Last week, Square Enix launched Lara Croft: Relic Run, their first free-to-play mobile game from the iconic Tomb Raider series, which is available for both Android and iOS.

Speaking on the new monetization strategy, Iain Riches, producer of Lara Croft: Relic Run, says, “To offer this title to our audience for free, we needed a robust ad technology that would also be able to maintain the premium gaming experience our players expect whilst maintaining no ad interruptions during gameplay.

We are proud to partner with NativeX who provided everything we need with a single SDK solution, immersive native ads and proprietary Lightning Play video technology.

Built on the Unity platform, the game boasts lush, cinematic 3D graphics and compelling, progressive gameplay that gives players much more than an average adventure runner.

Relic Run gameplay offers a massive amount of diversity, with seamless transitions between acrobatic and parkour inspired running, enemy combat on every run, exciting vehicles, and epic boss fights, including  the return of the infamous T-Rex.


Rob Weber, CEO of NativeX says, “Square Enix has once again made the translation of a classic title perfectly to mobile.  Their attention to detail in world-class graphics, gameplay, and music truly transports players to a land of adventure that they will want to return to again and again. 

Therefore, it was important for NativeX to provide an ad solution that would feel native to the world of Lara Croftthat can reward players for their attention without feeling like an unwelcome interruption.  The ads are integrated natively into the UX to give immediate value to help players in the game.


Lara Croft: Relic Run is available on Google Play and App Store and has already been featured in the “Best New App” categories of both stores.