In June 2016, NativeX helped Chick-Fil-A launch their new
Fast Results to Reach Goals
Sustained Success. Reliable ROI.
During the initial launch, NativeX provided 60,000 Android installs over a 3 day period
To reach and sustain Chick-Fil-A’s chart ranking goals, NativeX also drove an additional 30,000 iOS installs over an 8 day period post-launch.
From 1,500 to 400,000 Downloads
Over one day, the brand’s app went from receiving an average of about 1,500 downloads daily to approximately 400,000 downloads per day on the campaign’s launch date.
#1 App in Google Play & Apple App Stores
The new Chick-Fil-A One app quickly become the #1 app in both the US Apple App Store and Google Play Store and received more than 1 million installs in the first 3 days.
High Quality Users
Connecting to Relevant Audience
According to Survey Monkey Intelligence, the average Chick-fil-A app user is in a higher income bracket than the average McDonald’s app user.
Now Who Are the Biggest Player in the
Fast Food Category?
The QSR category has approximately 27M monthly active users (MAU) in the United States.
After Chick-fil-A’s campaign, they are now one of the top 3 players with about 25% category penetration.
Promotional Incentives as Strategy?
Giveaways Can Drive Success in Mobile, Too
Most of the top downloaded apps in the store have been driven by viral flows (text or email invites), word of mouth messaging (games), or paid advertising campaigns.
Giveaways and sweepstakes now proven to drive success in the mobile marketing world as well.
Will others now emulate this strategy of promotional discounts as an incentive to download going forward?
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