SAN FRANCISCO – March 12, 2014 – NativeX, a leader in innovative monetization and user acquisition solutions for iOS and Android games and apps, has named Robert Weber as CEO. He replaces CEO Andy Johnson, who will remain Chairman of the Board.
Rob has been a successful entrepreneur since the age of 16 when he, along with his brothers, launched their first e-marketing business. By the age of 20, the Weber brothers had turned their basement endeavors into a multi-million dollar business. Rob saw the enormous potential in advertiser-sponsored content and pivoted the company to capitalize on this trend.
As CEO from inception through November 2007, and Head of Sales thereafter, Rob grew NativeX into a leading distributor of mobile and web applications. During that time, he shared the Ernst & Young Entrepreneur of the Year award with his twin brother and partner, Ryan Weber. In 2013, the company successfully rebranded with a focus on native advertising and mobile ad technology.
NativeX advisor Trip Hawkins said, “Native advertising is the future, and I am thrilled to get involved with this forward-thinking company. Every major publisher on mobile and web has their eye on native advertising right now. NativeX is proving that we as an industry can do better than banner ads.”
Recently, NativeX has emerged as a leader in video ad solutions, with the launch of their proprietary Lightning Play™ video technology in 2014. Innovation continues with the launch this week of the new Mini Multi-Offer video ad unit “Triad.”
“We’re focusing a lot of resources on native video advertising product Lightening Play, which has grown 10x adoption since launching last fall with no signs of slowing down. We are continuing to develop new innovative ad formats to take advantage of the power of video for user retention and long term value,” Weber commented regarding his priorities moving forward.
Commenting on NativeX’s video solution, Sridhar Muppidi, CEO of YesGnome said, “Since, we began focusing on maximizing our CPMs, we’ve seen that NativeX video ads are outperforming other top video networks by 36% or more. We have been very pleased with both the breadth of ad units from NativeX as well as the sustained strong performance.”
NativeX is a leader in innovative monetization and user acquisition solutions for iOS and Android games and apps. For publishers looking for effective monetization and user acquisition solutions, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps.
With a dedication to data science, NativeX uses predictive analytics and machine learning to optimize every ad placement. For advertisers who want to reach gaming enthusiasts around the globe, NativeX consistently delivers high quality active users. NativeX has acquired more than 1 billion users across 178 countries through multi-year partnerships with top app developers.