What We Know About Mobile Video Advertising Spending

What are the latest mobile video ad trends occurring right now? eMarketer released a new report on the ad landscape...Read More >

What is a Mini Program? How Do They Work and Why Should Game Developers Care?

Mini-programs have become a major deal and they aren’t going away. Sure, mini-programs use new technology, but their rise in...Read More >

4 UI Mistakes That Kill Apps

In today’s world we are constantly bombarded with new information everyday. The average human attention span has dropped 33% since...Read More >

Mobile and Back-to-School

In 2017, Gen Z students and new Millennial parents are making a big impact on mobile. Mobile isn’t just a...Read More >

The Underappreciated Gift – Christmas App Store Bursting

The holidays are upon us. And they come with a massive payoff for certain publishers as consumers flock to the...Read More >

How iOS 9 Changes Affect Your Monetization Solutions

Take Action! iOS 9 Changes Affect Your Monetization Solutions On September 16th, Apple publicly released iOS 9 which will deliver...Read More >

Top 7 Sources to Keep Tabs on Quickly Evolving App World

I’ve been blogging for over five years with my insights and commentary on the ever-changing world of apps and games....Read More >

Are You Punishing Players Who Pay?

Rethinking Monetization Strategies that Are Choking Valued Players Out of Your Game. I am proud to be a ‘whale’ when...Read More >

Announcing the new “NativeX Publisher Reporting API”

Announcing the new “NativeX Publisher Reporting API” NativeX is pleased to announce our new Publisher Reporting API which allows publishers to retrieve monetization performance...Read More >

Gain Market Share with an Unexpected Target Audience

Gain Market Share with an Unexpected Target Audience Many apps appropriate for general audiences currently ignore a large and potentially...Read More >

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