Location data and location based services have become a vital part of the mobile experience. Whether it is for navigation, social networking or marketing, location services gives users access to more relevant and targeted information about the goods and services they want to use. In addition to information, location based services (LBS) provide users and businesses alike a newfound level of convenience. Whether is is a location based app (such as navigation app) or a location enhanced app (like finding the nearest shoe store), improvements in location services is an opportunity for brands to provide a user with a dynamic user experience.
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