Playing the Long-Game with Today’s Low CPMs
What kind of industries would sustain advertising from this COVID-19 pandemic? And how do they advertise that could keep the customers?
What US Marketers Can Learn from the Impact of COVID-19 on China’s Mobile Habits
With the increasing number of app downloads and the rise of In-App purchase in Chinese market, what should US marketers learn from these numbers?
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What Western Publishers can Learn From China’s Coronavirus Response
What does China make breakthrough during this time? And what can western countries learn from China through the gaming and E-commerce industries?
What does China’s tightened ISBN policy mean for developers entering the market?
From June 2020,China is tightening its ISBN policy for developers..What exactly are the changes coming in June 2020?What it means for larger and smaller developers?
Five Predictions for Adtech in 2020
What will the coming decade bring to Adtech?Let Mobvista share five predictions with you.
How much should advertisers care about messaging apps?
Today’s chat platforms offer rich potential viewerships, but advertisers need to tread carefully to appeal rather than appal digital natives.
Youth is turning away from Facebook and WeChat – here’s what they like instead
Younger users are turning away from traditional social media apps like Wechat and Facebook. Brands and digital advertisers will have to consider the changing when looking to reach out to younger demographics.
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