2014 was a “Banner Year For Innovative Mobile Ad Formats”

< Back to Blog

Kevin Ford

September 22nd, 2015

Allison Schiff from AdExchanger recently published an article about the death of the banner ad (1994-2014) and the companies that are building exciting alternatives for mobile and digital experiences. The article is titled, “A Banner Year for Innovative Mobile and Digital Ad Units” and goes on to argue that consumers prefer advertising as a means to subsidize their content vs paying for apps and other content, but for the sake of advertisers, publishers, and users these ad experiences need to improve.

Jeremy Sadwith, VP of Engineering at Kargo states, “Since the banner is digital advertising’s legacy, it’s what most people defer to when considering creative, ad serving, and measurement. That mentality needs to evolve – both with buyers and sellers – in order to make widespread progress.”

To help advertisers move past the banner, AdExchanger points out ten ad-tech companies that have created innovative alternatives to banners, such as rewarded video ads and shoppable ads. NativeX is honored that the AdExchanger list included our Lightning Play Video, which combines the latest mobile video ad technology with NativeX’s industry leading selection of native advertising formats for both rewarded and non-rewarded rich media formats. AdExchanger’s complete list of innovative ad formats is below.

10 Innovative Digital and Mobile Ad Formats

  • true[X]’s Mid-Roll Replacement

  • Kargo’s Gyroscope

  • XAPPmedia’s Audio

  • Shopbeam’s Shoppable

  • mNectar’s Playable

  • Klick Push’s Music

  • NativeX’s In-App Video

  • Innovid’s Interactive Pre-Roll

  • betaworks/Tapestry’s Storytelling

  • Zumobi’s Immersive

To learn more about these ten mobile and digital alternatives to banner ads, check out the full article onAdExchanger. If you’re interested in learning more about Lightning Play Video, check out this page for more details, or watch the following video.

Stay up-to-date with all of our latest blog posts and mobile ad industry news, follow us on TwitterLinkedIn, and Facebook.

Kevin Ford

For all resources have them written by Kevin Ford, Marketing Manager


Leave a comment

Breakdown of China’s Android Market

Kevin Ford - June 24th, 2019

The android market in China offers the chance at success. Still, it also requires a high level of understanding about […]

Read More >

Combat Advertising Fraud in the APAC (Asia-Pacific) Region

Kevin Ford - June 18th, 2019

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid becoming the […]

Read More >

Mobile Gaming is Larger Than Ever

Kevin Ford - June 18th, 2019

There’s no question that the mobile gaming industry is growing. PCs, tablets and smartphones are more attainable than ever before. […]

Read More >