Controllers. A game changer for iOS developers?

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Kevin Ford

June 21st, 2013

Along with design updates to Game Center, last week at WWDC Apple announced support for third partygame controllers. Android has long supported third party controllers but they haven’t really gone mainstream. Still, Apple is getting a lot of hype. If iOS developers support third party controllers, will consumers adopt them or will they go the way of the mobile TV Hat? I asked the NativeX Games Task Force for their take.

The NativeX Games Task Force provides highly specialized one-on-one consultation to NativeX partners, helping them increase the engagement, retention, and monetization of their F2P games.

Controllers. A game changer for iOS developers?


gtf-2 Ben Sipe

Game and Monetization Consultant, NativeX Games Task Force
I am cautiously optimistic. I’ve owned several mobile controller and peripherals, but they’ve let me down. I like some of the early/leaked names and designs, but until I try it out for myself I will reserve any and all enthusiasm. I hope there are rules and guidelines for the controller inputs (i.e. only 4 action buttons, 1 menu/pause button, 1 analog stick, etc.) otherwise there could be too many control configurations and various inputs for developers to support, and none of the controllers will ever take off. Apple needs to keep this as unified as they can or fragmentation will kill off any potential. JustlookatalltheAndroidcontrollersandconsoles.


gtf-4 Chris Harris

Game and Monetization Consultant, NativeX Games Task Force
I believe the Apple controller will make little difference. The main reason that most of the controllers do not work for Android is the lack of support from game developers and the ever growing array of devices it has to cover. Apple doesn’t really have to worry about the latter but the developer support is a much bigger issue in my opinion. Users will get bored quickly with the few games that actually are supported. I could only play so much of Dead Trigger with my Android GameKlip before I got bored, plus I always had to lug around a controller. The Apple controller is simply a peripheral that most users will pass on.


gtf-3 Trevor McCalmont

Games Analyst, NativeX Games Task Force
Hopefully controllers and increasingly precise input methods help improve engagement, retention, and monetization for game developers. This increase will probably be specific to genres where the controller really helps (shooters, platformers, MOBAs). The change in metrics would depend on the level of adoption. I’m not totally convinced the controllers will catch on yet, but if anyone knows how to move hardware/accessories, it’s Apple.

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Kevin Ford

Marketing Manager


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