Let’s Talk Mobile Games at Casual Connect

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Kevin Ford

September 22nd, 2015

Game developers (large and small) will unite at Casual Connect San Francisco from July 22-24, to knowledge share about design & development techniques, to trade insights about app monetization & user acquisition, and to discuss the state of mobile gaming. Casual Connect is one of the largest events in the gaming industry, drawing attention from everyone including veterans at King, Sega, and Supercell, to indie developers working on their games from dorm rooms in Helsinki.

NativeX will be at the conference all week. If you would like to meet with us, check out NativeX co-founder Rob Weber’s session about metrics driven design, or stop by our booth in the Continental Ballroom (#305). We’re hosting a happy hour for game developers to network, learn about career opportunities, and to find out how we’re innovating mobile game monetization. Details for each are outlined below.

Increasing In-App Revenue with Metric Driven Design and Emotional Targeting

NativeX co-founder, Rob Weber will be speaking at Casual Connect in the Golden Gate Lobby Level on July 24, from 4-4:20. As part of the mobile track, this session will explore how game developers can leverage emotion and design to capture more in-app revenue. It will cover different approaches to metrics driven design with supporting case studies. In addition, developers will learn the six fundamental design principles used to move customers through the advertising funnel.

Rob Weber co-founded NativeX in 2000. As CEO from inception through November 2007, and as senior VP thereafter, Rob grew NativeX into a leading distributor of mobile and web applications. Today, Rob oversees the growth of the NativeX Network, an application network that increases revenue, distribution, and engagement for iOS, Android and Web apps. Since establishing his first website in 1995, Rob has co-founded other interactive media businesses, including a free application editorial site and a display ad network. In 2006, Rob shared the Ernst & Young Entrepreneur of the Year award with his twin brother, and business partner, Ryan Weber. Rob was also named to the 2007 Inc. 5,000 CEO’s Under 30 list.

For a complete list of sessions at Casual Connect, click here.

The Casual Connect Conference Floor

If you would like to chat about your game with NativeX, join us on the conference floor in the Continental Ballroom, booth #305 – you can’t miss it. You can also schedule a meeting ahead of time by emailing contact[at]nativeX[dot]com. As exhibitors and attendees at many mobile industry events, we’re tired of the same old giveaways so we always bring premium swag that you won’t find anywhere else (until they copy us at the next conference). Stop by the NativeX booth to see what we brought this year.


NativeX Happy Hour and Casual Connect Parties

Join us poolside for happy hour after the first day of Casual Connect at San Francisco’s iconic rock n’ roll hotel. We opened up more tickets for our blog readers so RSVP here. For a complete list of official and unofficial parties at Casual Connect, check out the Casual Connect San Francisco Party Guide.


Getting to Casual Connect

Casual Connect will be hosted at the Hilton San Francisco Union Square, located at 333 O’Farell St. The Casual Connect website recommends the taking the following routes if you’re traveling by taxi or train.


TAXI: San Francisco International (SFO) and Oakland International airports are both 30-50 minutes by taxi from the venue. Times vary greatly depending on traffic. Fare from SFO can be as high as $50 and from OAK is is about $65. Make sure to have enough cash in US dollars before getting into the taxi or ask the driver if they will accept your credit card.

TRAIN: San Francisco International Airport (SFO) airport is 15 miles, $8.25 and approx. 30 minutes to San Francisco by train. Oakland International Airport (OAK) airport is 20 miles, $6.85 and 50 minutes to San Francisco by Air Bart Shuttle then BART train. It’s then a short 5 minute walk from the Powel St. station to the venue. (Point B to point A on the map)

Can’t make it this year?

If you can’t make it to San Francisco for Casual Connect this year, follow the action on our blog. We will be posting about sessions and general happenings live from the conference. You can also keep up with the action on Twitter by following @nativeX and the official Casual Connect hashtag, #CCSF14.

If you’re ready to start the conversation about monetization or user acquisition for your mobile game, click here to get started.

Kevin Ford

Marketing Manager


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