-11
XploreAPAC Pulse: APAC Tops Mobile App Growth, Mobile Dominates India Gaming, and More
Welcome back to the 11th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-10-06
What is Douyin? This Video App Sensation Is A Must For Marketing in China
Discover the power of Douyin for marketing in China with Nativex. What is Douyin? Learn how to leverage this platform to reach your target audience.
2023-09-28
User Acquisition in a Crowded Mobile Gaming Market
Navigating Success in the Crowded Mobile Gaming Market
2023-09-26
Leveraging Trends in 2023: An Insight to Real Estate Influencer Marketing
How Do You Navigate the Real Estate Marketing Landscape in 2023?
2023-09-22
XploreAPAC Pulse: TikTok Shop Succeeds in SEA, Niantic’s Pokémon Go in Hindi, and more
Welcome back to the 10th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-09-22
Tapping into Brazil’s Booming Market: Unleashing Growth Potential with Kwai
Brazil stands out as an exciting frontier in the constantly evolving realm of global digital marketing. In this highly competitive landscape, Kwai emerges as a formidable marketing solution, presenting limitless prospects for those looking to tap into the Brazilian market.
2023-09-21
What is Kuaishou? Making Sense of the Video App For All of China
Kuaishou is one of China’s most popular short-form video video apps that you should know about. In this article, we’ll dive deeper into the question “What is Kuaishou?” and explore how app marketers and brand specialists can make the most of the video platform. We’ll also give you a handful of stats, facts, and other ...
2023-09-12
XploreAPAC Pulse: TikTok Shop targets SEA e-commerce, APAC drives gaming revenue growth, and more
Welcome back to the 9th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-09-08
Nativex Becomes an Official Marketing Agent of Baidu
Nativex has been certified as an official marketing agency of Baidu, marking a significant milestone in our combined collaboration. This latest strategic partnership will usher in new growth prospects for developers and brands worldwide that work with Nativex. About Baidu Baidu takes the lead as the primary provider of internet search services in China. Known ...
2023-09-05
Unlocking China: A Conversation with Woofz, Gismart’s PetTech Company
We are thrilled to have Oksana Demidova, Head of Performance Marketing at Woofz, join us for this interview. In this insightful conversation, Oksana shares the keys to thriving in the niche dog training market and navigating the intricacies of entering the Chinese market.
2023-08-28
XploreAPAC Pulse: Duolingo boosts DAUs with ‘streak’, Mixi launches $50M startup fund, and more
Welcome back to the 8th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-08-18
Social Media App Marketing: Visuals and Vibes
Social media has become an integral part of daily life. Let Nativex lead you through crafting compelling ad creatives and growth tips for success.
2023-08-17
Scaling Different Types of Apps in The Middle East
The Middle East market holds great promise. Let Nativex guide you through the thriving market segments and share growth tips to help you succeed.
2023-08-09
Mobile App Marketing in China: A Simple Guide
Want to learn how to conduct good app marketing in China? Read up on Nativex's guide to market in China, with some key marketing tips. Discover more, here.
2023-08-07
Discover How Mistine Increased their ROI by 62% on TikTok Shop with Nativex
Thailand is the hub for social commerce, where up to 90% of buyers have participated in some sort of purchase via social media. Among the rising stars is TikTok Shop, a platform for social commerce that presents exciting opportunities for e-commerce brands seeking to expand their presence and grow their market share. Mistine, a renowned ...
2023-08-03
XploreAPAC Pulse: China grants new gaming licenses, Japanese app spending increased, and more
Welcome back to the 7th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-08-03
What is Bilibili? Marketing on One of the Biggest Video Apps in China
Bilibili is one of China’s hottest emerging video platforms.
2023-07-31
Nativex Becomes Official Xiaohongshu Cross-Border Marketing Agency
Nativex, a globally recognized expert in digital marketing, has recently formed a partnership with Xiaohongshu (Red), a prominent lifestyle-sharing platform in China. This strategic collaboration appoints Nativex as Xiaohongshu’s official cross-border marketing agency, enabling brands and developers worldwide to achieve significant user growth on the platform. Leveraging our extensive knowledge in media strategy planning, influencer ...
2023-07-26
XploreAPAC Pulse: Growth of female gamers in Asia, India on gaming taxes, and more
Welcome back to the 6th installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us once again for this recurring series and ...
2023-07-21
How Nativex Helped Duolingo English Test Enhance its Brand Exposure on Xiaohongshu
In the dynamic realm of education, digital platforms play a pivotal role in connecting students with innovative learning resources. Duolingo, a transformative language education platform, has been at the forefront of this revolution, offering a diverse array of language courses to learners worldwide. To expand its presence in the Chinese market and drive conversion for ...
2023-07-19
XploreAPAC Pulse: TikTok’s e-commerce expansion, Asia Pacific dominates app publishing, and More
Step right into the 5th installment of XploreAPAC Pulse, your go-to hub for keeping pace with the ever-evolving APAC region! This recurring series remains committed to delivering the freshest perspectives on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve. Join us for our recurring series and discover the ...
2023-07-10
XploreAPAC Pulse: WhatsApp PayNow in Singapore, Chinese game companies dominate the global market, and more
Welcome to the 4th edition of XploreAPAC Pulse, your ultimate destination for staying up-to-date with the dynamic APAC region! In this recurring series, we will continue to bring you the latest insights on mobile technology, digital marketing, and advertising in the APAC region. Join us for our recurring series and discover the latest insights on ...
2023-07-06
XploreAPAC Pulse: The rise of Alibaba’s Fliggy travel platform, Singapore Tourism Board to offer AR-powered tours, and more
Welcome to the 3rd edition of XploreAPAC Pulse, your ultimate destination for staying up-to-date with the dynamic APAC region! In this recurring series, we will continue to bring you the latest insights on mobile technology, digital marketing, and advertising in the APAC region. Join us for our recurring series and discover the latest insights on ...
2023-06-29
Utilizing the Power of User-Generated Content to Boost Gaming User Acquisition
The power of user-generated content (UGC) in the gaming industry cannot be underestimated, as it presents numerous benefits for gaming user acquisition (UA). The gaming industry has seen a significant surge in recent years, with the competition for user acquisition becoming more intense. Game developers and marketers must explore innovative and effective strategies to stay ...
2023-06-27
XploreAPAC Pulse: Kuaishou’s «Chuanliu Plan», Temu’s global expansion, and more
Welcome to the 2nd edition of XploreAPAC Pulse, your ultimate destination for staying up-to-date with the dynamic APAC region! In this recurring series, we will continue to bring you the latest insights on mobile technology, digital marketing, and advertising in the APAC region.   Join us for our recurring series and discover the latest insights ...
2023-06-22
Navigating the Post-Labor Day Travel Boom in China 2023: Strategies for Attracting Chinese Tourists
With the ongoing transformation of China's travel industry post China’s Labor Day holiday, it is crucial to remain abreast of the most recent strategies for captivating large Chinese audiences. Our comprehensive guide provides practical solutions and effective techniques to distinguish yourself from competitors and capitalize on opportunities in this ever-evolving market.
2023-06-02
Short-Form Video Ads during Ramadan 2023: How to Create Compelling Content that Resonates?
With Ramadan, the most significant religious observance for 1.6 billion Muslims worldwide, now behind us, it is time to explore the valuable insights gained and how they can be leveraged for exponential growth. As a sacred and blessed period comparable to Christmas in the Western world, Ramadan offers brands and marketers a unique opportunity to ...
2023-05-15
XploreAPAC Pulse: ByteDance enters fast-fashion, Sega acquiring Angry Birds, and more
Introducing our XploreAPAC Pulse, your ultimate destination for staying up-to-date with the dynamic APAC region! Join us for our recurring series and discover the latest insights on all things mobile, digital marketing, and advertising. Here you’ll be able to keep your finger on the pulse of APAC with our flash news updates! ByteDance enters fast-fashion ...
2023-05-12
Optimizing Your Midcore UA Strategies
Midcore gamers have emerged as a highly valuable user segment. In the mobile gaming industry, midcore games are the dominant revenue generators, with about 60% of the global player spending on mobile games for the first half of 2022.​ With fierce competition among developers to capture this lucrative market, crafting and executing effective user acquisition ...
2023-05-01
Unleashing Creativity in Influencer Marketing: Innovative Strategies for Success
Influencer marketing has become a staple in the advertising world, but finding creative ways to stand out is essential as the market gets more crowded. This is where creativity comes into play. The most successful campaigns often feature innovative ideas and out-of-the-box thinking that capture the audience’s attention. These campaigns focus on tapping into the ...
2023-05-01
Boosting Gaming User Acquisition with the Power of User-Generated Content
The gaming industry has seen a significant surge in recent years, with the competition for user acquisition becoming more intense. Game developers and marketers must explore innovative and effective strategies to stay ahead of the curve. One such approach is leveraging user-generated content (UGC) to boost UA. In this blog post, we will dive deep ...
2023-04-28
Stay Ahead of the Curve with Your Short-form Video Marketing Efforts
Video content makes up 65% of all internet traffic, making it the most favored ad format among consumers. With a growing number of online platforms catering to video preferences, global brands are increasingly relying on short-form video advertising as their primary promotional strategy. However, achieving success in this rapidly evolving market necessitates a deeper understanding ...
2023-04-27
Nativex Wins Award for Outstanding Influencer Marketing in China Market
Named one of the Joint Cooperation Partners for 2022 by China's leading influencer marketing platform, Nativex has leveraged expertise in influencer marketing to help brands achieve long-term growth in the Chinese market. Know how Nativex helped Facetune2 generate over 12M ad views on Douyin, also known as Chinese TikTok, from here.
2023-04-26
Nativex Becomes First Global Official Marketing Agency for Sina Weibo
Nativex, a leading global digital marketing agency, has announced it has become the first official agency for Sina Weibo, commonly referred to as Weibo, one of China’s largest social media platforms.
2023-04-20
The Future of Mobile Marketing: Why OEM Advertising is Here to Stay?
With the number of global smartphone users predicted to reach an astounding 6.2 billion by 2028, mobile advertising is positioned for significant growth. Android, one of the most popular operating systems with over 2.5 billion active users worldwide, is dominating the market in most countries. With more and more users seeking cutting-edge devices with advanced ...
2023-04-14
Reaching and Captivating Female Gamers: A Guide to Quality Ad Creatives
In recent times, the number and purchasing power of female gamers has increased significantly across the globe. The Entertainment Software Association (ESA) has reported that in 2022, female gamers constituted almost half of the total gaming population in the United States, while the figure stood at 35% for Asia. Moreover, female players exhibit a strong ...
2023-04-07
What To Expect From GDC 2023
Our favorite gaming event of the year is back, and the Nativex team will be back in a big way with plenty to offer attendees.   GDC 2023 will feature talks, panels, and workshops from industry leaders and experts covering a wide range of topics related to game development and marketing. In addition, there will ...
2023-03-10
Nativex becomes a certified partner of Petal Ads, bolstering its one-stop advertising solution for global growth
Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth. Nativex’s media buying teams have been awarded ...
2023-03-03
Nativex Shines in Data Security and Privacy, Achieving SOC2 Type 2 and SOC3 Certification
As a Mobvista subsidiary, Nativex is happy to announce it has recently issued both SOC2 Type 2 and SOC3 reports from an international accounting firm. 
2023-03-01
Nativex Named Best Partner for Third Year Straight at Ocean Engine’s 2022 China Inbound Awards
Nativex was recently rewarded Best Partnership for the third consecutive year at the Ocean Engine 2022 China Inbound Award.
2023-02-24
Nativex Named Gold Winner at 2023 AVA Digital Awards
Nativex was recently named a Gold Winner at the 2023 AVA Digital Awards under the categories of Viral Marketing and Digital Marketing. The award highlights Nativex’s partnership with Yours, a Swiss-based e-commerce brand that focuses on eco-friendly skincare products.  Nativex was tasked with helping Yours enter the US market and generate brand awareness with a ...
2023-02-22
How data-driven ad agencies are providing value to an increasingly complex industry
The advertising industry is not as simple as it once was. While technology has created endless opportunities and ways to optimize and automate ad creatives and campaigns, there have also been considerable drawbacks, further complicating the landscape. However, data-driven ad agencies provide tremendous value to the ever-evolving advertising industry by leveraging data to create more ...
2023-02-07
On-demand Webinar: Creative and UA Strategies for Hypercasual Games
We recently spoke with CK Wang, CEO and Co-Founder of Kooapps, a top mobile hypercasual gaming studio, to discuss his tips and insights for creating engaging ads that convert. Kooapps has developed some of the world’s top puzzle, word, and hypercasual games like Stacky Bird and Snake.io.  In this on-demand webinar, CK discusses the importance ...
2023-02-06
Maximizing Your Influencer Marketing Success in 2023
Influencer marketing is becoming crucial for growth as individual voices are gaining importance in attracting users.
2023-02-01
Tips for building and optimizing highly engaging creatives
The mobile advertising industry has undergone significant evolution in recent years, driven by both technological advancements and the emergence of new social media platforms such as TikTok and Kwai. As the market becomes increasingly competitive, it is crucial for advertisers to optimize their creatives in order to engage consumers effectively and stand out in the ...
2023-01-31
Why Social Media Giants Are Looking to Diversify Revenue Streams Amid an Ad Market Slowdown
The ad market slowdown has left many wondering about the slump’s direct cause. Some blame it on the pandemic, while others blame it on the looming recession in the United States, citing the Great Recession of 2008, in which ad spending plummeted; however, this time seems different. Although inflation has become inescapable, consumer spending is ...
2023-01-05
What’s to come for mobile advertising in 2023?
2023 is sure to be an exciting year for mobile advertising, with new and innovative opportunities to reach consumers. We expect to see an increase in omnichannel marketing strategies that combine the power of mobile and social media with traditional channels. Advertisers will likely become more creative with their campaigns and use sophisticated targeting techniques ...
2022-12-23
How to Promote NFT Games in Southeast Asia with Creative Marketing Strategies?
NFT game developers need more creative marketing strategies to match target audience
2022-12-13
The Emerging Gaming Markets of Brazil and Indonesia: Market Landscape and Best Practices
Do it the Kwai way: Ride on the wave of the booming digital economy of Brazil and Indonesia
2022-12-06
Winning the Year-End Holiday Season: Marketing Strategies to Engage Your Consumers
The final quarter, or the most wonderful time of the year, is also the busiest sales season, with Black Friday, November 11 (Singles’ Day), December 12 (12.12), Christmas, and New Year's driving major digital sales. In Southeast Asia, many consumers spend well into February to prepare for their lunar new year. During this lucrative extended shopping season, retailers worldwide go all out with special promotions and marketing campaigns to entice Southeast Asian customers.
2022-11-25
How DHgate Succeeded on TikTok Shop with the Help of Nativex
China’s cross-border e-commerce market has seen a tenfold increase and around 2 trillion RMB in revenue in five years. Although it has been growing rapidly over the past decade, there has been increasingly cut-throat competition, diminishing economic returns generated by traffic, and stricter platform rules. As a result, cross-border businesses are pressured to attain traffic ...
2022-11-17
Essential User Acquisition Channels to Add to Your Marketing Mix
Given the rising advertising costs and the heightened difficulty of targeting, finding the optimal marketing mix is crucial for business growth in 2022. Advertisers must be creative and look towards novel UA methods to add to their acquisition arsenal. TikTok is the rising star for social media advertising and has taken traditional social media platforms ...
2022-11-01
Creative Strategies for Your Next TikTok App Campaign
TikTok presents an exciting new opportunity for developers to reach diverse global audiences. Gaming, fintech, entertainment, and travel apps all stand to benefit from TikTok’s high engagement rates, virality, and user loyalty.  Once the domain for brand marketers, TikTok has become a major player in user acquisition for mobile apps. App marketers that diversify their ...
2022-10-28
The Importance of Creatives for Boosting Your Game Growth
Video creatives have recently become the most popular ads for mobile games. According to SocialPeta, along with the coverage of the 5G Networks and the development of global mobile network technologies, the number of video creatives increased by 73% in 2021 compared to 2020 and will keep rising this year. In addition, nearly half of ...
2022-10-26
Creatives Strategies for SLG Games: Creative Types, Promotion Stages, and Trends
SLG game developers need more attractive creatives that resonate with players.
2022-10-10
400 Million Views: How «The Ants» and its Kwai Hashtag Challenge Triumph in Brazil
"The Ants" Kwai Hashtag Challenge has scored over 400 million views in Brazil
2022-10-09
Building a UA Strategy in LATAM with Short-form Video
Build on your success in Latin America
2022-09-29
Mobile Marketing in Brazil: Market Characteristics, Internet Ecosystem and Popular Apps
Reshaping the perception of the Brazilian market
2022-09-23
Mobile Marketing in the US: Market Ecology, User Portraits, and Growth Opportunities
Reshaping the perception of the US market
2022-08-26
Why brands should treat TikTok more like a search engine than a social media platform
Originally published on The Drum TikTok promises new opportunities for content engagement and paths to purchase, particularly when brands effectively leverage the platform’s search capabilities, writes Kirsty King of Nativex. Gen Z has yearned for a more organic, user-focused approach to internet usage. TikTok has been able to accomplish what other media platforms up til ...
2022-08-26
Nativex Shortlisted for the 2022 ROI Business Creativity Awards
Nativex is happy to announce it’s a finalist for the upcoming 2022 ROI Business Creativity Awards! Founded in 2008 in Shanghai, China, the ROI Awards are now Asia’s largest and most prestigious awards for business creativity. The number of companies entered in this year’s competition has exceeded 1,000 for the first time, standing at 1,135 ...
2022-08-25
Grow Your App with Short-form Video
Social user preferences are changing rapidly. Driven by Gen Z, users are looking for new forms of entertainment and unique social interactions. Short-form video platforms have become the answer – offering marketers access to new potential users and higher levels of engagement. The short-form social vertical has already innovated interactions and, with it, the ability ...
2022-08-25
The Ultimate Guide for Mobile Game Marketing: Market Insights, Trend and Solutions
Mobile games are currently in rapid development with more popular and attractive games that have launched in the past years, attracting a large number of players. According to data from Adjust, in 2021, the number of global installs of mobile games increased by 32% compared to the previous year. However, rapid growth comes with great ...
2022-08-02
User acquisition strategies that work in the current age of privacy and regulations
You’ve spent a small fortune getting your game created, developed, and launching it to market, but you’re now faced with the daunting challenge: acquiring new users and keeping them engaged. Have you got a User Acquisition (UA) strategy that works for your product? If you haven’t already, don’t stress! We have put together a few ...
2022-07-28
Mobile Gaming in Japan – Trends, Strategies and Opportunities
Recently, the global mobile marketing experts at Nativex held a discussion with Hakuhodo (based in Tokyo), TikTok for Business, Mintegral, and Xiimoon regarding the topic «New Trends, New Strategies, and New Opportunities in the Japanese Mobile Game Market in 2022”. Drawing from their experience, pundits from the participating companies shed light on Japanese mobile gamers’ ...
2022-07-25
Mobile Marketing in Japan – Decoding the secret to success
Japan, the world’s third-largest economy, has been a world leader for four decades. Its highly developed economy and strong consumer spending power have earned it worldwide recognition as a fertile ground for business. In contrast, Japanese people have a strong preference for goods and services which bear the label «Made in Japan». This, combined with ...
2022-06-28
Marketing on TikTok: Frequently Asked Questions
Don’t know when and how  to start advertising and marketing on the TikTok platform? TikTok marketing has great value when done right. We’ve answered some of the most frequently asked questions to help you get started. Q1. How frequently should I be posting content? We need to take the balance between ad spend, audience size, ...
2022-06-21
How can fintech brands and marketers scale up through successful TikTok campaigns?
Nativex recently joined TikTok Unboxed: Finance 2022 for an exclusive Southeast-Asian webinar aiming to help fintech brands and marketers scale up their growth through successful TikTok campaigns. Our very own Suki Lin, Senior Regional Director of APAC, took to the Panel Discussion to share the marketing and consumer trends in the industry and some of ...
2022-06-09
China Tech Express: Douyin & TikTok earnings, shift in age of China’s gaming market
Welcome to the latest edition of China Tech Express! Today, we will be talking about Douyin and TikTok’s earnings. We’ll also be discussing Tencent’s financial performance in Q1, as well as the structural shift in the age of China’s gaming market. Sounds interesting? Read on! 1.Douyin and TikTok earnings in April It’s been a big ...
2022-05-31
Leveraging the Rise of Influencer Marketing: Start Your Journey on TikTok
We recently partnered with SIRS (Singapore Institute of Retail Studies) to co-host an exclusive webinar and invited TikTok to join, where we discussed how businesses can drive sales with an effective influencer marketing strategy. Influencer marketing has experienced unprecedented growth in recent years and will continue to evolve as the retail landscape and consumer demands ...
2022-05-24
China Tech Express: Baidu Launches Xiuxiu Planet, NetEase Launches Jackalope Games
Chinese publishers accounted for over 41.8% of global game revenue in April 2022 Data from the mobile intelligence platform, Sensor Tower, has shown China’s mobile game publishers accounted for over 41.8% of global game revenue in April 2022. Of the top 100 global publishers, China’s gaming publishers such as Tencent Games, miHoYo, and NetEase Games ...
2022-05-16
Boost App Growth Through Creatives and New Influencer Audiences
App Growth Summit Berlin Nativex recently sponsored App Growth Summit Berlin – our first sponsored in-person event of 2022. It was fantastic to see the European mobile app community come together for a day of expert insights and workshops. Our very own Yolanda Huang, BD Director of EMEA took to the Expert’s Corner to discuss ...
2022-05-16
Kwaishop Updates, Esports in China and the Dominance of Genshin Impact
Kwaishop Now Supports Kwai Brands, Brings Boosted Traffic Douyin competitor, Kuaishou, recently announced its eCommerce platform Kwaishop will launch an initiative to support the growth of 500 brands with more than 23 billion users. Dubbed the “Kwai Brand Billion Traffic Plan,” the initiative is spurred to help eCommerce businesses in Kuaishou that have been affected ...
2022-04-28
Growth Strategies for Hypercasual Games
We recently joined AppsFlyer & Unity for an exclusive Southeast-Asian webinar to discuss hypercasual game growth strategies and how to succeed in the global market. Speakers:  Patrick Vo, Customer Success Manager, AppsFlyer  Mia Trinh, Sales Manager, AppsFlyer  Santy Tio, Senior Client Partner User Acquisition, JAPAC, Unity  Kelly, Client Partner, Monetization, Vietnam, Unity  Jade Hoang, Senior ...
2022-04-25
China Tech Express: Alibaba’s Answer to RED, Chinese Game Publishers Earn $2.22 Billion in March & Inke launches NFT products
Alibaba looks to compete with RED by launching social shopping app Taibang Alibaba has recently announced the launch of its social shopping app, Taibang. Social shopping is arguably the fastest-growing vertical in China – defined by young, urban middle-class users that embrace KOL marketing and user-generated reviews. Among this vertical, Xiaohongshu (RED) has skyrocketed in ...
2022-04-12
What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022
The success of Singles’ Day in China is no secret. Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Singles’ Day has become increasingly innovative in ...
2022-04-06
XploreChina Webinar Recap: China Top Media
In the latest installment of our XploreChina webinar series, we teamed up with Tencent and ByteDance to deep dive into the top media channels in China and how to build a successful advertising campaign.  Speakers Liat Jacobovich, Partnership Manager, EU In-bound, ByteDance Stephanie Du, Senior Manager, Collaborative Channel Ecosystem, Tencent Marketing Solution Jennifer Zhang, Senior ...
2022-04-04
CHINA TECH EXPRESS: TikTok Shop Cross-Border eCommerce & Chinese Games Dominate Global Rankings
1. TikTok Shop In-App eCommerce & Cross-Border Merchant TikTok Shop has recently announced in-app eCommerce functionality without the need for 3rd party platforms to support purchasing. TikTok’s shoppable video and live streaming functions look to benefit the most from the update in hopes of keeping users in-app during the customer journey.  Additionally, TikTok Shop will ...
2022-04-04
Tapping on creative strategies to connect with Asian gamers: TopWorks Creative Studio
The Asia-Pacific region has been leading the way as a gaming powerhouse with over 1.5 billion gamers. Over the years, Korea and Japan in particular have risen in prominence as key markets with some of the highest revenue-earning potentials. However, this is no secret to game developers everywhere, and successfully breaking into the saturated market ...
2022-03-31
Get Ready for Ramadan: Insights for FinTech and Shopping Apps
In our latest Nativex webinar, our very own Intan Agustina was joined by special guests to discuss all things Apple Search Ads and shared their insights on iOS FinTech and eCommerce landscape during Ramadan. Read below or the catch webinar replay as we discuss how to capitalize on growing iOS opportunities, high seasonality for user ...
2022-03-24
CHINA TECH EXPRESS: TIKTOK AND DOUYIN EARNINGS, DOUYIN PRODUCT UPDATES & BYTEDANCE’S FORAY INTO APAC
1. ByteDance’s Douyin & TikTok Earn over $258 Million in February According to a report released by Sensor Tower on Thursday, in February 2022, TikTok and its sister app Douyin earned more than $258 million in the global App Store and Google Play, twice as much as the same period last year, once again ranking ...
2022-03-15
YIDUI SHARES ITS SUCCESS IN KOL MARKETING: GROW BEYOND YOUR EXISTING AUDIENCE
Amid the meteoric rise of short-form video and live-streaming platforms, KOL marketing has turned from a nice-to-have to an essential for all digital advertisers looking for brand recognition and a boost in user traffic. Key Opinion Leaders (KOLs) have a deep grasp of content, their audience and wield significant influence, particularly when it comes to ...
2022-03-15
How Nativex and Kwai Got Metal Revolution’s Hashtag Challenge to Over 340 Million Views
We’ve recently announced that Nativex became an official Kwai for Business marketing partner. One of the first projects we worked on together was a hashtag challenge, #SeuEstiloMetal, which we created for Metal Revolution. Published by Yoouzoo, Metal Revolution is a mid-core fighting game launched in 2021 that quickly became a popular hit, especially in South ...
2022-03-14
China Tech Express: NetEase & Alibaba Financial Results, Kuaishou Updates & Tencent Pledges Carbon Neutrality
1. NetEase Reports Q4 & 2021 Unaudited Financial Results On Feb 24th, NetEase, one of China’s leading internet and online game services providers, announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2021. Fourth Quarter 2021 Financial Highlights Net revenues were RMB24.4 billion (US$3.8 billion), an increase of 23.3% ...
2022-03-02
Nativex Becomes Official Kwai for Business Marketing Partner
We are excited to reveal that we have joined Kwai for Business as an official marketing partner to help mobile businesses grow globally.
2022-02-22
China Tech Express: WeChat, JD, and AliPay Release Chinese New Year Reports
Welcome to the latest edition of China Tech Express! Today we’ll talk about the 2022 Chinese New Year reports from WeChat, JD.com, and AliPay.
2022-02-16
China Tech Express: Douyin Launches New «Learning» Section
Welcome to the latest edition of China Tech Express! Today we’ll talk about the latest WeChat mini programs report, Douyin's new "Learning" section, and more.
2022-01-18
How We Helped E-commerce Brand «Yours» Get 99% Lower CPM with Influencer Marketing
How do you enter a market as big and competitive as the US with a new product? That’s the question that beauty and skincare brand «Yours» (also known as LoveFromYours) had when they decided to partner with Nativex to tackle this challenge. Brands entering the US market will generally face an uphill battle as the ...
2022-01-14
China Tech Express: New Report on Kuaishou Male Users
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's male consumer base, as well as QuestMobile's KOL report, and more.
2021-12-20
Webinar Recap: Kwai & Nativex Discuss Short-form Video
On our latest webinar, Nativex spoke to Kwai for Business on how to acquire and activate new users across Kwai’s app products such as the short-form video app, SnackVideo. We dove into everything you’ll need to achieve success in the emerging markets of Latin America and Indonesia, some of the innovative ad formats provided, and ...
2021-12-17
Getting Your Game Ready for China in 2022
Here are the key things you should know to ensure your game meets all the criteria for a successful launch in China. With China making significant regulatory changes to its mobile gaming ecosystem in 2021, developers and publishers need a clear understanding of these changes before looking at 2022. This is why we’ve created a ...
2021-12-16
All You Need to Know about KOL Marketing in China
Let's take a look at the influencer market in China in 4 short videos featuring our resident expert Suki Lin.
2021-12-09
Staying Compliant: China’s Gaming Regulations Explained
With China making some significant changes to the regulatory arm of its gaming ecosystem, how can gaming developers and advertisers remain compliant in 2022?
2021-12-06
China Tech Express: ByteDance Undergoing Massive Restructuring
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's new organizational units, as well as the evolution of Kuaishou and Bilibili in the game live-streaming space.
2021-12-02
4 Trends Advertisers Should Learn from Singles’ Day 2021
We've noticed not one, but four key trends that global advertisers should pay attention to.
2021-11-25
Getting your social and e-commerce strategy right is the recipe for a successful festive season
Any brand that wants to make an impact through this season needs to have a strong e-commerce strategy, with social media at its heart.
2021-11-22
China Tech Express: Singles’ Day 2021 Breaks New Records
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Singles' Day sales records, China's Personal Information Protection Law, and more!
2021-11-17
China Tech Express: Tencent Releases League of Legends Mobile Game in China
Welcome to the latest edition of China Tech Express! Today we’re going to talk about how the new WeChat 8.0515 and its new features. We’ll also talk about Douyin’s new e-commerce content creation norms, and we’ll take a look at how Tencent has finally released the long-anticipated mobile title League of Legends: Wild Rift. It’s all right here, enjoy!
2021-11-05
How Summoners War Used Douyin and Toutiao to Double Its ROAS in China
Com2uS’s popular mobile RPG game «Summoners War: Sky Arena» has been issued a gaming license and becomes the first Korean mobile game to break into the solid wall of the Chinese market with the help of Nativex. Check out Com2uS success story, which doubled its ROAS target through China’s top media UA campaigns on Douyin ...
2021-11-02
Nativex Shows Strong Growth in Gaming and Ecommerce in the Latest AppsFlyer Index
The latest AppsFlyer Index is out and we're excited to see that we're one of the top 10 ad networks in Southeast Asia, with strong results in both the gaming and non-gaming categories.
2021-10-28
XploreChina Webinar Recap: Android in China
On our latest XploreChina webinar featuring experts from Amazon Web Services and Nativex, we discussed everything advertisers and app publishers need to know about the Chinese Android market.  In case you missed it, the full video recording is available on the Nativex YouTube channel Shirley Li, Head of Startup Community Business Development @ Amazon Web ...
2021-10-22
How to Launch Your Campaigns in China’s Top Media Ecosystem
China’s top media landscape is unlike anything else in the world, so how can global brands and advertisers use these platforms to generate sustainable campaign ROI? We recently spoke about China’s Android landscape as well as the biggest Android app stores in China, so now it’s time to talk about China’s top media ecosystem: what ...
2021-10-12
How China’s Mobile Gaming UA Trends Have Changed Post-Lockdown
With China slowly ending its lockdown restrictions, how did that impact its mobile gaming ecosystem and its UA trends?
2021-10-01
China Tech Express: WeChat Unblocks External Links in Chat
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's unblocking of external links in chat, Huawei's newest operating system, and more!
2021-09-28
China Tech Express: Kuaishou Is Releasing a Mobile MMORPG
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's upcoming MMORPG, more details about Huawei's HarmonyOS 2, and more!
2021-09-15
XploreChina: Understanding the World’s Largest Mobile Market
On our latest XploreChina webinar featuring experts from Tenjin, Ocean Engine, and TapNation, we discussed everything advertisers and app publishers need to know when entering China. 
2021-09-14
China Mobile Games Report H1 2021 [Free Ebook]
How did the largest mobile gaming market in the world change after the COVID-19 lockdown? Get the latest facts & stats in our free ebook.
2021-09-09
China Tech Express: ByteDance and Kuaishou Changing «996 Schedule»
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance and Kuaishou changing their working hours, Tencent's Q2 financial results, and more!
2021-09-02
How Shop Titans Used KOLs and TikTok Hashtag Challenges to Get Over 50 Million Views
Kabam is a Canadian game developer headquartered in Vancouver, with more than 340 million downloads across its titles so far according to Sensor Tower data. Kabam has 5 offices around the world and is a wholly-owned subsidiary of Netmarble Games. Released in 2019, Shop Titans is a simulation RPG where players can build fantasy shops, ...
2021-08-18
China Tech Express: Meituan Testing New Food Delivery Social Feature
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Meituan's and WeChat's new mini programs, Bilibili's new DAU record, and more!
2021-08-17
How to Launch and Grow in China’s Android Ecosystem
China's Android ecosystem is both massive and unique but how can you make your entry and achieve sustainable growth there?
2021-08-10
China Tech Express: Douyin Launches «Shake it» and «Learning» Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's latest features, Alibaba's financial results, and more!
2021-08-03
Three Strategies Developers Should Consider When Entering China
Learn three key strategies to help global developers better understand the Chinese market, a market which continues to lead the way for mobile app innovation and adoption
2021-07-27
China Tech Express: ByteDance Moving into Food Delivery
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's move into food delivery, WeChat's new features, and more!
2021-07-20
Webinar Video: How to Leverage the Power of Hypervisual Creatives on TikTok
Check out our webinar featuring TikTok, CoLearn, Amanotes, and Blibli, where we talked about how to turn creative strategies into tangible TikTok ROI.
2021-07-19
UE4 Video Ads, Explained.
UE4 allows developers to produce more attractive and high-quality advertising within the same amount of time, thus allowing more time for A/B testing and iteration.
2021-07-14
China Tech Express: China’s 618 Festival Breaks New Records
Welcome to the latest edition of China Tech Express! Today we’ll take a look at China's 618 Shopping Festival, ByteDance's 2020 revenue, and more!
2021-06-23
China Tech Express: Huawei Launches Its Own Operating System
Welcome to the latest edition of China Tech Express! Today we’ll take a look at the Huawei HarmonyOS 2, Bilibilil's new features, and more!
2021-06-09
APAC Market Spotlight: South Korea [Free Ebook]
Why is South Korea considered a "mobile-first" country? How did COVID-19 impact mobile usage in the country? What makes South Korea's mobile ecosystem so attractive to global advertisers? Find out in our latest ebook.
2021-06-02
China Tech Express: WeChat Adds New Ecommerce Mini Program
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's new e-commerce mini program, Kuaishou's content creator meet-up, and more!
2021-05-11
APAC Market Spotlight: Southeast Asia [Free Ebook]
How big is the SEA internet economy? What are the main SEA mobile shopper profiles? Which apps work best in the region? Check out our latest ebook to find out.
2021-05-03
China Tech Express: Douyin Adds «Shake» and «Business Card» Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's two new features, ByteDance's new Music Business Unit, and more!
2021-04-27
Nativex Tech Talk: All You Need to Know about Android in China
Nativex Tech Talk is back! Learn more about the Android ecosystem in China with our short videos featuring Android expert Maksim Laba.
2021-04-19
The next big opportunity? How LOOKFANTASTIC® built a new social commerce audience in China
The online beauty brand LOOKFANTASTIC® has quickly grown from its European roots to become a global success story. It has more than 22,000 beauty products across its online store, which are shipped worldwide to fashion fans and beauty lovers in over 200 countries. MAC, Kérastase and Yves Saint Laurent are just some of the iconic ...
2021-04-14
China Tech Express: ByteDance Is Working on an E-Commerce App
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's new e-commerce app, Douyin's plans for an IPO, and more!
2021-04-13
How We Helped CookApps Get a 240% ROAS Boost in Taiwan
We partnered with major Korean game developer CookApps to help their games, "Rogue Idle" and "Random Royale", acquire users at scale and more than double their ROAS in Taiwan.
2021-04-08
China Tech Express: WeChat Adds 30 Second Clips to Moments
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's latest version, Tencent's 2020 financial results, and more!
2021-03-30
China Tech Express: Huawei AppGallery Almost Doubles App Distributions in One Year
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Huawei's AppGallery and its incredible growth in 2020, Baidu's HKEX listing, and more!
2021-03-16
The Importance of Ad Creative Localization for Gaming Apps in China
As the world’s single largest mobile gaming market, China has become a major opportunity and challenge for Western app developers. Cultural differences are just the tip of the iceberg for non-native developers looking to grasp the breadth and nuance of the market, and how users interact within it. Understanding the user is paramount in gaining ...
2021-03-11
China Tech Express: Douyin Adds New Shopping and Video Search Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's Lunar New Year campaigns, new shopping and video search features, and more!
2021-03-02
Introducing Nativex Tech Talk: Bite-Sized Videos About the Chinese Mobile Ecosystem
Love learning about the Chinese mobile ecosystem but hate reading long articles? Then we might have an alternative for you.
2021-02-26
China Tech Express: Bilibili Releases 2020 Influencer Report
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili's latest Influencer Report, the massive Lunar New Year promotions launched by China's tech giants, and more!
2021-02-16
4 Ways to Create Effective Short-Form Video Ad Creatives
One of the secrets behind successful ad campaigns is the ad creative, but what are the secrets behind successful video ad creatives?
2021-02-11
What the 2021 Chinese New Year Means for Advertisers
The Chinese New Year is looking to be a massive shopping festival, so how can brands and advertisers adapt to ensure their campaigns reach their potential during this time of the year?
2021-02-09
China Tech Express: Kuaishou Raises $5.4 Billion in Record-High IPO
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's IPO, ByteDance's gaming branch, and more!
2021-02-02
How will digital advertising look across EMEA in 2021?
The Coronavirus pandemic has helped marketers and retailers across EMEA move their advertising budgets online – a trend that will stay in the region post-pandemic and develop quickly over the coming decade. The spread of Covid-19 has been particularly hard on EMEA economies, in large part due to lengthy lockdowns. Naturally, physical retailers have been ...
2021-01-28
China Tech Express: Bilibili and Kuaishou Launching on the Hong Kong Stock Exchange
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili and Kuaishou listing on the HKEX, WeChat's latest features, and more!
2021-01-19
How Will Digital Advertising Look Across Southeast Asia in 2021?
2020 has been such an intriguing year for digital advertising – mostly because of the effects felt by Coronavirus. Marketers’ spending habits changed completely and budgets have been hit hard. Signs of a rebound are already positive, though. A recent report by the Internet Advertising Bureau (IAB) finds that, even with the pandemic, digital ad spend ...
2021-01-15
The Imminent Rise of TikTok Ads in LATAM
TikTok has seen incredible growth in Latin America, which is great news for advertisers looking to grab market share in the region.
2021-01-14
Year in Review: Our 5 Most Popular Topics in 2020
Let’s take a look at some of our highlights from 2020!
2021-01-08
China Tech Express: WeChat adds massive new features to its Channels section
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat’s new “Channels” features, Tencent’s new dating app, and more!
2021-01-05
Looking Forward: Five Trends We Think Will Define the Mobile Ad Industry in 2021
After talking with many of our clients including developers, app publishers, major brands, e-commerce platforms and more, we’ve put together five key trends which we and our customers believe will have a significant impact on the mobile and digital landscape in the year ahead.
2020-12-23
China Tech Express: Your Source for Latest Mobile Tech & Marketing Trends in China
Introducing the new and improved version of the China Top Media Insider! Today we’ll take a look at ByteDance’s new functionality, who else joined the fight to acquire China's Netflix, and more!
2020-12-10
4 Ways to Improve and Implement Your Game Creatives on TikTok [Case Study]
How can you make sure your TikTok creatives generate the results you need? We have 4 tips to help with that.
2020-12-03
The 5 Key Takeaways from the 2020 Singles Day
The 2020 Singles Day shopping festival is now officially over and what a festival it’s been. We suspect that this year we’ll see a massive shopping spree since the COVID-19 pandemic caused consumer spend to slow down. In fact, Nativex Americas Tiffany Ou described what will happen on Singles Day as “revenge shopping” in our ...
2020-11-26
China Top Media Insider: WeChat Adds New Chat Feature
In this edition of the China Top Media Insider, we take a look at WeChat’s new in-chat feature, Alibaba’s latest investment plans, and more!
2020-11-24
What Western Brands Can Learn From China’s Foray into Shoppable Live Streaming and How TikTok is Leading the Growth of Shoppable Ads
Social commerce is big business in China. For the last few years local tech companies have been blending social media and ecommerce together to create new shopping experiences through their apps. Social commerce has been incredibly successful for brands in China, and has accelerated to a point where a blossoming social ecommerce economy is a ...
2020-11-18
Why Are Influencers and Creators So Effective at Driving Mobile Campaign Success?
Leveraging influencers and their audiences has become a key ingredient for mobile marketing success.
2020-11-11
China Top Media Insider: Tencent to Acquire the Netflix of China
In this edition of the China Top Media Insider, we take a look at Tencent’s plans to acquire iQIYI, ByteDance’s new casual gaming platform, and more!
2020-11-10
How Brands Are Leveraging Influencers for Singles Day 2020
With Singles Day 2020 looking to be the biggest shopping day on record, brands and advertisers are going the extra mile this year to get a share of this massive pie. One key ingredient? Influencers, also known as Key Opinion Leaders (KOLs).
2020-11-05
The Importance of Creative Content for Successful TikTok Campaigns
TikTok represents a great social media channel for those looking to attract a younger audience to their brand. Those younger audiences are also willing to spend, too.
2020-11-03
China Top Media Insider: China’s Biggest Video Game Live-streaming Platforms Are Merging
In this edition of the China Top Media Insider, we take a look at the Singles Day shopping festival, a huge merger in the video game streaming scene, and more!
2020-10-28
Webinar Recap: eCommerce App & Vertical Trends in 2020
Here's what we've learned from our latest webinar featuring AppsFlyer and Apptopia.
2020-10-27
Why Should Foreign Brands Join in China’s M-commerce Revolution
China’s incredible e-commerce growth has, by and large, been driven by mobile.
2020-10-22
Why Japan Should Be Part of Your Business Plan in 2020 and Beyond
What makes Japan such a lucrative opportunity for global advertisers and how can you find success there? Let’s find out.
2020-10-20
Case Study: How Summoners War Found Global Success with Nativex and Snapchat
How did we help Summoners War become incredibly popular across the U.S. and European markets?
2020-10-15
China Top Media Insider: WeChat Testing New Ways to Promote Video Content
In this edition of the China Top Media Insider, we take a look at WeChat’s new video content promotion functionality, ByteDance’s new features for Douyin & Toutiao, and more!
2020-10-13
Introducing: Nativex Success Stories
Check out our latest and most interesting success stories to see how we helped clients around the world achieve visible ROI from their campaigns.
2020-10-07
Everything You Need to Know about the APAC Mobile Market
We've compiled all our APAC Market Spotlight content in one single place!
2020-10-05
A Marketer’s Guide to China’s Biggest News App: Toutiao [Free Ebook]
Toutiao is China’s no.1 news distribution app and a massive content discovery platform. Let’s talk about why you need to include it in your marketing mix.
2020-09-29
Why Korean Apps Are Primed to Find Success in the Chinese Market
China’s mobile market represents a massive opportunity for Korean brands and publishers, but how can they achieve growth in such a massive market?
2020-09-28
Everything You Need to Know about the Japanese Mobile Gaming Market
Let’s take a look at one of the most lucrative mobile gaming markets in the world: Japan.
2020-09-24
APAC Market Spotlight: What are Japan’s Top Apps?
The Japanese app market is growing rapidly every day. Which apps, other than games, do Japanese users spend the most money on? Let’s take a look at Japan’s most popular apps, spending trends, and more.
2020-09-23
China Top Media Insider: Kuaishou is preparing for a $5 billion IPO
In this edition of the China Top Media Insider, we take a look at Kuaishou’s massive IPO opportunity, Douyin’s latest stats and more!
2020-09-23
Post-COVID, A Global Approach Is Helping Mobile Publishers Achieve Sustainable Growth [Case Study]
Nativex helps developers and publishers find new global audiences with data-focused creative marketing techniques and tools. We’d love to hear from you at Nativex.
2020-09-17
How to Achieve Success with Douyin, the #1 Short-form Video Platform in China [Free Ebook]
We’ve just released our free ebook focusing on Douyin. Download now to see how you can leverage it in your media mix.
2020-09-14
What Are Southeast Asia’s Top Apps? Tips on Mobile App Media Buying in Asia
Let’s talk about which types of apps are most popular in Southeast Asia and how brands and advertisers can use this information to tailor their advertising strategies in the region.
2020-09-09
China Top Media Insider: Alibaba’s financial results showing growth in a COVID-19 world
In this edition of the China Top Media Insider, we take a look at Alibaba’s latest financial results, Kuaishou’s latest product update, and more!
2020-09-08
TopWorks Creative Studio: Creative Excellence, Visible Returns
Introducing the TopWorks Creative Studio, one of the newest additions to the Nativex team. Read more to learn how TopWorks can deliver high-quality ad creatives for any markets around the world.
2020-09-07
The 10 Most Popular Chinese Internet Slang of 2020
What are some of the most popular words that Chinese netizens use and how are they different compared to the internet slang in the West?
2020-09-04
APAC Market Spotlight: Uniting Characteristics of Japanese Mobile Shoppers
How developed is the mobile shopping market in Japan and how can brands and advertisers reach this major segment of the Japanese market?
2020-09-02
APAC Market Spotlight: Uniting Characteristics of Korean Mobile Shoppers
Korea's mobile e-commerce market is massive, so let's take a look at Korean users' shopping patterns and see how you can expand your brand in this massive market.
2020-08-26
China Top Media Insider: Tencent Q2 results beat analysts expectations
In this edition of the China Top Media Insider, we take a look at Tencent’s impressive Q2 2020 financial results, ByteDance’s focus on new apps in China, and more!
2020-08-20
Why China is Becoming A Growth Opportunity for Western Subscription-based Apps
Considering China has proved to be the biggest driver of consumption on everything from video streaming to mobile gaming, how does Nativex help western app advertisers?
2020-08-20
APAC Market Spotlight: Uniting Characteristics of Southeast Asia Mobile Shoppers
Southeast Asia has a massive mobile market with growing spending power. Here's how can brands and advertisers reach this unique market.
2020-08-19
How Nativex helped Facetune2 get 3x conversion rates and 30% reduced CPIs with KOL marketing
We worked with Lightricks to get their smash hit app Facetune2 into the top 10 photo & video charts in China. How did we do it? Short answer: KOL marketing.
2020-08-06
APAC Market Spotlight: The Mobile Landscape in Korea
In this edition of our APAC Marketing Spotlight series, we take an in-depth look at the South Korean mobile marketing ecosystem.
2020-08-05
China Top Media Insider: Tencent is fighting Baidu for search engine supremacy
In this edition of the China Top Media Insider, we take a look at Tencent’s move into the online search sector, Douyin’s & Kuaishou’s new in-app features, and more!
2020-08-04
Why Influencer Mega-Stars Like Li Jiaqi are so Important for Businesses Targeting China
Given the rising importance of influencer marketing, how can brands and developers looking to launch in China find the KOL that's right for them?
2020-07-30
Mobile App Marketing Asia: The Mobile Landscape in SEA
In the first edition of our brand new APAC Market Spotlight series, we take a look at the mobile marketing landscape in Southeast Asia, one of the world’s hottest mobile markets.
2020-07-29
Clement Cao: Why Apple’s Decision to Limit The Use of IDFA in iOS 14 Will Cause Upheaval – And Opportunity – for The Mobile Advertising Industry
In the longer term, I believe that ad networks will need to become more like Facebook and Google and build their own ecosystems of inventory and ad traffic which will allow them to still offer performance-based campaigns - but in a way that is more secure and privacy-orientated.
2020-07-27
If You Can’t Beat Them, Join Them: How Apple’s App Clips Follow WeChat’s Lead
How can Apple's App Clips catch up to the success of WeChat's mini programs?
2020-07-23
How to Create Viral Hashtag Challenges on TikTok for Midcore and Hardcore Games
If you want your midcore or hardcore games to go viral on TikTok, we have two words for you: hashtag challenges.
2020-07-16
China Top Media Insider: Kuaishou Is Launching a Social Commerce HQ
In this edition of the China Top Media Insider, we take a look at the ByteDance Q1 financial results, Kuaishou’s latest investments in social commerce, and more!
2020-07-14
6 Creative Tactics on TikTok for your Hyper-Casual UA Success
Here’s how you can boost your UA campaigns by using the power of creatives on TikTok, the world’s hottest social media platform.
2020-07-09
How to Reach 1 Billion Chinese Users with 4 Key Media Platforms
More than half of Chinese citizens live in tier 3 and below cities - these are the key media platforms advertisers need to know about.
2020-07-02
How US Brands are Reaching Generation Z with Viral TikTok Campaigns
With the wide spreading power of TikTok among many social platforms, how could Nativex help advertisers promote their brands across the U.S.?
2020-06-24
China Top Media Insider: CEO live streaming is the hottest trend
In this edition of the China Top Media Insider, we take a look at which CEOs have started streaming, WeChat’s latest product features, and more!
2020-06-23
How Nativex Used TikTok to Make Magic Tiles 3 the Most Popular Music Game App in Japan
This is how we managed to get Magic Tiles 3 to the top of the app store charts in Japan and other key global markets.
2020-06-22
Why China’s Next Phase of Growth Will Be Consumer-Driven, and What This Means for Advertisers
Decades of rapid growth have transformed China into one of the world’s biggest economic powers. But today’s China has been transformed by the long-term investment in manufacturing, education, infrastructure, and R&D that has led to the rise of companies that have become global giants.
2020-06-18
Free Ebook: Reaching China’s Video Crowd with the Power of Bilibili
Check out our latest free ebook, where we take an in-depth look at Bilibili, aka the YouTube of China.
2020-06-17
China Top Media Insider: Alipay is adding live streaming functionality
Welcome to our latest edition of the China Top Media Insider. Today we’re going to take a look at Alipay’s latest feature, Kuaishou and JD’s deal, the 2020 QuestMobile report, Alibaba’s search for influencers and NetEase’s newest hire. It’s all here, so let’s dive right in! 1. Live streaming is now available on Alipay Alipay ...
2020-06-09
A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.
2020-06-03
China Top Media Insider: Douyin Is Testing a New Social Networking Feature
Stay up to date with the latest news from China’s mobile market with our latest addition: the China Top Media Insider column.
2020-05-29
Sweeping Changes to Chinese Mobile Gaming Legislation Underlines the Importance of Local Knowledge
While China starting the boost the gaming industry, what should western games developers do when entering Chinese market? How should the government regulate the rules for domestic and international games?
2020-05-27
Five Reasons Why Advertisers Need A New Approach to Trading Desks
The rise of programmatic advertising means advertisers need to reconsider how and which trading desks fit their needs. The Nativex Trading Desk could be the solution.
2020-05-20
TikTok, Mobile Gaming & Hope in the COVID-19 Era: Q&A with Jonathan Chan
During the COVID-19 pandemic, what does advertising change and what positives could they learn? Some new mobile habits from people is necessary for marketers to disregard.
2020-05-12
What Makes the Nativex Trading Desk Different From Existing Trading Desk Platforms?
During the period of COVID-19, every industry including advertising has been influenced. In this kind of difficult time, how do businesses maintain their presences? And what does Nativex support for its clients in the current situation?
2020-05-06
How Marketers Should Respond to the COVID-19 Situation: Q&A with Irene Yang
With the COVID-19 pandemic impacting many industries around the world, we spoke with Nativex Managing Director to understand how brands and marketers should adapt to this situation.
2020-04-30
Nativex Cares: dealing with COVID-19 pandemic
The coronavirus pandemic is affecting people and businesses around the world. We wanted to share the steps we took to protect our colleagues and help our partners in these uncertain times.
2020-04-17
China’s Mobile Market by the Numbers [INFOGRAPHIC]
China with its massive mobile market offers advertisers huge opportunities to increase their ROI. Here are some key facts and stats about this market.
2020-04-07
2019 annual financial results
Mobvista announced its strongest financial results to date, with revenues surpassing USD 500 million for the first time.It'sprogrammatic advertising business continued to be a key strength with revenues increasing by 40.8% in the past year to reach USD 320.0 million.
2020-04-02
The Nativex Trading Desk: Our Answer to the Market’s Increased Complexity
In today's advertising ecosystem that is becoming more complex and less transparent, advertisers need a better way to manage their campaign data and make better decisions. This is where the Nativex Trading Desk comes in.
2020-03-19
Mobvista and Nativex: Why We Have Rebranded
To better align our technology to our clients’ needs and power global commercial growth in the digital age,Nativex will become our worldwide customer-facing brand, while Mobvista will continue as a corporate ‘master brand
2020-03-11
How China is Supporting the Growth of Esports through Education
According to data from Newzoo, the global audience growth for Esports is booming. What is the future of Esports in China? Let's take a look.
2019-12-26
What do Q3 Earnings Tell Us about the East’s Big Online Companies? (Part 2)
What do Q3 2019’s reports tell us about how China’s internet giants are performing, how much they’re earning, the trends they’re investing in, and the decisions they may make in the year ahead?
2019-12-18
Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.
2019-12-12
What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?
2019-12-04
Global Programmatic Advertising is Changing, and It’s All Thanks to TikTok
More and more creative ad opportunities are opening up for advertisers and publishers through programs like TikTok Ads on the Android market.
2019-11-20
Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.
2019-11-14
Here’s How to Launch and Grow Your Games Successfully in China
What do the Western publishers need to know about the Chinese mobile ecosystem? What are some of the DO’s and DONT’s of launching in China? Let’s find out!
2019-11-05
Five Things We Learned From The Global Games Market Report
Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.
2019-08-15
Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.
2019-07-24
China’s New Age Ratings for Games – What You Need to Know
The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.
2019-07-18
Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.
2019-07-04
3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.
2019-06-24
Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.
2019-06-17
Genres, Brands and Features: All You Need to Know about The Chinese Mobile Games Market
From brands, genres, and feature trends, Chief Game Analyst Kalle Heikkinen at GameRefinery have used their data to demystify the Chinese mobile games market.
2019-05-23
A Simplified Guide to Video Apps in China
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.
2019-05-15
How to Harness the Power of Messaging Apps in Your Mobile Ad Strategy
A third of the world’s population uses messaging apps. But how exactly do you get ad campaigns running in messaging apps? Here’s out guide to how to advertise on the top messaging app platforms around.
2019-05-08
Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?
2019-04-23
Stadia – Is Google’s New Platform the Future of Gaming?
The biggest announcement at GDC last month was undoubtedly the news that Google was launching its own dedicated video game platform called Stadia. Stadia would, theoretically, allow players to stream their favourite games to any device of their choosing whenever they fancied it.
2019-04-15
Can Apple Arcade Reset App Store Gaming?
Gaming on the App Store has naturally evolved into a highly competitive market for free-to-play games, which is driven by the sophisticated retention and monetization techniques that have lifted the financial value of mobile games from zero to more than $50 billion of annual revenue. Apple Arcade is an attempt to reset that message, and redirect the medium to something very different.
2019-04-01
The State of Global Esports
Esports is a worldwide phenomenon. Professional players streaming from their bedrooms can rake in thousands of viewers and esports tournaments can fill entire Olympic stadiums. But what’s the state of play today in competitive gaming?
2019-03-26
From Click-through to Ability to View
With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.
2019-03-19
Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.
2019-03-13
What We Can Learn from 10 Years of Angry Birds
Looking back into Angry Birds’ history, there are plenty of things misremembered and forgotten but that remain significant in terms of how mobile gaming got to where it currently is.
2019-02-28
The Changing Valuation of Mobile Game Developers
Despite the Chinese release freeze, 2018 was another headline year for mobile games. And that’s something which has been demonstrated in recent years when considering how the value of mobile game developers has changed.
2019-02-12
The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?
2019-01-09
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Android is the dominating OS in China, but which app stores should you use for your apps and campaigns?
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China’s App Stores: All You Need to Know
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2022-04-04
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2022-03-15
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2022-03-15
XploreChina
China Tech Express: NetEase & Alibaba Financial Results, Kuaishou Updates & Tencent Pledges Carbon Neutrality
1. NetEase Reports Q4 & 2021 Unaudited Financial Results On Feb 24th, NetEase, one of China’s leading internet and online game services providers, announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2021. Fourth Quarter 2021 Financial Highlights Net revenues were RMB24.4 billion (US$3.8 billion), an increase of 23.3% ...
2022-03-02
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Nativex Becomes Official Kwai for Business Marketing Partner
We are excited to reveal that we have joined Kwai for Business as an official marketing partner to help mobile businesses grow globally.
2022-02-22
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China Tech Express: WeChat, JD, and AliPay Release Chinese New Year Reports
Welcome to the latest edition of China Tech Express! Today we’ll talk about the 2022 Chinese New Year reports from WeChat, JD.com, and AliPay.
2022-02-16
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China Tech Express: Douyin Launches New «Learning» Section
Welcome to the latest edition of China Tech Express! Today we’ll talk about the latest WeChat mini programs report, Douyin's new "Learning" section, and more.
2022-01-18
XploreChina
How We Helped E-commerce Brand «Yours» Get 99% Lower CPM with Influencer Marketing
How do you enter a market as big and competitive as the US with a new product? That’s the question that beauty and skincare brand «Yours» (also known as LoveFromYours) had when they decided to partner with Nativex to tackle this challenge. Brands entering the US market will generally face an uphill battle as the ...
2022-01-14
XploreChina
China Tech Express: New Report on Kuaishou Male Users
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's male consumer base, as well as QuestMobile's KOL report, and more.
2021-12-20
XploreChina
Staying Compliant: China’s Gaming Regulations Explained
With China making some significant changes to the regulatory arm of its gaming ecosystem, how can gaming developers and advertisers remain compliant in 2022?
2021-12-06
XploreChina
China Tech Express: ByteDance Undergoing Massive Restructuring
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's new organizational units, as well as the evolution of Kuaishou and Bilibili in the game live-streaming space.
2021-12-02
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4 Trends Advertisers Should Learn from Singles’ Day 2021
We've noticed not one, but four key trends that global advertisers should pay attention to.
2021-11-25
XploreChina
China Tech Express: Singles’ Day 2021 Breaks New Records
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Singles' Day sales records, China's Personal Information Protection Law, and more!
2021-11-17
XploreChina
China Tech Express: Tencent Releases League of Legends Mobile Game in China
Welcome to the latest edition of China Tech Express! Today we’re going to talk about how the new WeChat 8.0515 and its new features. We’ll also talk about Douyin’s new e-commerce content creation norms, and we’ll take a look at how Tencent has finally released the long-anticipated mobile title League of Legends: Wild Rift. It’s all right here, enjoy!
2021-11-05
XploreChina
How to Launch Your Campaigns in China’s Top Media Ecosystem
China’s top media landscape is unlike anything else in the world, so how can global brands and advertisers use these platforms to generate sustainable campaign ROI? We recently spoke about China’s Android landscape as well as the biggest Android app stores in China, so now it’s time to talk about China’s top media ecosystem: what ...
2021-10-12
XploreChina
How China’s Mobile Gaming UA Trends Have Changed Post-Lockdown
With China slowly ending its lockdown restrictions, how did that impact its mobile gaming ecosystem and its UA trends?
2021-10-01
XploreChina
China Tech Express: WeChat Unblocks External Links in Chat
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's unblocking of external links in chat, Huawei's newest operating system, and more!
2021-09-28
XploreChina
China Tech Express: Kuaishou Is Releasing a Mobile MMORPG
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's upcoming MMORPG, more details about Huawei's HarmonyOS 2, and more!
2021-09-15
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XploreChina: Understanding the World’s Largest Mobile Market
On our latest XploreChina webinar featuring experts from Tenjin, Ocean Engine, and TapNation, we discussed everything advertisers and app publishers need to know when entering China. 
2021-09-14
XploreChina
China Mobile Games Report H1 2021 [Free Ebook]
How did the largest mobile gaming market in the world change after the COVID-19 lockdown? Get the latest facts & stats in our free ebook.
2021-09-09
XploreChina
China Tech Express: ByteDance and Kuaishou Changing «996 Schedule»
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance and Kuaishou changing their working hours, Tencent's Q2 financial results, and more!
2021-09-02
XploreChina
How Shop Titans Used KOLs and TikTok Hashtag Challenges to Get Over 50 Million Views
Kabam is a Canadian game developer headquartered in Vancouver, with more than 340 million downloads across its titles so far according to Sensor Tower data. Kabam has 5 offices around the world and is a wholly-owned subsidiary of Netmarble Games. Released in 2019, Shop Titans is a simulation RPG where players can build fantasy shops, ...
2021-08-18
XploreChina
China Tech Express: Meituan Testing New Food Delivery Social Feature
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Meituan's and WeChat's new mini programs, Bilibili's new DAU record, and more!
2021-08-17
XploreChina
How to Launch and Grow in China’s Android Ecosystem
China's Android ecosystem is both massive and unique but how can you make your entry and achieve sustainable growth there?
2021-08-10
XploreChina
China Tech Express: Douyin Launches «Shake it» and «Learning» Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's latest features, Alibaba's financial results, and more!
2021-08-03
XploreChina
Three Strategies Developers Should Consider When Entering China
Learn three key strategies to help global developers better understand the Chinese market, a market which continues to lead the way for mobile app innovation and adoption
2021-07-27
XploreChina
China Tech Express: ByteDance Moving into Food Delivery
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's move into food delivery, WeChat's new features, and more!
2021-07-20
XploreChina
China Tech Express: China’s 618 Festival Breaks New Records
Welcome to the latest edition of China Tech Express! Today we’ll take a look at China's 618 Shopping Festival, ByteDance's 2020 revenue, and more!
2021-06-23
XploreChina
China Tech Express: Huawei Launches Its Own Operating System
Welcome to the latest edition of China Tech Express! Today we’ll take a look at the Huawei HarmonyOS 2, Bilibilil's new features, and more!
2021-06-09
XploreChina
China Tech Express: WeChat Adds New Ecommerce Mini Program
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's new e-commerce mini program, Kuaishou's content creator meet-up, and more!
2021-05-11
XploreChina
China Tech Express: Douyin Adds «Shake» and «Business Card» Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's two new features, ByteDance's new Music Business Unit, and more!
2021-04-27
XploreChina
Nativex Tech Talk: All You Need to Know about Android in China
Nativex Tech Talk is back! Learn more about the Android ecosystem in China with our short videos featuring Android expert Maksim Laba.
2021-04-19
XploreChina
The next big opportunity? How LOOKFANTASTIC® built a new social commerce audience in China
The online beauty brand LOOKFANTASTIC® has quickly grown from its European roots to become a global success story. It has more than 22,000 beauty products across its online store, which are shipped worldwide to fashion fans and beauty lovers in over 200 countries. MAC, Kérastase and Yves Saint Laurent are just some of the iconic ...
2021-04-14
XploreChina
China Tech Express: ByteDance Is Working on an E-Commerce App
Welcome to the latest edition of China Tech Express! Today we’ll take a look at ByteDance's new e-commerce app, Douyin's plans for an IPO, and more!
2021-04-13
XploreChina
China Tech Express: WeChat Adds 30 Second Clips to Moments
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat's latest version, Tencent's 2020 financial results, and more!
2021-03-30
XploreChina
China Tech Express: Huawei AppGallery Almost Doubles App Distributions in One Year
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Huawei's AppGallery and its incredible growth in 2020, Baidu's HKEX listing, and more!
2021-03-16
XploreChina
The Importance of Ad Creative Localization for Gaming Apps in China
As the world’s single largest mobile gaming market, China has become a major opportunity and challenge for Western app developers. Cultural differences are just the tip of the iceberg for non-native developers looking to grasp the breadth and nuance of the market, and how users interact within it. Understanding the user is paramount in gaining ...
2021-03-11
XploreChina
China Tech Express: Douyin Adds New Shopping and Video Search Features
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Douyin's Lunar New Year campaigns, new shopping and video search features, and more!
2021-03-02
XploreChina
Introducing Nativex Tech Talk: Bite-Sized Videos About the Chinese Mobile Ecosystem
Love learning about the Chinese mobile ecosystem but hate reading long articles? Then we might have an alternative for you.
2021-02-26
XploreChina
China Tech Express: Bilibili Releases 2020 Influencer Report
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili's latest Influencer Report, the massive Lunar New Year promotions launched by China's tech giants, and more!
2021-02-16
XploreChina
What the 2021 Chinese New Year Means for Advertisers
The Chinese New Year is looking to be a massive shopping festival, so how can brands and advertisers adapt to ensure their campaigns reach their potential during this time of the year?
2021-02-09
XploreChina
China Tech Express: Kuaishou Raises $5.4 Billion in Record-High IPO
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Kuaishou's IPO, ByteDance's gaming branch, and more!
2021-02-02
XploreChina
China Tech Express: Bilibili and Kuaishou Launching on the Hong Kong Stock Exchange
Welcome to the latest edition of China Tech Express! Today we’ll take a look at Bilibili and Kuaishou listing on the HKEX, WeChat's latest features, and more!
2021-01-19
XploreChina
Year in Review: Our 5 Most Popular Topics in 2020
Let’s take a look at some of our highlights from 2020!
2021-01-08
XploreChina
China Tech Express: WeChat adds massive new features to its Channels section
Welcome to the latest edition of China Tech Express! Today we’ll take a look at WeChat’s new “Channels” features, Tencent’s new dating app, and more!
2021-01-05
XploreChina
Looking Forward: Five Trends We Think Will Define the Mobile Ad Industry in 2021
After talking with many of our clients including developers, app publishers, major brands, e-commerce platforms and more, we’ve put together five key trends which we and our customers believe will have a significant impact on the mobile and digital landscape in the year ahead.
2020-12-23
XploreChina
China Tech Express: Your Source for Latest Mobile Tech & Marketing Trends in China
Introducing the new and improved version of the China Top Media Insider! Today we’ll take a look at ByteDance’s new functionality, who else joined the fight to acquire China's Netflix, and more!
2020-12-10
XploreChina
The 5 Key Takeaways from the 2020 Singles Day
The 2020 Singles Day shopping festival is now officially over and what a festival it’s been. We suspect that this year we’ll see a massive shopping spree since the COVID-19 pandemic caused consumer spend to slow down. In fact, Nativex Americas Tiffany Ou described what will happen on Singles Day as “revenge shopping” in our ...
2020-11-26
XploreChina
What Western Brands Can Learn From China’s Foray into Shoppable Live Streaming and How TikTok is Leading the Growth of Shoppable Ads
Social commerce is big business in China. For the last few years local tech companies have been blending social media and ecommerce together to create new shopping experiences through their apps. Social commerce has been incredibly successful for brands in China, and has accelerated to a point where a blossoming social ecommerce economy is a ...
2020-11-18
XploreChina
How Brands Are Leveraging Influencers for Singles Day 2020
With Singles Day 2020 looking to be the biggest shopping day on record, brands and advertisers are going the extra mile this year to get a share of this massive pie. One key ingredient? Influencers, also known as Key Opinion Leaders (KOLs).
2020-11-05
XploreChina
Why Should Foreign Brands Join in China’s M-commerce Revolution
China’s incredible e-commerce growth has, by and large, been driven by mobile.
2020-10-22
XploreChina
Why Korean Apps Are Primed to Find Success in the Chinese Market
China’s mobile market represents a massive opportunity for Korean brands and publishers, but how can they achieve growth in such a massive market?
2020-09-28
XploreChina
The 10 Most Popular Chinese Internet Slang of 2020
What are some of the most popular words that Chinese netizens use and how are they different compared to the internet slang in the West?
2020-09-04
XploreChina
Why China is Becoming A Growth Opportunity for Western Subscription-based Apps
Considering China has proved to be the biggest driver of consumption on everything from video streaming to mobile gaming, how does Nativex help western app advertisers?
2020-08-20
XploreChina
Why Influencer Mega-Stars Like Li Jiaqi are so Important for Businesses Targeting China
Given the rising importance of influencer marketing, how can brands and developers looking to launch in China find the KOL that's right for them?
2020-07-30
XploreChina
How to Reach 1 Billion Chinese Users with 4 Key Media Platforms
More than half of Chinese citizens live in tier 3 and below cities - these are the key media platforms advertisers need to know about.
2020-07-02
XploreChina
Why China’s Next Phase of Growth Will Be Consumer-Driven, and What This Means for Advertisers
Decades of rapid growth have transformed China into one of the world’s biggest economic powers. But today’s China has been transformed by the long-term investment in manufacturing, education, infrastructure, and R&D that has led to the rise of companies that have become global giants.
2020-06-18
XploreChina
A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.
2020-06-03
XploreChina
Sweeping Changes to Chinese Mobile Gaming Legislation Underlines the Importance of Local Knowledge
While China starting the boost the gaming industry, what should western games developers do when entering Chinese market? How should the government regulate the rules for domestic and international games?
2020-05-27
XploreChina
Nativex Cares: dealing with COVID-19 pandemic
The coronavirus pandemic is affecting people and businesses around the world. We wanted to share the steps we took to protect our colleagues and help our partners in these uncertain times.
2020-04-17
XploreChina
China’s Mobile Market by the Numbers [INFOGRAPHIC]
China with its massive mobile market offers advertisers huge opportunities to increase their ROI. Here are some key facts and stats about this market.
2020-04-07
XploreChina
How China is Supporting the Growth of Esports through Education
According to data from Newzoo, the global audience growth for Esports is booming. What is the future of Esports in China? Let's take a look.
2019-12-26
XploreChina
Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.
2019-11-14
XploreChina
Here’s How to Launch and Grow Your Games Successfully in China
What do the Western publishers need to know about the Chinese mobile ecosystem? What are some of the DO’s and DONT’s of launching in China? Let’s find out!
2019-11-05
XploreChina
Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.
2019-07-24
XploreChina
China’s New Age Ratings for Games – What You Need to Know
The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.
2019-07-18
XploreChina
Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.
2019-07-04
XploreChina
3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.
2019-06-24
XploreChina
Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.
2019-06-17
XploreChina
Genres, Brands and Features: All You Need to Know about The Chinese Mobile Games Market
From brands, genres, and feature trends, Chief Game Analyst Kalle Heikkinen at GameRefinery have used their data to demystify the Chinese mobile games market.
2019-05-23
XploreChina
A Simplified Guide to Video Apps in China
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.
2019-05-15
XploreChina
How to Harness the Power of Messaging Apps in Your Mobile Ad Strategy
A third of the world’s population uses messaging apps. But how exactly do you get ad campaigns running in messaging apps? Here’s out guide to how to advertise on the top messaging app platforms around.
2019-05-08
XploreChina
Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.
2019-03-13
XploreChina
The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?
2019-01-09
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