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2019 annual financial results
Mobvista announced its strongest financial results to date, with revenues surpassing USD 500 million for the first time.It'sprogrammatic advertising business continued to be a key strength with revenues increasing by 40.8% in the past year to reach USD 320.0 million.
The Nativex Trading Desk: Our Answer to the Market’s Increased Complexity
In today's advertising ecosystem that is becoming more complex and less transparent, advertisers need a better way to manage their campaign data and make better decisions. This is where the Nativex Trading Desk comes in.
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Mobvista and Nativex: Why We Have Rebranded
To better align our technology to our clients’ needs and power global commercial growth in the digital age,Nativex will become our worldwide customer-facing brand, while Mobvista will continue as a corporate ‘master brand
How China is Supporting the Growth of Esports through Education
According to data from Newzoo, the global audience growth for Esports is booming. What is the future of Esports in China? Let's take a look.
What do Q3 Earnings Tell Us about the East’s Big Online Companies? (Part 2)
What do Q3 2019’s reports tell us about how China’s internet giants are performing, how much they’re earning, the trends they’re investing in, and the decisions they may make in the year ahead?
Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.
What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?
Global Programmatic Advertising is Changing, and It’s All Thanks to TikTok
More and more creative ad opportunities are opening up for advertisers and publishers through programs like TikTok Ads on the Android market.
Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.
Here’s How to Launch and Grow Your Games Successfully in China
What do the Western publishers need to know about the Chinese mobile ecosystem? What are some of the DO’s and DONT’s of launching in China? Let’s find out!
Five Things We Learned From The Global Games Market Report
Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.
Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.
China’s New Age Ratings for Games – What You Need to Know
The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.
Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.
3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.
Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.
Genres, Brands and Features: All You Need to Know about The Chinese Mobile Games Market
From brands, genres, and feature trends, Chief Game Analyst Kalle Heikkinen at GameRefinery have used their data to demystify the Chinese mobile games market.
A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.
How to Harness the Power of Messaging Apps in Your Mobile Ad Strategy
A third of the world’s population uses messaging apps. But how exactly do you get ad campaigns running in messaging apps? Here’s out guide to how to advertise on the top messaging app platforms around.
Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?
Stadia – Is Google’s New Platform the Future of Gaming?
The biggest announcement at GDC last month was undoubtedly the news that Google was launching its own dedicated video game platform called Stadia. Stadia would, theoretically, allow players to stream their favourite games to any device of their choosing whenever they fancied it.
Can Apple Arcade Reset App Store Gaming?
Gaming on the App Store has naturally evolved into a highly competitive market for free-to-play games, which is driven by the sophisticated retention and monetization techniques that have lifted the financial value of mobile games from zero to more than $50 billion of annual revenue. Apple Arcade is an attempt to reset that message, and redirect the medium to something very different.
The State of Global Esports
Esports is a worldwide phenomenon. Professional players streaming from their bedrooms can rake in thousands of viewers and esports tournaments can fill entire Olympic stadiums. But what’s the state of play today in competitive gaming?
From Click-through to Ability to View
With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.
Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.
Bricking It: Why Tetris 99 Could Shake The Battle Royale Sector Up and Bring Big Benefits to Free to Play Mobile Game Devs
When Tetris 99 was announced and launched back in February 2019, you may have been forgiven for thinking that 1st April had come a little early this year.
What We Can Learn from 10 Years of Angry Birds
Looking back into Angry Birds’ history, there are plenty of things misremembered and forgotten but that remain significant in terms of how mobile gaming got to where it currently is.
The Changing Valuation of Mobile Game Developers
Despite the Chinese release freeze, 2018 was another headline year for mobile games. And that’s something which has been demonstrated in recent years when considering how the value of mobile game developers has changed.
The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?
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