New Video Ad Format: The new Mini Multi-Offer (Triad) joins the NativeX Discovery Suite
SAN FRANCISCO – March 12, 2014 – NativeX, the leading advertising technology for mobile games, today announced the launch of their latest video ad format Mini-Multi Offer (Triad), which combines the latest mobile video ad technology with NativeX’s industry leading selection of native advertising formats.
With the new mini multi-offer ad format (Triad), NativeX continues to provide the leading native ad units for mobile games and apps. This ad formats’ blend of the best design and usability from interstitial, multi-offer walls and video gives publishers a beautiful new experience for their users. Higher conversion rates and long term value users are a natural result when users are given a choice of which ads to engage with.
NativeX CEO Robert Weber says, “Giving users the choice of which video ad to watch creates a more desirable and engaging ad experience. Users feel more in control when they get to select the content they are most interested in, which results in a stronger organic audience for advertisers and a better user experience for publishers.”
(Click for video http://youtu.be/XnM8S40QQDU)
Designed with maximum performance in mind, this ad format utilizes NativeX’s proprietary Lightning Play technology to instantly play video ads for optimal the user experience. The ad format can be customized to play videos in either framed or full screen and for either incent or non-incent offers.
“One of the best use cases for this ad unit is an incentivized in-game placement where users earn rewards for watching a video ad,” says Chief Product Officer and NativeX co-founder Ryan Weber.
“The simple value exchange video ad (when the user is rewards with virtual currenty or in-game items for watching a video) continues to prove to be successful for freemium games and apps. We believe that offering the element of choice is the natural evolution to provide a better user experience and in delivering an already engaged audience primed for LTV for advertisers.”
This new ad format also benefits from the same expertise of native monetization and science of predictive analytics that have made NativeX a leader in the mobile advertising space. When added to the rest of NativeX’s suite of products, the Mini Multi-Offer(Triad) gives publishers more control by allowing them to choose between multiple ad formats to compete for higher fill and eCPM. In addition, NativeX ultizes an extensive network of partnerships of different demand side partners (DSP) to create the most competition for the ad inventory delivered to extract the most value from each ad impression.
NativeX is a leader in innovative monetization and user acquisition solutions for iOS and Android games and apps. For publishers looking for effective monetization and user acquisition solutions, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps.
As one of the first companies to tackle the challenges of native mobile advertising, NativeX is constantly innovating and improving their solutions and launching new products to match the expectations of players, developers, and advertisers. Advertisers benefit from NativeX’s data science learnings yielding higher quality users by serving optimized ads selected with predictive analytics. The NativeX SDK offers developers the easiest way to implement both reward and non-reward options in multiple ad formats including Lightning Play Video into games, driving greater engagement and higher revenues. With NativeX’s server side technology, publishers have the ability to change their ad formats, placements and reward or non-reward options as needed without any additional development work.
With a dedication to data science, NativeX uses predictive analytics and machine learning to optimize every ad placement. For advertisers who want to reach gaming enthusiasts around the globe, NativeX consistently delivers high quality active users. NativeX has acquired more than 1 billion users across 178 countries through multi-year partnerships with top app developers.
Steven Stewart, NativeX